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Initiative
AGENCY CONTACT INFORMATION
InitiativePhone (212) 605-7000
New YorkFax (212) 605-7460
1 Dag Hammarskjold Plaza, NY 10017URL www.initiative.com
Contact Leah Meranus
E-mail leah.meranus@initiative.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
At Initiative, four core principles (Fast, Brave, Decisive, and Simple) uniquely shape our culture, the way we work and how we serve our clients.

• Fast: We operate fast to stay ahead of the changing world of business and media, to connect
opportunities for our clients while they are still fresh and valuable.
• Brave: We are brave in our relationships, giving clients honest opinions and advice.
• Decisive: We are decisive when dealing with complex problems to give our clients
actionable recommendations.
• Simple: We make the complex simple by applying clarity to focus on things that really matter.