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BBDO North America

AGENCY CONTACT INFORMATION
BBDO North AmericaPhone (212) 459-5000
1285 Avenue of the AmericasFax (212) 459-6645
New York, NY 10019-6028URL www.bbdo.com
Contact Mark Goldstein
E-mail mark.goldstein@bbdo.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We believe that what separates us from all other agencies is The Work, The Work, The Work. Our mission is to create the world’s most compelling commercial content, and to us, the only kind of work that matters is work that changes behavior.


We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important.


Which is why this section is 81 words, instead of the 250 you allotted us.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
U.S. OFFICES
Atmosphere Proximity
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 827-2500
BBDO Atlanta
3500 Lenox Road, Suite 1900,
Atlanta, GA 30326
Phone: (404) 231-1700
BBDO Minneapolis
150 S. 5th Street, Suite 3500,
Minneapolis, MN 55402
Phone: (612) 338-8401
BBDO New York
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 459-5000
BBDO West, San Francisco
555 Market Street, 17th Floor,
San Francisco, CA 94105
Phone: (415) 808-6200
Energy BBDO
410 N. Michigan Avenue,
Chicago, IL 60611
Phone: (312) 337-7860
Organic, Inc.
555 Market Street, 4th Floor,
San Francisco, CA 94105
Phone: (415) 581-5300

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
BIOS
David Lubars, Chairman & Chief Creative Officer
David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.
Troy Ruhanen, Deputy Chairman
Mark Goldstein, VC, Chief Marketing Officer
Mark Goldstein joined BBDO in March of 2005 and is Vice Chairman, Chief Marketing Officer for BBDO North America. Called by The Wall Street Journal “a respected adman and new business guru,” Mark most notably and recently was Chief Marketing Officer at Fallon Worldwide during its incredible growth from 1993 to 2004. He’s been an agency president and creative director, and in his three years at BBDO has led successful new business efforts generating over $5 billion of global billings.
Tracy Lovatt,
Tracy Lovatt is EVP, Director of Behavioral Planning of BBDO North America. Tracy
focuses on developing brands’ entire communication strategies, across every “touch
point” and media channel. She is a senior strategist and team leader experienced in
developing business and brand building communications solutions for all of our
BBDO brands. Tracy has worked in Europe and North America and was previously
President and EVP of Worldwide Accounts for Momentum NY, where she was
responsible for running the NY agency.

