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2014 New England Institute of Advanced Advertising Studies

2014 New England Institute of Advanced Advertising Studies
When: January 31 - April 25, 2014

This year's client | 3Derm

The New England Institute of Advanced Advertising Studies (IAAS) has been training the best and the brightest agency professionals in the business.

The faculty, judges and mentors are recruited from leading agencies. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • The digital space
  • Positioning and branding
  • Strategy and planning
  • Team building
  • Creative development
  • The media landscape
  • Public relations
  • Campaign metrics
  • Presentation skills.
Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client is 3Derm. This will be a wonderful opportunity for your best and brightest to work on newsworthy business and creative problems.

The course runs from January 31 through April 25, 2014, culminating with individual "agency" presentations to representatives from 3Derm in a quest to "win" the business. On April 29, the students will be recognized and the winning team announced at a Graduation celebration breakfast.

Adobe Download Course Curriculum

Who Should Attend?
The Institute is designed for young professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional young staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
4A's members only: The cost for the 2014 IAAS program is $1,250 for each participant.

The registration deadline for the New England Institute of Advanced Advertising Studies is Friday, January 24, 2014. To register, click the Register or Register Group button shown below.

Sessions will be held at Hill Holliday, 53 State Street, Boston unless otherwise noted (please see curriculum).

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with eDerm provides an excellent learning opportunity for your up and comers.


Registration: Contact Cecilia Graham at 212-850-0756 or
Programming/Logistics: Contact John Newton, IAAS Director at (617) 694-5408 or
or Christine Smith at