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Last Modified: 4/8/2022

Pinckney Hugo Group

AGENCY CONTACT INFORMATION
Pinckney Hugo Group	Phone (315) 478-6700
760 West Genesee Street	Fax (315) 426-1392
Syracuse, NY 13204-2306	URL www.pinckneyhugogroup.com
	Contact Doug Pinckney
	E-mail doug@pinckneyhugo.com

AGENCY OWNERSHIP

Privately Held

AGENCY DESCRIPTION

Pinckney Hugo Group is an 90-person full-service integrated marketing communications firm providing strategic solutions for clients in a broad range of industries. The firm is a member of the American Association of Advertising Agencies (4A’s), a Google Premier Partner and a Facebook Business Partner. Pinckney Hugo Group was named one of the Best Companies to Work For in New York State four times and has been included on Inc. magazine’s list of the 5,000 fastest-growing private companies in America eight times.

OUR SERVICES:

Branding
• Brand Development & Positioning
• Brand Narratives & Storytelling
• Brand Identity Design

Content, Communities & Communications
• Public Relations & Media Relations
• Internal Communications
• Corporate Communications
• Corporate & Sales Presentations
• Social Marketing
• Social Monitoring & Community Management
• Infographics
• Business Consulting

Customer Engagement/Sales Enablement
• Direct Marketing
• Email Campaigns
• Shopper Marketing
• Loyalty Programs
• Lead Generation Programs

Digital
• Websites, Microsites & Landing pages
• Site Optimization
• User Experience (UX) Design & Prototyping
• UI Design
• Apps & Online Tools
• Augmented Reality
• Virtual Reality
• AI
• SEO Strategies

Experiential Design
• Customer Experience
• Promotional Displays
• Trade Shows
• Kiosks

Marketing & Creative
• Creative Concepting
• Buyer’s Journey Development
• Creative Copywriting
• Advertising
• Brand Activations Content

Media
• Google Advertising Platforms
• Social Media Advertising
• Lead Generation
• Retargeting
• Traditional Media
• Media Auditing

Research & Insights
• Google & Social Analytics
• Industry & Peer Audits
• Qualitative Research
• Quantitative Research
• Industry Resources
• User/Personal Development

Video
• Animation
• Drone
• Editing
• 3D Animation
• Production & Filming
• Script & Storyboard Development

INDUSTRIES:
• CPG/Shopper Marketing
• Healthcare
• B2B/Tech
• Financial & Insurance
• Retail
• Higher Education

For more information, call 315-478-6700 or visit http://www.pinckneyhugogroup.com.

To learn more about our culture and see some of our work, visit PHG at:
linkedin.com/company/pinckney-hugo-group
twitter.com/pinckneyhugo
facebook.com/pinckneyhugo
instagram.com/pinckneyhugo
youtube.com/pinckneyhugo

Offices

GLOBAL SERVICE REGIONS

U.S. OFFICES

Pinckney Hugo Group

760 West Genesee Street,

Syracuse, NY 13204

Phone: (315) 478-6700

Pinckney Hugo Group

7201 Caldwell Road,

Harrisburg, NC 28075

Phone: (404) 769-2154

Pinckney Hugo Group

1250 Pittsford Victor Road, Building 100, Suite 112

Pittsford, NY 14534

Phone: (315) 478-6700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	51-100
Total US	51-100
Total Worldwide	51-100

BIOS

Douglas Pinckney, President

As a partner and president of Pinckney Hugo Group, Doug is involved in every aspect of the business from strategy to day-to-day account service. He is also a frequent lecturer in Central New York on the topics of marketing and marketing strategy.

He returned home to Central New York in 2002 after gaining more than 18 years of marketing experience throughout the country. Most recently, he was a senior vice president of sales and marketing for a $400 million aviation services firm where he steered the rebranding of the company and helped facilitate five acquisitions.

Doug earned a degree in finance from the University of Maryland. He did graduate work at the University of North Carolina-Charlotte and studied executive education at the University of Virginia’s Darden School of Business. He serves on the board of directors for CenterState CEO and The First Tee.

Aaron Hugo, Chief Strategy Officer

As a partner and chief strategy officer of Pinckney Hugo Group, Aaron is responsible for developing strategic marketing plans for agency clients and overseeing the account service team. He has helped guide the agency to awards such as Best Companies to Work for in New York State, Central New York Business of the Year and Inc. Magazine 5,000 Fastest-Growing Private Companies in America. Aaron has presented at several colleges and conferences. He has also made multiple TV appearances weighing in as an expert on national advertising campaigns.

Prior to Pinckney Hugo Group, Aaron gained both agency and client-side marketing experience. He has held key positions at some of the top firms in Central New York where he was responsible for developing and implementing marketing strategies for agency clients.

Aaron earned his bachelor’s degree from Ithaca College in television-radio with a concentration in advertising and public relations. He is a past president of the Ronald McDonald House Charities of Central New York board of directors and a member of the New York State Council Board of Governors by the American Association of Advertising Agencies (4A’s). Aaron was selected as a 2007 “40 Under Forty” honoree in Central New York.

Christopher Pinckney, Executive Creative Director

As a partner and executive creative director of Pinckney Hugo Group, Chris oversees PHG’s creative department. He leads a talented team of more than 20, including art directors, writers, digital designers, interactive developers and video editors to create award-winning work that makes a difference. He has served as an adjunct professor at the College of Visual and Performing Arts at Syracuse University, and is a frequent speaker and creative judge.

