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It is more important than ever that you capture every dollar your agency has earned. You may have found, however, that too often, while many of your managers are brilliant in their own discipline, they’re less familiar with the financial realities of our business. In fact, some junior and mid-level managers were never taught how agencies actually make money in the first place. This workshop, is your chance to have them learn what they have been missing all along.
In this workshop, specially developed for junior and mid-level managers from all agency disciplines, Sheila Campbell
, President, Wild Blue Yonder, will teach young agency execs how an agency makes and loses money, methods for protecting the agency's financial interests, and tips for increasing income from the agency's existing accounts.
Joining Sheila in this workshop will be Gary Duke, now president of Empower Brand Marketing. Gary and Sheila have worked together in both agency and client positions. Most recently, Gary was EVP and Brand Strategist for MDB Communications in Washington, DC, an agency highly respected for – among other things – its management of the agency’s and clients’ funds.
Gary’s been on the frontlines with clients for many years, making tough decisions and conducting hard conversations about money. He offers practical advice on how to work with clients in these touchy situations.
Who Should Attend
The seminar is designed for all disciplines with at least one year of solid agency service. Staffers you think hold promise, but could use more experience, more confidence or more expertise, should attend. And, since this workshop will prove to be a valuable lesson in financial management, even more experienced managers will gain something by attending this seminar.
8:30 AM Registration and Continental Breakfast (included in registration fee)
9:00 AM Seminar Begins
12–1 PM Lunch (included in registration fee)
4:30 PM Seminar Concludes (approximately)
The Wanamaker Building
100 Penn Square East, 10th Floor
Philadelphia, PA 19107-3323
Registration is open to both 4A's members and non 4A's members.
$295 per person, 4A's Member
$395 per person, Non 4A's Member
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Wednesday, September 17, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.
Logistics/Registration: Contact Cecilia Graham at 212-850-0756 or firstname.lastname@example.org
Programming: Contact Bob Linden at 212-850-0750 or email@example.com