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OgilvyEntertainmentPhone (212) -23-7-4000
636 11th AvenueURL
New York, NY 10036-2005Contact Doug Scott
Holding Company
Over the past four years, OgilvyEntertainment has developed a competitive approach to the development and execution of branded content and entertainment. We work with your brand and media stewards within Ogilvy and at partner agencies, while, outside of Ogilvy, we collaborate with best-of-breed development, production and distribution partners to give us an exceptional idea marketplace and execution capability. We engage in a five-step process to ensure ultimate program success:

We craft the right entertainment strategy in response to the objectives of our clients.

Our approach to development is designed to identify and partner with "best in class" writers, directors, musicians, artists and talent agencies to create innovative entertainment ideas and supporting marketing platforms.

Throughout the production process, we are the brand's advocate to ensure that the story is told as envisioned.

The creative idea and platforms drive the distribution strategy of the content. We work with the media agency to leverage the brand's existing media investment as well as develop additional media partnerships to maximize reach.

We work with Ogilvy Analytics to develop a customizable measurement tool that defines a clear and efficient process to garner key insights and success metrics as well as recommendations for program optimization.