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Beber Silverstein Group
AGENCY CONTACT INFORMATION
Beber Silverstein GroupPhone (305) -85-6-9800
3361 SW 3rd AvenueFax (305) -85-4-7686
Miami, FL 33145-3911URL www.thinkbsg.com
Contact Joe Perz
E-mail joe@thinkbsg.com
AGENCY OWNERSHIP
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
AGENCY DESCRIPTION
We're known as the building with the big thought bubbles outside the windows. It's a good example of what we do: Get people talking. Then thinking. Then acting on it.

We call it "culturesmithing" -- weaving brand stories into the personal culture of the target market, creating cultural phenomena that people notice, like and, ultimately participate in. Culturesmiths build relationships, not ads. Culturesmiths start a dialogue that people want to participate in.

Instead of trying to force tired ad messages into consumers’ already overloaded brains, we shape cultural discourse through this participatory process. So we’re able to continually reinforce brand relevance and consumer choice. And at the same time, promote positive feelings about your brand and the consumer’s decision to make it part of his or her life.

Culturesmithed messages appear in traditional and non-traditional media wherever the target is most likely to become part of the dialogue. That could be on the street in front of our building, on a social media page or on television as part of a national multimedia campaign. Then, once the relationship is established, the consumer becomes involved in all the key milestones of a brand’s life.