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Mullen
AGENCY CONTACT INFORMATION
MullenPhone (617) 226-9000
40 Broad StreetFax (617) 226-9100
Boston, MA 02109-4308URL www.mullen.com
Contact Kristen Cavallo
E-mail kristen.cavallo@mullen.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
Philosophy

Our philosophy is Unbound – we harness the power of creativity, technology, media and community to help our clients achieve their greatest ambitions in a post-digital, consumer-controlled world. We believe the biggest threat to brands isn’t rejection, but rather indifference, so we set out to make our clients’ brands a productive part of consumer lives and to make spending time with those brands worthwhile.

Culture

Mullen’s culture is entirely about limitless possibilities and a relentless belief in a future that is bigger than the past. It’s how we started our company. It’s how we built it. It’s how we continue to evolve and innovate.

Clients

We’re fortunate to work with a number of courageous, thought-leader brands. These are clients who make us better and push us farther, who are eager to take risks, who want to do things that have never been done before.

JetBlue, Google, Barnes & Noble, Fage, Zappos, iRobot, adidas, National Geographic Channels, Grey Goose – to name a selection of our most visible clients.

Capabilities

BRAND PLANNING / CREATIVE CONTENT DEVELOPMENT / DESIGN / MEDIAHUB / SOCIAL INFLUENCE & PR / PERFORMANCE ANALYTICS / TECHNOLOGY AND DIGITAL PRODUCTION / USER EXPERIENCE DESIGN / DIRECT MARKETING/CRM / FRANK ABOUT WOMEN

Mullen’s brand planning team believes the most successful brands are useful, likeable and interesting. So we focus our clients on becoming valuable conversation topics, not on interrupting existing ones. We look to champion a purpose people care about and build brand relevance, to penetrate consumer indifference and become a productive part of their lives, to unearth media insights and social media habits to surprise, amaze and delight, to reduce tensions and pull the conversation toward our brand and in our favor, and to find ways to be startlingly useful and endear consumer gratitude. We know likeability not only feels good, it also builds businesses.