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O'Keefe Reinhard & Paul

AGENCY CONTACT INFORMATION
O'Keefe Reinhard & PaulPhone (312) -22-6-6144
328 S Jefferson StreetURL okrp.com/
Suite 850Contact Nick Paul
Chicago, IL 60661-5600E-mail nick.paul@okrp.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Sales today, brand today is our belief – you can see it in our model and feel it in our work. It starts with our overall position of “Big Brand Creativity; Startup Ingenuity” and delivered in each of our four unflinching principles:

1. Be nimble. Be quick. Be prolific.
Real-time adaptability in both operating structure and creative output is a competitive edge in today’s environment.

2. Practice "the high art of selling."
Proactively embracing the selling of a client’s product or service as the centerpiece to a creative solution.

3. Put the "agent" in advertising agency.
We break down boundaries and work with the best writers, designers, digital artists and filmmakers who choose to operate more independently than ever before.

4. Have soul.
Consumers have to first feel it, if we expect them to ever believe it or act upon it. Soul is the great x-factor in everything.

Offices


GLOBAL SERVICE REGIONS
Central Region
Western Region
U.S. OFFICES
O'Keefe Reinhard & Paul
328 S. Jefferson St., Suite 850
Chicago, IL 60661
Phone: (312) 226-6144
O'Keefe Reinhard & Paul
328 S. Jefferson, Suite 850
Chicago, IL 60661
Phone: (312

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide0-50
BIOS
Tom O'Keefe, Founder & CEO
Always willing to roll up his sleeves and get the job done – and inspire others to do the same – Tom’s relentless attention has helped produce some game-changing results. Highlights include “Think Outside The Bun” and “Live Más” for Taco Bell, Amazon.com’s “Singing Sweatermen”, and the innovative “TiVo-busting” hidden message campaigns for KFC. Prior to forming O’Keefe Reinhard & Paul, Tom served as North American Creative Director for DraftFCB, overseeing development on such celebrated campaigns as Dockers’ “Wear The Pants”, Electronic Arts’ “Your Mom Hates Dead Space” and Oreo’s 100th Year celebration. Tom’s received almost every creative accolade in the industry and is a frequent guest speaker and judge at festivals and schools around the globe, including Cannes, Clios, Effies, Wave and Infopresse. “Practice the High Art of Selling” is the principle that has defined Tom’s career, with equal emphasis on both “Art” and “Sell”.
Nick Paul, Founder & President
“Put the ‘Agent’ in Advertising Agency” is an O’Keefe Reinhard and Paul principle that Nick embodies every day. With deep connections in three major areas of marketing – client, agency and media provider – he understands and represents multiple perspectives as very few can. Most recently, Nick served as Chief Global Growth officer for DraftFCB, where his team led the agency’s most successful streak of new business, establishing partnerships with dozens of Fortune 1000 companies across multiple categories – resulting in acquisitions of over $100 million in less than five years. In his client years, Nick brought Ray-Ban’s Wayfarer brand together with Hollywood, creating the successful “Men In Black” franchise partnership that continues today. Nick is also a firm believer in staying connected to the community and currently serves on the 4A’s New Business Committee, 1871, and is a member of the Jimmy V Cancer Foundation Chicago Board of Directors.
Matt Reinhard, Founder & Chief Creative Officer
Matt will always manage to keep a sense of humor, even while delivering some serious results. His unique style has graced almost every experience channel, including campaign development, digital innovation, design and brand identity. Early highlights include “The Singing Sweatermen” for Amazon.com and “Think Outside The Bun” for Taco Bell. Before co-founding O’Keefe Reinhard and Paul, Matt served as internal creative director at Amazon.com, launching the Kindle Fire and Silk Browser. Millions of online views have been credited to Matt’s creative direction, including the popular musical “Oh No, You Didn’t!” for Electronic Arts’ Mercenaries 2 and “The Majestic Plastic Bag” which helped overturn municipal policy in the State of California. Matt’s work has been recognized by AIGA, Clio, Cannes Lion, The Effies, Huffington Post, TechCrunch and the Sundance Film Festival. His philosophy is summed up by the agency’s guiding principle: Have Soul. Oh, and don’t take yourself too seriously.

Clients & Brands


Agency Clients And Brands
Client Name: Burger King
Start Date: 5/1/2022
Brand(s)/Services Provided:
Burger KingCreative Production-AOR
Other-AOR
Strategy/Planning-AOR
Client Name: Brach''s
Start Date: 11/1/2021
Client Name: Ace Hardware
Start Date: 6/1/2015
Brand(s)/Services Provided:
Ace HardwareCreative Production-AOR
Strategy/Planning-AOR
Ace HardwareCreative Production-AOR
Strategy/Planning-AOR
Client Name: P&G
Start Date: 1/1/2021
Brand(s)/Services Provided:
joy+gleeCreative Production-AOR
Strategy/Planning-AOR
Client Name: Home Chef
Start Date: 11/1/2016
Brand(s)/Services Provided:
Home ChefDigital/Interactive-Project
Strategy/Planning-Project
Client Name: Cars.com
Start Date: 10/1/2020
Client Name: Constellation Brands US
Start Date: 1/1/2022
Client Name: Marco''s Pizza
Start Date: 1/1/2022
Client Name: Sweetarts
Start Date: 11/1/2022
Client Name: Illinois Office of Tourism
Start Date: 1/1/2019

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
3
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
1
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
1
MEDIA
Allocation percent of media placed by this office
National Broadcast35%
Local Broadcast20%
Print5%
Out of Home5%
Digital (Internet, Mobile, SEM, Viral)25%
All Other10%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
40%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



15%DesignEnter optional description



5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



5%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



5%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Event MarketingEnter optional description



5%OtherEnter optional description



5%Social MediaEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Appliances
Automotive | aftermarket
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gambling | casinos
Gambling | lotteries
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | hotels & resorts
Travel | tourism