Print This Page

AAAA Agency Search
Erwin Penland
AGENCY CONTACT INFORMATION
Erwin PenlandPhone (864) 271-0500
125 East Broad StreetFax (864) 235-5941
Greenville, SC 29601-2866URL www.erwinpenland.com
Contact Joe Saracino
E-mail joe.saracino@erwinpenland.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
Founded in 1986 by agency president Joe Erwin, Erwin-Penland is one of the largest and fastest-growing full service marketing agencies in the Southeast, operating from three buildings in downtown Greenville, South Carolina. We're known for building brands AND making the register ring for fast-paced, demanding national retail brands. Those brands are regional and national category leaders who demand creative, strategic and account service excellence. We have a service ethic that infuses everything we do, and an uncompromising commitment to deliver smart thinking that produces results – not just in the short-term, but to grow your business over the long-term as well.

In our time together, Verizon Wireless has gone from 4th to 1st in market share, with the highest loyalty rate in the category. Using a nugget of insight from a research deck, we created a Hispanic marketing program for Uniroyal tires that was so successful, it won the first Effie ever awarded for Hispanic marketing results. We built an in-house Media Mix Modeling capability that has allowed Advance America to decrease total spending while reaching customers and prospects twice as effectively. Simply put: We love figuring it out.