Upcoming Webinars

Upcoming Webinars

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October
  • 12:30 - 1:30 PM EDT

    This event has completed.

    Join Cindy Gallop for a discussion on the frameworks for: thinking about your career, how you present yourself, talk about yourself, and how you interact and communicate with your managers and leaders, combined with practical tips and guidance for identifying actions and behaviors that will ensure you get taken seriously, and get promoted, early and often.
November
December
July2016
August2016
September2016
October2016
November2016
  • 1 - 2 PM EDT
    Webinar Recording Available! Join Gary Duke as he reviews a simple process for incorporating effective stories into your everyday conversations, and in more formal presentations.
  • 1 - 2 PM EST
    There's a much more effective way to win new business. Join presenter Tim Williams as he demonstrates how to short-circuit the ineffective, time-consuming process of RFPs, RFIs, RFQs; long lists and short lists; and expensive spec work.
  • 1 - 2:30 PM EST
    Webinar Recording Available! Join Brent Hodgins in this kick-off session that will give you a new strategic tool to help your teams better understand a client’s true business objectives.
  • 7:30 - 8:30 AM EST
    Webinar Recording Available! Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be.
  • Purchase the 'Digital Acceleration Series' Bundle Package (8 webinars)
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will cover how digital has forever changed business, the impact of the consumer, and how this alters the way we access information, engage, influence, make decisions and purchase.
December2016
  • 1 - 2:30 PM EST

    This event has completed.

    Webinar Recording Available! Brent Hodgins as he reviews several approaches and research methodologies to best uncover, position and sell your insights (while charging a fee for it all).
  • 7:30 - 8:30 AM EST
    WEBINAR RECORDING Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will deliver the fundamental best practices, tips and hints to get you fluent in search.
January2017
  • 7:30 - 8:30 AM EST
    WEBINAR RECORDING Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits. They go through examples of how all the data interconnects and discuss staffing structures that can better align with a more eff
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits.
  • 1 - 2 PM EST
    Webinar Recording Available! Join Nick New who'll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.
  • Noon - 1 PM EST
    Webinar Recording Available! Kicking off the Advertising and the Law Webinar Series, David Versfelt, partner at K&L Gates LLP and 4A’s legal counsel, will discuss the general legal and regulatory framework of the United States advertising marketplace.
  • Purchase the ‘Advertising & The Law’ Bundle Package (6 webinars)
  • Noon - 1 PM EST
    Webinar Recording Available! Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.
  • 1 - 2 PM EST

    This event has completed.

    90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer.
February2017
  • 1 - 2 PM EST
    Webinar Recording Available! Terry Rice will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI an
  • 7:30 - 8:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.
  • Noon - 1 PM EST
    Webinar Recording Available! Join Ronald R. Urbach, chairman of Davis & Gilbert LLP, and co-chair of the firm’s Advertising, Marketing & Promotions Practice Group, in this dynamic webinar as he discusses the social media rules of the road.
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will share how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals.
  • 1 - 2 PM EST

    This event has completed.

    Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics
  • 7:30 - 8:30 AM EST
    Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.
  • 10:30 - 11:30 AM EST
    (Note: This will be 7:30am PT) Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.
  • Noon - 1 PM EST
    Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial risks.
  • 1 - 2 PM EST
    In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.
  • Learn how to effectively support modern working mothers in an industry that can be relatively unaccommodating. Part of the 4A’s Glass Ladder Program, “The Relentless Mothers” webinar series breaks down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that give them purpose.
  • The Winners’ Circle series explores success in today’s creative industries. Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.
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March2017
  • The Winners’ Circle series explores success in today’s creative industries. Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.
  • Learn how to effectively support modern working mothers in an industry that can be relatively unaccommodating. Part of the 4A’s Glass Ladder Program, “The Relentless Mothers” webinar series breaks down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that give them purpose.
  • 12:30 - 1:30 PM EST
    ‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting. Karl Lieberman, one of the campaign’s co-creators, will describe what he’s learned about the conditions needed to make great work, and how he’s fostering those principles at Wieden + Kennedy, New York.
  • 3:30 - 4:30 PM EST
    Understanding how to realize the potential of mothers at work. Jacqueline Debien of Momentum Worldwide, will propose cultural tactics you can adapt and apply to help motivate relentless, creative mothers with purpose. Arthur Woods of Imperative will share insightful proprietary research illustrating the purpose that drives mothers in our industry.
  • 1 - 2 PM EST
    Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.
  •  EST
    Free Webinar: More than 250 women — from C-suite executives to assistants — participated in an exclusive survey and have revealed what it takes to thrive in the fast-paced, ever-changing and high-burnout advertising industry. Join life and career coach Chelsea Szabo for a complimentary webinar and get important insights compiled from the data.
  • 1 - 2 PM EST
    Do you know how to provide relentless support that is as equally ambitious as the working moms & dads at your agency? It’s not easy to get it right, or know if you’re providing the kind of assistance that’s actually needed.
  • Noon - 1 PM EST
    In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.
  • 12:30 - 1:30 PM EST
    Heidi Hackemer will discuss how to unlock the mystical powers of strategy to build timeless brands and explain what Joshua Tree and a truck have to do with building a 21st Century Company. This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.
  • 1 - 2 PM EDT
    In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.
  • 3:30 - 4:30 PM EDT
    Story has been at the heart of human connection since the earliest days of recorded existence. Today, the most valuable brands don’t just tell their stories, they live them. Rosemarie Ryan describes what great brands do that others miss, and explains why, at the height of her powers, she left a traditional agency to build a story-doing company.
  • Noon - 1 PM EDT
    Join Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, as they delve into thorny contemporary issues around basic rules, regulations, and do’s and don’ts of consumer promotion activity.
  • 1 - 2 PM EDT
    Life is already a non-stop series of priorities to manage, and having a child can change priorities in a way that creates real upheaval for your career – and that’s OK. In fact, the skills you learn as a parent can improve your balance at work, and vice versa. The key to success is re-aligning the priorities for personal growth and advancement.
  • 1 - 2 PM EDT
    In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.
  • 12:30 - 1:30 PM EDT
    Creativity is often described as instinctive. But unlocking creativity within a business environment requires a distinct set of leadership skills. Kerry Sulkowicz describes the psychological characteristics of successful leaders and explains why even the most self-aware still make decisions that run counter to their companies’ best interests.
  • 1 - 2 PM EDT
    A lot of what makes or breaks the success of a parental leave is how you prepare and how you return. These periods are often muddled by the parent’s focus on the actual birth, the transition of agency work, and both the company’s and parent’s need to resume business as usual.
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