Clients & Brands


Agency Clients And Brands
Client Name: AT&T
Start Date: 7/4/2000
Brand(s)/Services Provided:
WirelessCreative Production-AOR
Strategy/Planning-AOR
Wireline DSLCreative Production-AOR
Strategy/Planning-AOR
Wireline LandlineCreative Production-AOR
Strategy/Planning-AOR
Wireline TVCreative Production-AOR
Strategy/Planning-AOR
Client Name: Bank of America
Start Date: 8/31/2005
Brand(s)/Services Provided:
Consumer/Retail BankingCreative Production-AOR
Strategy/Planning-AOR
Corporate AdvertisingCreative Production-AOR
Strategy/Planning-AOR
Corporate and Investment BankingCreative Production-AOR
Strategy/Planning-AOR
Wealth and Investment ManagementCreative Production-AOR
Strategy/Planning-AOR
Client Name: FedEx
Start Date: 7/25/1989
Brand(s)/Services Provided:
FedEx CorporateCreative Production-AOR
Strategy/Planning-AOR
FedEx ExpressCreative Production-AOR
Strategy/Planning-AOR
FedEx FreightCreative Production-AOR
Strategy/Planning-AOR
FedEx GroundCreative Production-AOR
Strategy/Planning-AOR
FedEx Home DeliveryCreative Production-AOR
Strategy/Planning-AOR
FedEx InternationalCreative Production-AOR
Strategy/Planning-AOR
FedEx Kinko'sCreative Production-AOR
Strategy/Planning-AOR
FedEx.comCreative Production-AOR
Strategy/Planning-AOR
Client Name: GE
Start Date: 1/1/1920
Brand(s)/Services Provided:
GE AppliancesCreative Production-AOR
Strategy/Planning-AOR
GE Corporate MarketingCreative Production-AOR
Strategy/Planning-AOR
GE MoneyCreative Production-AOR
Strategy/Planning-AOR
GE Olympics SponsorshipsCreative Production-AOR
Strategy/Planning-AOR
GE PlasticsCreative Production-AOR
Strategy/Planning-AOR
GE Real EstateCreative Production-AOR
Strategy/Planning-AOR
Client Name: Johnson & Johnson
Start Date: 7/18/2001
Brand(s)/Services Provided:
CordisCreative Production-AOR
Strategy/Planning-AOR
Cypher StentCreative Production-AOR
Strategy/Planning-AOR
LubridermCreative Production-AOR
Strategy/Planning-AOR
MonistatCreative Production-AOR
Strategy/Planning-AOR
MosaicsCreative Production-AOR
Strategy/Planning-AOR
RogaineCreative Production-AOR
Strategy/Planning-AOR
SplendaCreative Production-AOR
Strategy/Planning-AOR
StayfreeCreative Production-AOR
Strategy/Planning-AOR
Client Name: P&G/Gillette
Start Date: 1/1/1966
Brand(s)/Services Provided:
Blue 3Creative Production-AOR
Strategy/Planning-AOR
Daisy3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Fusion HydraGelCreative Production-AOR
Strategy/Planning-AOR
Fusion, M3Power, Mach 3, Mach 3 TurboCreative Production-AOR
Strategy/Planning-AOR
Gillette Anti-Perspirant & DeoderantCreative Production-AOR
Strategy/Planning-AOR
Gillette Body WashCreative Production-AOR
Strategy/Planning-AOR
Gillette Clinical Strength Anti-PerspirantCreative Production-AOR
Strategy/Planning-AOR
Gillette Hair CareCreative Production-AOR
Strategy/Planning-AOR
Mach3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
PrestobarbaCreative Production-AOR
Strategy/Planning-AOR
Pure Divine Body WashCreative Production-AOR
Strategy/Planning-AOR
Satin Care for WomenCreative Production-AOR
Strategy/Planning-AOR
Sensor3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Series Line Toiletries for MenCreative Production-AOR
Strategy/Planning-AOR
VenusCreative Production-AOR
Strategy/Planning-AOR
Venus BreezeCreative Production-AOR
Strategy/Planning-AOR
Venus Disposable MalibuCreative Production-AOR
Strategy/Planning-AOR
Venus DisposablesCreative Production-AOR
Strategy/Planning-AOR
Venus DivineCreative Production-AOR
Strategy/Planning-AOR
Venus VibranteCreative Production-AOR
Strategy/Planning-AOR
Client Name: Mars
Start Date: 2/23/1995
Brand(s)/Services Provided:
M&M'sCreative Production-AOR
Strategy/Planning-AOR
M&M's Ice CreamCreative Production-AOR
Strategy/Planning-AOR
Milky WayCreative Production-AOR
Strategy/Planning-AOR
Pet care: CesarCreative Production-AOR
Strategy/Planning-AOR
Pet care: ShebaCreative Production-AOR
Strategy/Planning-AOR
Pet care: WholemealsCreative Production-AOR
Strategy/Planning-AOR
Snickers MarathonCreative Production-AOR
Strategy/Planning-AOR
Client Name: PepsiCo
Start Date: 1/1/1960
Brand(s)/Services Provided:
AMPCreative Production-AOR
Strategy/Planning-AOR
AquafinaCreative Production-AOR
Strategy/Planning-AOR
Aquafina AliveCreative Production-AOR
Strategy/Planning-AOR
Aquafina FlavorSplashCreative Production-AOR
Strategy/Planning-AOR
Aquafina SparklingCreative Production-AOR
Strategy/Planning-AOR
Code RedCreative Production-AOR
Strategy/Planning-AOR
Diet Mountain DewCreative Production-AOR
Strategy/Planning-AOR
Diet Pepsi MaxCreative Production-AOR
Strategy/Planning-AOR
Ethos WaterCreative Production-AOR
Strategy/Planning-AOR
Mountain DewCreative Production-AOR
Strategy/Planning-AOR
PepsiCreative Production-AOR
Strategy/Planning-AOR
Sierra MistCreative Production-AOR
Strategy/Planning-AOR
Sierra Mist FreeCreative Production-AOR
Strategy/Planning-AOR
Wild Cherry PepsiCreative Production-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Discreationary Comments
BBDO does not disclose agency fees and billings. However, for additional financial information, please visit the Omnicom Group website at omnicomgroup.com.
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | housewares
Luxury & Imported products
Media | broadcasting
Media | publishing
Restaurants
Retail
Technology | consumer electronics
Telecommunications
Travel | automobile rental
Travel | hotels & resorts