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Lindsay, Stone & Briggs, Inc.
Lindsay, Stone & Briggs, Inc.Phone (608) 251-7070
1 S. PinckneyFax (608) 251-8989
Suite 500URL
Madison, WI 53703Contact Marsha Lindsay
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
Lindsay, Stone & Briggs’ specialty is successfully launching new-to-the-world products, brands and categories; and its complement—re-launching underperforming brands.

Decades of obsessive research in consumer psychology and behavioral economics plus decades of launch experience have given the agency expertise in what triggers behavioral change.

The result? Multinationals, the Fortune 100, regional marketers, and clients with NDAs so strict their names can’t be mentioned seek out LSB to address problems others have been unable to solve. And in integrated marketing competitions like the Effies and O’Tooles, our creative thinking is often judged as among the best nationally and internationally.

To be first with what works, since 1994 LSB has selected an emerging issue marketers face, researched and developed next-gen best practices that address it, sharing them at a two-day MBA level conference called Brandworks University®. Increasingly referred to as the “Ted™” of marketing conferences, every year more than 350 executives from the nation’s leading brands make a pilgrimage to learn from the firm.

LSB’s know-how has been covered in the New York Times, Advertising Age, Investor’s Business Daily and the International Journal of Brand Management. Executives of LSB have keynoted national and international conferences; participated in think tanks from Berkeley to Zurich.

In business 37 years, the firm has customized its entire operation—workspace, talent, affiliates, and processes in service to what it takes to jumpstart the growth of an innovation or a brand. Insights, tips, videos, whitepapers and more can be found at