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Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

Walrus

AGENCY CONTACT INFORMATION
WalrusPhone (646) .73-1.1700
18 East 17th StreetURL www.walrusnyc.com
4th FlContact Mallory Diamond
New York, NY 10003E-mail mallory@walrusnyc.com
AGENCY OWNERSHIP
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
AGENCY DESCRIPTION
Walrus is an independent, next-generation advertising and media agency with a mission to change the way the world feels about advertising by filling it with ideas that are smart, funny, and respectful of people's time and intelligence. The agency's ability to make ads that people notice and love has translated into exceptionally positive results for the likes of PayPal, Amazon, General Mills, Bloomberg, Staples, Rémy Cointreau, and HBO.

Marketers come to Walrus when they're tired of running the same old ads and generating very little interest from their audience. If you are looking for something that plays it safe and behaves like every other ad in your category, you're not ready for us. We do our best work when we collaborate with brave marketing teams who believe in the selling power of big ideas.

OUR SPECIALTY: Calculated misbehavior
Be smart about being bad. Being bad doesn't mean breaking any laws; it can be as simple as being honest or self-deprecating (most ads are neither). But the more deviant you are, the better it works.

Our ideas combine the things that brands need to make a sale—brand, customer and market insights—with the things audiences need to be willing to listen—humor, smarts, and self-awareness. Concepts are fully integrated by design to give them the best chance at success.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Walrus
18 East 17th Street, 4th Fl.,
New York, NY 10003
Phone: (646) 731-1700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
Discretionary Comments:
Walrus has a core team of 30 full-time employees. The agency has an extensive network of talented freelance creatives, strategists, account managers, and broadcast producers that we employ on more short-term project-based work.
BIOS
Frances L. Webster, Co-Founder, CEO
Frances is CEO of Walrus, an advertising and media agency she co-founded with Deacon Webster in 2005. Before Walrus, Frances was CMO at Mad Dogs & Englishmen and Director of Business Development at BSSP. A graduate of the University of the South (Sewanee), Frances sits on the Advisory Board for the Babson Center of Excellence at Sewanee and is a member of the 4A’s Eastern Region Board. As an active proponent of the industry, she has presented at Advertising Week, 4A's annual conference appeared on the Ad Age Ad Lib podcast, and has been featured in publications including Huffington Post, Adweek, Campaign US, Business Insider, The Drum, and Ad Age.
Deacon Webster, Co-Founder, Chief Creative Officer
Deacon co-founded Walrus in 2005 with his wife, Frances. Prior to Walrus, he was the Chief Creative Officer of Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter in 1995 and moved up the ranks to oversee creative at the San Francisco office, and then New York. He is extremely pale. His work is known for combining intelligence with humor and always respecting its audience, and has appeared in the One Show, D&AD, Cannes, The Art Directors Club, Communication Arts, the Clios and the Effies. He was an ADC Young Gun and graduated from the Newhouse School at Syracuse.
Paula Beer-Levine, Managing Director
Paula oversees the accounts department and sets the direction for client services, promoting collaboration across all departments to ensure each campaign is on-strategy and results-oriented. Prior to Walrus, she was a Partner and the Director of Account Management at Mad Dogs & Englishmen.
Val Hope Steyer, Head of Integrated Production
Valerie leads the production department at Walrus and oversees all creative services involved in campaign development. Prior to Walrus, she founded and ran her own integrated production company, Backbone Productions, where she worked with clients such as Nike, ESPN, Avon, L’Oreal, Sharp, New York Life, Coca Cola, and New York Cosmos. Previously, Valerie spent nine years at Mad Dogs & Englishmen, where she was a Partner and the Director of Production & Creative Services. She began her advertising career working with Dany Lennon at The Creative Register.
Ryan Gordon, Head of Media
Ryan leads media communications for Walrus ensuring collaboration with clients and internal teams to drive long-term brand growth. Prior to Walrus, Ryan was the EVP of performance for Assembly Media where he oversaw a $500M portfolio that included clients such as Cancer Treatment Centers of America, Elevate Financial, and Boehringer Ingelheim. During his 20- year career, Ryan has worked on David Yurman, Burberry, Reebok, CTCA, Revlon, Almay, Merck and Direct TV. He has won six DTC gold medals, Mosaic’s Campaign of the Year, and HSMAI Campaign of the Year and most recently Adweek’s Media All-Star 2020.

Clients & Brands


Agency Clients And Brands
Client Name: Northwest Arkansas Council
Start Date: 1/1/2019
Brand(s)/Services Provided:
Northwest Arkansas CouncilCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: Lowes Foods
Start Date: 1/1/2019
Brand(s)/Services Provided:
Lowes FoodsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Okta
Start Date: 1/1/2021
Brand(s)/Services Provided:
OktaMedia Buying-Project
Media Planning-Project
Client Name: Auth0
Start Date: 1/1/2021
Brand(s)/Services Provided:
Auth0Media Buying-Project
Media Planning-Project
Client Name: Rockbot
Start Date: 12/1/2021
Client Name: Fair Harbor
Start Date: 8/1/2021
Brand(s)/Services Provided:
Fair HarborCreative Production-Project
Strategy/Planning-Project
Client Name: Smith & Wollensky
Start Date: 1/1/2009
Brand(s)/Services Provided:
Smith & Wollensky, Quality Meats, Quality Eats, Quality Italian, Park AveCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Walton Family Foundation
Start Date: 5/1/2018
Brand(s)/Services Provided:
Oz TrailsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: EngageSmart
Start Date: 12/1/2021
Brand(s)/Services Provided:
InvoiceCloudCreative Production-Project
Other-Project
Client Name: Los Angeles Magazine
Start Date: 1/1/2019
Brand(s)/Services Provided:
Los Angeles MagazineCreative Production-Project

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
5
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
2
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast15%
Print5%
Out of Home30%
Digital (Internet, Mobile, SEM, Viral)50%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
15%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



10%Business-to-BusinessEnter optional description



5%DesignEnter optional description



10%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



25%Digital/Interactive | Mobile and WirelessEnter optional description



5%Digital/Interactive | Search Engine MarketingEnter optional description



10%Media BuyingEnter optional description



10%Media PlanningEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Financial services | banking
Financial services | credit cards
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Public Relations
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics