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Russell Herder

Russell HerderPhone (612) 455-2360
275 Market StreetURL
Suite 319Contact Carol Russell
Minneapolis, MN 55405E-mail
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
Fresh, proactive thinking. Deep strategies focused on your bottom line. Creative that drives ROI. Is this your wish list? At Russell Herder, it’s our way of life. Our brand-building solutions are built upon smart, evidence-based insights and proven experience. We’re an advertising and marketing services firm passionate about delivering a strong return for our clients. For 38 years, our seasoned team has provided strategic creative and marketing solutions to leading regional, national and international clients.


Western Europe
Russell Herder
275 Market Street, #319
Minneapolis, MN 55405
Phone: (612) 455-2360


Office Employees0-50
Total US0-50
Carol Russell, CEO
As one of the founding partners of Russell Herder, Carol has dedicated much of her career to developing and guiding growth strategies for brands in the healthcare, hospitality, building products and professional services industries. Her insights and leadership have driven strategic work for such high profile organizations as the State of Minnesota, American Society of Interior Designers, Association of American Medical Colleges and Wellcraft Marine. She has specifically focused on assisting clients in developing executive-level communication strategies, digital initiatives, brand launches and branding efforts. Carol’s extensive professional background includes management and director positions in the fields of media relations and marketing. She owned her own public relations organization before launching Russell Herder, and was a founder of Ruckus Interactive, which earned such clients as Opus, 3M, General Mills and DuPont before its sale. Carol holds a master’s degree in Communications Management and is a graduate of the University of Minnesota Executive Program, Carlson School of Management.
Brian Herder, Partner and Executive Creative Director
Brian guides Russell Herder’s dynamic creative group, ensuring the success of the agency’s most critical work. Under his leadership, the agency has received regional, national and international accolades for creative excellence. As co-owner of the firm, he has supervised the development and execution of award-winning campaigns for such clients as Marvin Windows International, Anchor Wall Systems, Genmar, the Minnesota Department of Health and more. Brian began his career as an illustrator and designer, serving Check-Up toothpaste, Calvin Klein fragrances, Claire Burke, Morningstar and Warner Publications. He also served as an interior designer and planner for Studio 70, a design division of SuperValu Corporation, where he created high-end commercial environments for a broad range of clients. Brian is a frequent speaker on creativity and brand development, has been an adjunct university faculty member in advertising, was a cofounder of Ruckus Interactive, and serves on the Minneapolis board of the American Association of Advertising Agencies.

Clients & Brands

Agency Clients And Brands
Client Name: Grand View Lodge
Client Name: American Society of Interior Designers
Client Name: Minnesota Department of Health
Client Name: Health Dimensions Group
Client Name: National Board of Medical Examiners
Client Name: Blandin Foundation
Client Name: EPI Performance
Client Name: Tactile Medical
Client Name: Thrivent Financial
Client Name: University of Minnesota

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast10%
Out of Home20%
Digital (Internet, Mobile, SEM, Viral)25%
All Other15%

Specialized Services

20%Advertising - General Market/ TraditionalEnter optional description

25%Brand ConsultingEnter optional description

5%Business-to-BusinessEnter optional description

10%Digital/Interactive | Search Engine MarketingEnter optional description

20%Health CareEnter optional description

5%Media PlanningEnter optional description

15%Public RelationsEnter optional description

Industry Experience

Business Services & office products
Financial services | banking
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Gambling | casinos
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Luxury & Imported products
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Technology | computer hardware & software
Travel | hotels & resorts
Travel | tourism