Chris graduated from the State University of New York at Geneseo with a bachelor’s degree in studio art. He also studied at the School of Visual Arts in New York. Chris has donated his time and expertise to numerous charitable organizations in Central New York developing marketing campaigns that have resulted in significant financial successes for each organization. He has served on the board of trustees for the Make-A-Wish Foundation of Central New York since 2011.

Adam Jwaskiewicz, VP of Digital Services

As VP of digital services, Adam is responsible for providing creative and strategic direction for digital marketing campaigns and services, creating and executing development strategies, and overseeing all digital activities and projects for local and national agency clients, including the concept and design of websites, digital advertisements, emails and other digital marketing materials.

Prior to joining Pinckney Hugo Group, he was a senior designer at Town Sports International, the largest health club company in the Northeast. He also gained experience at several marketing agencies in New York City. Adam received a Bachelor of Fine Arts degree from the School of Art and Design at New York State College of Ceramics at Alfred University. He was a 2018 “40 Under Forty” honoree.

Colleen Kernan, VP of Corporate Communications

As VP of corporate communications, Colleen is responsible for overseeing public relations activities for local and national agency clients, including PR strategy, messaging, internal communications, media relations, and presentation and media training. She has presented on social media and public relations at several colleges and conferences.

Previously, Colleen was a communications assistant for a member of the New York State Assembly. She wrote speeches and press releases, worked with the media, planned events, and hosted and attended meetings with constituents and local organizations.

Colleen has a master’s degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor’s degree from the University of California Berkeley. She is on the Ronald McDonald House Charities of Central New York Board of Directors. She is a 2008 graduate of the Leadership Greater Syracuse and is a past president of the Public Relations Society of America Central New York Chapter. Colleen served six years as a board of directors for On Point for College and was selected as a 2011 “40 Under Forty” honoree in Central New York.

Christine Murray, VP of Media

As VP of media, Christine is responsible for recommending, planning and executing marketing strategies and tactics for agency clients, as well as developing and maintaining successful online advertising campaigns and overseeing the digital and traditional media buying process. She is a Google Qualified Individual with certifications in Google AdWords, Google Analytics IQ and Mobile Advertising.

Prior to joining Pinckney Hugo Group she worked as a digital marketing director at drinkcaffeine, a full-service marketing agency in Madison, Connecticut. She managed both traditional and digital marketing campaigns and coordinated search engine optimization, online advertising, social media and branding initiatives for agency clients such as BIC, Timex and various financial advisory firms in New York City.

Christine has a bachelor’s degree in marketing from the Mario J. Gabelli School of Business at Roger Williams University. She serves on the board of directors of the CNY Diaper Bank and as an alumni fraternal advisor for the Nu Sigma chapter of Delta Sigma Pi, a co-ed professional business fraternity at Roger Williams University. She has lent her time to the American Foundation for Suicide Prevention. Christine was a 2017 “40 Under Forty” honoree.

Zack Clark, Creative Director

As creative director, Zack is responsible for developing creative concepts and strategies, as well as overseeing messaging and copy development for agency clients. His responsibilities span across all media platforms including broadcast, video, print, digital and social media. Prior to joining Pinckney Hugo Group, he was with another Central New York advertising agency. He has a bachelor’s degree in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. He was a 2015 “40 Under Forty” honoree.

Clients & Brands

Agency Clients And Brands

Client Name:

Bush''s Beans

Client Name:

Carrier

Client Name:

Collins Aerospace

Client Name:

Excellus BlueCross BlueShield

Client Name:

Harvard T.H. Chan School of Public Health

Client Name:

Kidde

Client Name:

Marsh McLennan

Client Name:

QBE North America

Client Name:

Spectrum

Client Name:

Summit Hill Foods

Billings & Revenue

BILLING/ REVENUE RANGES
	Number of Clients
Billing less than $1 Million and/or Agency Revenue less than $200 Thousand	35
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand	4
Billing between $3.1 - $5 Million and/or Agency Revenue between $601 Thousand- $1 Million	3
Billing between $5.1 - $10 Million and/or Agency Revenue between $1.1 Million- $2 Million	1

MEDIA

Allocation percent of media placed by this office
Local Broadcast	10%
Print	10%
Out of Home	10%
Digital (Internet, Mobile, SEM, Viral)	50%
All Other	20%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
10%	Advertising - General Market/ Traditional

10%	Brand Consulting

10%	Business-to-Business

15%	Design

15%	Digital/Interactive \| Website development, hosting, monitoring

2%	Direct Marketing

2%	Event Marketing

5%	Health Care

5%	Industrial Advertising

2%	Marketing Data Analytics

5%	Media Buying

5%	Media Planning

2%	Multicultural \| Hispanic/Latino American

2%	New Product Development

5%	Public Relations

5%	Sales Promotion

Industry Experience

INDUSTRIES

Aerospace

Agriculture

Automotive | vehicles

Business Services & office products

Consumer Services

Education

Entertainment & Culture | amusement parks

Entertainment & Culture | motion pictures

Financial services | banking

Financial services | insurance

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | soft drinks

Healthcare | direct to consumer (DTC)

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | managed care

Healthcare | medical products

Healthcare | pharmaceutical

Industrial, Manufacturing & chemicals

Non-profit, associations & public services

Professional services (Accountants, consultants, lawyers)

Public Relations

Retail

Technology | communications

Telecommunications

Travel | tourism