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2014 Atlanta Institute of Advanced Advertising Studies

2014 Atlanta Institute of Advanced Advertising Studies
When: February 11 - May 20, 2014

This year's client | Georgia Lottery

The 4A's Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today's top agency executives are IAAS graduates.

The 4A’s Atlanta Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:

  • The digital space
  • Positioning and branding
  • Team building
  • Creative brief writing and creative development
  • The media landscape
  • Integrated marketing
  • Public relations
  • Presentation skills.
Best of all, students develop their skills by working on an actual client assignment in a team environment. This year's client is Georgia Lottery. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

The course runs from February 11 - May 20, 2014, culminating with individual "agency" presentations to representatives from Georgia Lottery in a quest to "win" the business. On May 20, the students will be recognized and the winning team announced at a Graduation celebration. All sessions will be held at the Creative Circus. All classes begin at 6 PM and conclude at 9 PM.
Who Should Attend?
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, participants will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior people with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
The cost for the 2014 IAAS program is $1,300 for the first participant from the 4A's member agency, $1,200 for the second and $1,100 for the third or more. The price for non 4A's members is $1,500 per person.

The registration deadline for the 4A's Atlanta Institute of Advanced Advertising Studies is Tuesday, February 4, 2014. To register, click the appropriate registration button shown below.

We hope you’ll make this investment in your agency by registering your rising stars. Working in tandem with Georgia Lottery is a once-in-a-lifetime opportunity.


 Contact Cecilia Graham at (212) 850-0756 or
Programming/Logistics: Contact Sal Kibler, IAAS Director, at or (678) 637-4447 | Andi Mints, IAAS Coordinator, at or (806) 282-2297