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Berlin Cameron United
AGENCY CONTACT INFORMATION
Berlin Cameron UnitedPhone (212) 824-2000
100 Avenue of the AmericasURL www.bc-p.com
New York, NY 10013-1689Contact Jennifer DaSilva
E-mail DaSilva@bc-p.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
At Berlin Cameron United, we seek to create “brand culture” not ads. We do this by finding the passionate core of a brand and igniting it with fresh thinking and relevant insight from contemporary culture. Brand culture connects with consumers through patterns of symbols, beliefs, actions and values that speak the language of the brand and act as a magnet to consumers. In today’s fragmented media landscape, creating brand culture is a potent and cost-efficient way to reach one’s target audience because it invites people to engage with the brand in an active way. In short, brand culture creates “conversations” not just impressions.

Our strength is that we believe that “Big Needs Small.” Big problems are best solved with big ideas from a small group of senior thinkers. We have always stayed lean. We don’t believe in going man to man in the boardroom. It’s not effective. When we work with a client, we send in our best, not our many. We think it’s refreshing and productive for clients, it makes things more exciting for the people who work here. It has created a culture of empowerment which we have successfully applied to clients.