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Last Modified: 12/9/2022

Russell Herder

AGENCY CONTACT INFORMATION
Russell Herder	Phone (612) 455-2360
275 Market Street	URL www.russellherder.com
Suite 319	Contact Carol Russell
Minneapolis, MN 55405	E-mail carolr@russellherder.com

AGENCY OWNERSHIP

Privately Held

Woman Owned

(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)

AGENCY DESCRIPTION

Fresh, proactive thinking. Deep strategies focused on your bottom line. Creative that drives ROI. Is this your wish list? At Russell Herder, it’s our way of life. Our brand-building solutions are built upon smart, evidence-based insights and proven experience. We’re an advertising and marketing services firm passionate about delivering a strong return for our clients. For 38 years, our seasoned team has provided strategic creative and marketing solutions to leading regional, national and international clients.

Offices

GLOBAL SERVICE REGIONS

Canada

Western Europe

U.S. OFFICES

Russell Herder

275 Market Street, #319

Minneapolis, MN 55405

Phone: (612) 455-2360

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	0-50
Total US	0-50

BIOS

Carol Russell, CEO

As one of the founding partners of Russell Herder, Carol has dedicated much of her career to developing and guiding growth strategies for brands in the healthcare, hospitality, building products and professional services industries. Her insights and leadership have driven strategic work for such high profile organizations as the State of Minnesota, American Society of Interior Designers, Association of American Medical Colleges and Wellcraft Marine. She has specifically focused on assisting clients in developing executive-level communication strategies, digital initiatives, brand launches and branding efforts. Carol’s extensive professional background includes management and director positions in the fields of media relations and marketing. She owned her own public relations organization before launching Russell Herder, and was a founder of Ruckus Interactive, which earned such clients as Opus, 3M, General Mills and DuPont before its sale. Carol holds a master’s degree in Communications Management and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.

Brian Herder, Partner and Executive Creative Director

Brian guides Russell Herder’s dynamic creative group, ensuring the success of the agency’s most critical work. Under his leadership, the agency has received regional, national and international accolades for creative excellence. As co-owner of the firm, he has supervised the development and execution of award-winning campaigns for such clients as Marvin Windows International, Anchor Wall Systems, Genmar, the Minnesota Department of Health and more. Brian began his career as an illustrator and designer, serving Check-Up toothpaste, Calvin Klein fragrances, Claire Burke, Morningstar and Warner Publications. He also served as an interior designer and planner for Studio 70, a design division of SuperValu Corporation, where he created high-end commercial environments for a broad range of clients. Brian is a frequent speaker on creativity and brand development, has been an adjunct university faculty member in advertising, was a cofounder of Ruckus Interactive, and serves on the Minneapolis board of the American Association of Advertising Agencies.

Clients & Brands

Agency Clients And Brands

Client Name:

Grand View Lodge

Client Name:

American Society of Interior Designers

Client Name:

Minnesota Department of Health

Client Name:

Health Dimensions Group

Client Name:

National Board of Medical Examiners

Client Name:

Blandin Foundation

Client Name:

EPI Performance

Client Name:

Tactile Medical

Client Name:

Thrivent Financial

Client Name:

University of Minnesota

Billings & Revenue

BILLING/ REVENUE RANGES
	Number of Clients
Billing less than $1 Million and/or Agency Revenue less than $200 Thousand	10
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand	4

MEDIA

Total gross media placed by this office

Under $50 Million

Allocation percent of media placed by this office
Local Broadcast	10%
Print	30%
Out of Home	20%
Digital (Internet, Mobile, SEM, Viral)	25%
All Other	15%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
20%	Advertising - General Market/ Traditional	Enter optional description

25%	Brand Consulting	Enter optional description

5%	Business-to-Business	Enter optional description

10%	Digital/Interactive \| Search Engine Marketing	Enter optional description

20%	Health Care	Enter optional description

5%	Media Planning	Enter optional description

15%	Public Relations	Enter optional description

Industry Experience

INDUSTRIES

Agriculture

Business Services & office products

Education

Financial services | banking

Financial services | insurance

Food & Beverage | alcoholic beverages

Food & Beverage | food

Gambling | casinos

Healthcare | direct to consumer (DTC)

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | managed care

Healthcare | medical products

Home Products | home furnishings

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Industrial, Manufacturing & chemicals

Luxury & Imported products

Non-profit, associations & public services

Professional services (Accountants, consultants, lawyers)

Public Relations

Real Estate | buildings & construction

Recreation & Sports | sporting goods

Restaurants

Retail

Technology | computer hardware & software

Telecommunications

Travel | hotels & resorts

Travel | tourism