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InitiativePhone (212) 605-7000
New YorkFax (212) 605-7460
1 Dag Hammarskjold Plaza, NY 10017URL
Contact Natira McDermott
Holding Company
We believe that now is the time to reinvent the way the media business works to deliver what you really want: communications that are measured in one common currency, business results.

We have refocused our business on these simple principles:
• We believe that all media should be like digital – measurable in terms of business outcomes.
• The focus on business outcomes is the foundation and start of our communications advice to you. It’s the promise and the logical evolution of communication planning.
• Delivering engaging consumer experiences require two key components: analysis and imagination. The two combined produce the best advice, the best creativity and the single-minded focus on business results.

The Performance Pathway is our worldwide process to deliver performance-led communications. Yes, it is a communication planning process, but more than that, it’s a way to focus your communications on delivering business results. We believe that through Performance Pathway, we’re evolving the way we do business – better thinking, more innovative consumer experiences and a single-minded focus on business results. We believe that we will lead the industry and our clients into the evolution of communication planning – performance-led communications.