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Yamamoto

AGENCY CONTACT INFORMATION
YamamotoPhone (612) 375-0180
219 North 2nd StreetURL www.go-yamamoto.com
Minneapolis, MN 55401-1432Contact Lori Sharbono
E-mail lsharbono@go-yamamoto.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
OUR MANTRA: TRUTH MOVES MOUNTAINS

Moving mountains is all about living at the intersection of brand and sales.

Some agencies exist to win awards. They focus entirely on brand building, sometimes at the expense of sales impact. Some agencies exist to mine data and analyze detail without ever truly tugging a heartstring. We believe those two ends of the spectrum – brand and sales – should be connected.

Yamamoto works tirelessly to find the “truth” of a brand – compelling, differentiated and clear. The place that offers the best opportunity to compete and win.

It’s something Yamamoto has been doing for 40 years.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Yamamoto
219 2nd Street N, Suite 200
Minneapolis, MN 55401
Phone: (888) 375-9910

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US101-200
Total Worldwide101-200
Discretionary Comments:
Yamamoto is a wholly owned subsidiary of MDC Partners, one of the fast growing, most creative agency networks in the world. Yamamoto's headquarters is in Minneapolis, MN with offices in New York, Chicago and Toronto.
BIOS
Kathy McCuskey, Chief Executive Officer
Kathy is one of the most accomplished and successful marketing professionals in the industry today. Her extensive client experience spans numerous categories including CPG, financial services, healthcare and retail across both B2C and B2B channels.
Grant Smith, Chief Creative Officer
Grant loves advertising. He loves helping brands make more interesting things. He’s not intimidated by big projects, or dismissive of small ones. He’s a national creative powerhouse that manages brands by doing lots of creative things: social, digital, films and integrated campaigns. But what Grant enjoys most, is making great work that people talk about and act on.
Chris Rahill, Executive Director, Insights & Innovation
Regardless of industry or objective, Chris has an inherent talent for looking at complex marketing problems and breaking them down to clear, concise solutions that positively impact business. His experience spans a wide spectrum of clients from simple startups to Fortune 200 companies.
Lori Sharbono, Director of Business Development
Lori is one of the most experienced and respected business development leaders in the industry. She’s contributed to the growth and success of agencies such as Martin Williams, Campbell Mithun and Periscope. Under her leadership, her former agency grew from a small, regional shop to become the fifth-largest independent agency in the country.
Dave Morrisette, Director of Client Services
Dave has an inherent ability to provide insights and strategies to address tough marketing challenges. Dave’s career spans traditional ad agencies, a promotional marketing shop, leading digital technology firm and client-side marketing. Clients appreciate Dave’s ability to explore solutions in a discipline-neutral way from branding and content strategy to design, digital engagement and channel marketing.
Seth Rockers, Chief Financial Officer
After spending three years in banking, Seth transitioned into the agency world. Growing up in Iowa and no stranger to hard work, he was a quick study in all things finance and operations. Seth’s experience includes both the buy and sell sides of acquisitions and system integrations and he has navigated business units through both rapid growth and challenging conditions.
Shawn Pals, Group Creative Director
A member of the agency’s management team, Shawn is a thoughtful creative director with design roots who leads all major brand work at Yamamoto. Everyone who works with Shawn immediately appreciates his sense of collaboration and immense talent. He’s an easygoing guy who is also highly driven to find smart, creative solutions that solve real business problems.
Andy Ross, Group Account Director
Andy is a strong, seasoned and strategic group account director. He’s worked at agencies in New York and Minneapolis on several high-profile, complex accounts. He brings a collaborative approach to client relationships and uses his creative expertise to bring multichannel ideas to life.

Clients & Brands


Agency Clients And Brands
Client Name: Analog Devices, Inc.
Start Date: 1/1/2019
Brand(s)/Services Provided:
Analog DevicesCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: Blue Cross Blue Shield Association
Start Date: 1/1/2017
Brand(s)/Services Provided:
Blue Cross and Blue Shield of MinnesotaCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: Cargill
Start Date: 1/1/2016
Brand(s)/Services Provided:
NutrenaCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
ProEliteCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Comcast Spotlight
Start Date: 1/1/2017
Brand(s)/Services Provided:
Comcast SpotlightCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: CSG International
Start Date: 1/1/2017
Brand(s)/Services Provided:
CSGCreative Production-AOR
Digital/Interactive-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Ecolab
Start Date: 1/1/2016
Brand(s)/Services Provided:
EcolabCreative Production-AOR
Digital/Interactive-AOR
Other-Project
Client Name: Folds of Honor
Start Date: 1/1/2018
Brand(s)/Services Provided:
Folds of HonorCreative Production-AOR
Digital/Interactive-AOR
Other-AOR
Strategy/Planning-AOR
Client Name: Lenovo
Start Date: 1/1/2015
Brand(s)/Services Provided:
LenovoCreative Production-Project
Digital/Interactive-Project
Other-Project
Sales Promotion-Project
Strategy/Planning-Project
Client Name: The Toro Company
Start Date: 1/1/2019
Brand(s)/Services Provided:
ToroCreative Production-AOR
Digital/Interactive-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Walgreens
Start Date: 1/1/2014
Brand(s)/Services Provided:
WalgreensCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
5
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
2
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
3
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Agriculture
Apparel & Fashion | jewelry & accessories
Automotive | aftermarket
Business Services & office products
Consumer Services
Education
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | hotels & resorts