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Since the concept of the advertising agency was invented, agencies have thought of themselves as being in the “service” business. But today, agencies are discovering new ways to earn revenues and generate profits that transcend the traditional “work for hire” model.
Most of any agency’s clients engage in some form of R&D. Now its time for agencies to invest in some R&D of their own – not only as a means of evolving their competencies, but for the purpose of developing their own intellectual property that can be sold or licensed to both current and prospective clients.
This Webinar explores the leading edges of alternative revenue streams for agencies, including:
1. Why agencies can be more than just “agents’ acting on a client’s behalf
2. How and why agencies can be in the product development business themselves
3. How agencies are creating new revenue streams by developing their own IP
4. Generating income from high-value services that most agencies currently underprice
5. Why agencies must shed the “service business” mentality and instead view themselves as being in the “marketing invention” business.
By thinking less like an incumbent and more like a startup, agencies can break out of the vicious cycle of declining margins from increasingly commoditized production work and instead create a virtuous cycle where the constant creation of new products and services produces not only new revenue streams but higher profit margins. We explore how inventive agencies are now:
·Establishing their own R&D budgets
·Forming labs or other product development units
·Cataloging past work for future monitization
·Injecting their work for current clients with
·Learning how to develop inexpensive prototypes
·Adopting a new attitude of “test and learn”.
Agencies can and must apply the same creativity to revenue generation as they do to solving client business problems. This Webinar shows how agencies can not only continue to create superior results for their clients, but invest in their own future success as well.
Who Should Attend
This Webinar is designed for mid to senior level agency executives in all disciplines.
About the presenter
Tm Williams is founder of Ignition Consulting Group (www.ignitiongroup.com), a leading U.S.-based consultancy devoted to helping marketing communications firms create more value for their clients. Tim is a noted author, international speaker, and presenter for major industry associations, agency networks, and business conferences worldwide.
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Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $229
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellations.
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