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Provisions in Agency Client Agreements



The “4A’s Provisions in Agency – Client Agreements” is a must-read tool kit for agency executives and their legal advisors.

The advertising industry has undergone seismic changes in recent years. Digital technologies, additional media, new creative opportunities and fundamental economic realities are reshaping the ways that agencies do business. It is absolutely critical that there be written terms of what the agency and the client agree to when they enter into a business arrangement.

The potential range and complexity of agency-client arrangements, and the need for special considerations, is infinite.

The thrust of the “4A’s Provisions in Agency – Client Agreements” tool kit is to assist agencies and their advisors in putting together thoughtful, contemporary and comprehensive agreements. The business discussion and the illustrative contract provisions that are contained in this publication draw upon industry thought leader guidance and position papers that have been issued by 4A’s.