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Media Contacts (MPG)
AGENCY CONTACT INFORMATION
Media Contacts (MPG)Phone (617) 425-4100
101 Huntington Avenue, 16th FloorFax (617) 587-8704
Boston, MA 02199-7607URL www.mediacontacts.com
Contact Edward Montes
E-mail edward.montes@havasdigital.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
While media fragmentation, micro segmentation, and a consumer’s limited attention span are presenting unprecedented challenges to today’s marketers, Media Contacts offers a way to circumvent the barriers of traditional media. Media Contacts, with offices globally, is the sibling network of MPG, providing media solutions across all digital and direct response channels. Media Contacts brings together professional expertise, proven strategic insight, and advanced proprietary technology to maximize impact for its clients’ interactive media investments. The company operates in 20 cities in 17 different countries across the globe, and our clients (over 400 globally) include industry leaders such as Fidelity, Dannon, Reckitt Benckiser, and Valspar.

Services include Interactive Media Planning & Buying, Search Marketing Services & Paid for Links, Sponsorships, E-mail Marketing & CRM Strategy, Geo-Marketing, Site Traffic Analysis, Ad Serving Tracking & Optimization, and Data Append & Modeling.

Media Contacts’ proprietary database and analytics system, Artemis™, provides timely and accurate reporting of impressions, clicks, CTRs, conversions, conversion rate, post-click conversions, and post-impression conversions. In addition, by integrating client data and campaign data, valuable insight is provided on marketing campaigns as it relates to consumer response.

New Media Expertise includes Mobile Marketing, Advergaming, Blogs and communities and Social Media.

Additionally, Media Contacts’ direct unit is one the nation’s fastest growing and most robust with over 70 campaigns running on network, national and local cable, syndication and spot television. Clients include Dannon, Esurance, Fidelity Investments, and Reckitt Benckiser. Core competencies include DR channel planning (DRTV, direct print, DR radio, direct mail, infomercials, OOH, FSIs, online), implementation and measurement, response driven acquisition models, lead generation and conversion, database and customer relationship management, new media channels, local media campaign analysis, and brand launches.