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National Conference
Management Training
  • New YorkNY

    The online registration period has ended.

    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • Ignited
    El SegundoCA
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
  • TBD-Boston
    The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
Workshops
  • Digital is disrupting everything & code is the core building block. Experience & learn the fundamentals of programming-what it is, how it works & how to think. We’ll start w/ exploring code, write simple programs & prototype Internet of Things devices. Workshop designed for non-programmers from all industries/levels to explore the digital revolution from w/in & learn how to think like a programmer
  • 4A's Webinar Series
    Programmatic advertising is no longer an optional strategy. More than two-thirds of US digital display ad spending is programmatic. Join us for the NY Regional launch of the 4A’s Programmatic Workshop to learn how programmatic works and what’s involved.
Webinars
  • 1 - 2 PM EDT
    The hardest part of developing a powerful strategy is often getting started. On June 2nd, join Robin Hafitz, Open Mind Strategy, who will share her proven and hard-won "strategies to create strategies." This webinar will teach attendees concrete exercises to develop strategies from scratch. Participants will learn how to guide a productive discussion to identify and develop valuable insights.
  • Noon - 1 PM EDT
    On June 8, we’ll be joined by Rob Reilly, Global Creative Chairman of McCann Worldgroup, who will discuss how he decides where to focus his energy in order to maximize his impact on his people, his agency’s clients and the industry.
  • 1 - 2 PM EDT
    To make your manager responsibilities easier, join us for an inspiring, high octane and educational webinar to help you learn and refine the skills needed to quickly master managing. We will provide you with actionable tools around each topic that you can use right now to improve your management effectiveness.
  • 1 - 2 PM EDT
    On June 14, join Chelsea Szabo for a communication webinar unlike any you've participated in before. This session will take you on a cutting-edge journey through the 4-steps of authentically growing your confidence and empowering your voice.
  • 1 - 2 PM EDT
    On June 21, joint Cecilia Gorman as she aims to change the trajectory of your career by building a leaders-at-every-level mindset, essential to the development of your full potential.
  • 1 - 2 PM EDT
    On June 23rd, join Brent Hodgins from Mirren Business Development, as he provides insight into how to generate business from the industry’s Search Consultants.
  • 1 - 2 PM EDT
    Join Cecilia Gorman, as she teaches you how to be a person worthy of meaningful personal connections. To be successful in your career, you need to learn to communicate in an authentic way that touches others. If you can connect, one-on-one, in groups, with an audience, with a client — your level of awareness improves, your ability to foster teamwork increases, and your client influence skyrockets.
  • 1 - 2 PM EDT
    Whether we’re selling a creative platform, a full campaign or a tactical idea, we must understand how selling works & leverage core sales strategies to convince internal audiences & clients to buy our best ideas. Doing so increases our confidence around selling & improves our ability to persuade clients to take bigger risks, buy our ideas, give us more money, strengthen and lengthen relationships.
  • 1 - 2 PM EDT
    The cynical millennial generation has been called "a marketers' worst nightmare”. On July 28, Robin Hafitz and Allison O'Keefe Wright, Open Mind Strategy will share their research-grounded insights into the millennial generation and how to turn those insights into brand gold. Marketers, as well as agency personnel working on brands that need millennial buy-in will benefit.
  • 1 - 2 PM EDT
    Solving the problem of agency compensation has a direct and simple solution for those firms willing to change their view of what they really sell. On August 18, join Tim Williams who will enlighten and present powerful solutions for transforming agency compensation, dealing successfully with procurement, and improving your pricing as the most powerful way to improve your profits.
  • 1 - 2 PM EDT
    Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.
  • 1 - 2 PM EDT
    We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.
  • 1 - 2 PM EST
    There's a much more effective way to win new business. On November 10, join presenter Tim Williams as he demonstrates how to short-circuit the ineffective, time-consuming process of RFPs, RFIs, RFQs; long lists and short lists; and expensive spec work.
  • More...
Regional Council
Diversity & Talent