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New Leadership Skills for Account Managers

New Leadership Skills for Account Managers
When: September 26, 2013 1 - 2 PM EDT


Agency-client relationships have changed dramatically in the last 10 years. The days of exclusive, long-term agencies functioning in a federation of specialized marketing communications firms serving a single client. Especially for client service professionals, this new environment requires a more nimble collaborative approach that can introduce a new level of complexity in dealing with multiple internal and external stakeholders.

On September 26, join Tim Williams, founder, Ignition Consulting Group as he looks at the new leadership and management skills that are required to be a successful client service professional in 2013, including:

  •  Moving from “What do clients need?” to “What are clients trying to accomplish?”
  •  Managing client priorities, not just your timetables
  •  Increasing your professional effectiveness by learning how to put first things first
  •  Why your primary job is outcomes, not activities
  •  The personal and client benefits of tackling what’s most “important,” not just what’s most “urgent”
  •  Improving your effectiveness as a team leader by delegating results instead of methods.

Especially when it comes to managing client relationships, your job is not just to be efficient, but rather effective. Participants will come away with a new perspective on how to optimize their professional success by putting first things first and a renewed resolve to accomplish what’s truly important for the agency and its clients.

Who Should Attend?

While many of the concepts are geared specifically for client service, all senior professionals who interface directly with clients can benefit from this workshop.

The presenter is Tim Williams, founder of Ignition, a leading consultancy devoted to helping marketing communications firms create and capture more value. In his role as author and consultant, Tim works with marketing organizations throughout North America and abroad.


Registration Info




Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**


Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

*Full Conference Room provides one link to use in one Conference Room. No limitation on number of viewers.

**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency.


A cancellation fee of $25 will be applied to any cancellations.

Questions? Please contact Maya Nachi at the 4A's. | 212-850-0754