How to Sell Creative Work to Clients

PDS
June 19, 2014
8:30 AM - 4:30 PM EDT
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Presenting creative work to clients or prospects is not as much about presentation skills as it about selling skills. Clients need to be transformed from “creative evaluators” to “creative champions.”  If your clients are discussing the color and font, they are still in creative evaluator mode and this workshop will help you to turn clients into champions of your creative work instead of killers of great ideas.

This all day workshop, conducted by Mark Schnurman of Filament, Inc., explores how to turn creative staff from presenters of work to proponents of work, and how to sell the big idea instead of the details.

Topics to be covered include:

  • Getting clients excited about the creative (both traditional and digital), so they are willing to take a risk;
  • Helping clients understand the role of digital and viral campaigns;
  • Creating more “theater of the mind” through set up, and physical delivery of concepts;
  • Establishing your credibility with the client;
  • Presenting ideas with greater impact, clarity and focus;
  • Helping all types of clients understand and personally relate to the creative;
  • Becoming more persuasive;
  • Projecting enthusiasm for all work (not just their own work);
  • Holding the listener’s attention and become more engaging;
  • Handling difficult client objections and questions without becoming defensive;
  • Presenting effectively as a team.


Schedule
8:30 AM     Registration and Continental Breakfast (included in registration fee)
9:00 AM     Workshop begins
12–1 PM    Lunch (included in registration fee)
4:30 PM     Workshop adjourns (approximately)


Adobe Download Program Agenda  

Event Location
Arnold Worldwide
101 Huntington Avenue
Boston, MA 02199-7603
Onsite contact:
Catherine Phelan, Exec. Administrator
D#617-587-8460 / C# 617-877-5154
cphelan@arn.com


Registration is open to both 4A's members and non 4A's members.

Registration Fees
$325 per person, 4A's members
$495 per person, non 4A's members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Thursday, June 12, 2014. No refunds will be allowed after this date. Substitutions will be allowed provided arrangements are made with 4A’s.


Questions?

Logistics/Registration:
 Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming: Contact Bob Linden at 212-850-0750 or bobl@aaaa.org