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Marcus Thomas LLC

Marcus Thomas LLCPhone (216) 292-4700
4781 Richmond RoadFax (216) 378-0396
Cleveland, OH 44128-5636URL
Contact Stephanie Sumner
Privately Held
We’re Marcus Thomas. We believe in the power of brands. We believe that brands have the power to have an influence in both their communities and the world at large. And, with that power and influence, we believe that brands also have a certain amount of responsibility to make a difference in people’s lives.

At Marcus Thomas, we have power, too. We’ve got brain power. Data power. Dev power. Comms power. Magical, borderline-creepy media power. The kind of power that can really go to your head. The kind of power that the advertising industry largely abuses. It’s probably why a lot of people ignore advertising, distrust it, or pay their hard-earned money to avoid it altogether.

Don’t we all have a responsibility to do better? Can’t we use our collective powers for good? If we can make sense of multi-touch attribution, can’t we also find a way to give kids more childhood? If we can use pixels to do geofenced dynamic retargeting, couldn’t we also help make yard work less of a chore? If we can have an influence on where and when people shop for food, couldn’t we also help deliver some joy in the process?

Marketing metrics are important, sure. But marketing metrics don’t make life better for our audience. So we have to think about the human metric, too. What did we do to create value for people? What good did we do for them?

From our very inception, it has been our mission to help our clients leverage the power, the influence and the responsibility of their brand to make a difference in people’s lives. That’s why we aren’t a jack of all trades as most full-service agencies are. Instead, we invested in building a collection of specialists who together maximize the experiences that people have with our clients’ brands. We call it the VALUE EXCHANGE. And we’d love to share it with you.


Asia (except China)
Central America
Eastern Europe
South America
South Pacific
Western Europe
Discretionary Comments:
We have offices in Buenos Aires and Santiago that service Latin America. Marcus Thomas is also a member of the MAGNET network with independently owned agencies throughout the world.
Marcus Thomas LLC
4781 Richmond Road,
Cleveland, OH 44128
Phone: (216) 292-4700
Marcus Thomas LLC
4781 Richmond Road,
Cleveland, OH 44128
Phone: (216) 292-4700


Office Employees201-500
Total US101-200
Total Worldwide201-500
Discretionary Comments:
Marcus Thomas employs more than 275 full time associates from16 states and 7 countries. 75 of us work out of our Latin American offices in Buenos Aires and Santiago.
Nancy Hill, Chief Executive Officer
Named one of Advertising Age’s 100 Most Influential Women in Advertising History, Nancy has made her mark on agencies like TBWA\Chiat\Day, Goldberg Moser O’Neill, Hill Holliday, BBDO and Lowe, the entire industry as president and CEO of the 4As and those preparing to enter the industry as a board member of the Miami Ad School. She has more awards than you can count and even has one given in her name to recognize women who give back to other women, as she has always done. Having been a longtime fan of Marcus Thomas for their talent, quality of work, and care for clients and employees, she joined the agency in 2022 to ignite and propel Marcus Thomas to be the top independent agency to work at and with.
Jamie Venorsky, Partner / Chief Creative Officer
With a steadfast desire to prove big ideas can’t be bound by geography or holding company, Jamie has been an integral part of shaping Marcus Thomas into an agency that turns ideas into integrated experiences that provide value for brands and their customers alike. His work has aired on the Super Bowl, brought a CEO to tears and has been so innovative that he was awarded a patent. Asking his team “what if” has led to them winning One Show Pencils, national Addys, the prestigious 4A’s O’Toole Award and numerous others. As much as he loves doing work worthy of recognition, the growth Marcus Thomas clients have enjoyed is his true measure of success. In honor of those who helped him find his path, Jamie always finds time to give to students and is one of the founders of the Marcus Thomas Legacy Education Fund.
Mark Bachmann, Partner/Chief Client Officer
With 11 brothers and sisters, Mark was determined to stand apart. After seven years with what is now VMLY&R, he did just that when he and a couple of partners bought a small agency of 20 people. Today that agency is almost 300 people across North and South America and is known as Marcus Thomas. A true coach by nature, Mark has led his team of account leaders to assist each client in standing apart in their own category, which has led to an enviable average client tenure of 13 years. Mark is a member of the 4A’s board of directors and is a passionate chairman of the board for the Boys & Girls Clubs of Greater Cleveland.
Raphael Rivilla, Partner / Chief Media Officer
Raf believes in taking informed risks, using data to drive action and delivering optimized cross-platform messaging in sync with the human journey. Having a media resume shaped in San Francisco and Atlanta with clients like SEGA games and Caesar’s properties, he brings over 20 years of experience in all things media and is known for being an emerging media fanatic. Under his leadership, Marcus Thomas has built an award-winning media department that has become the largest media buyer in Ohio. With its own real-time media trading desk, Marcus Thomas is one of only 2% of agencies that is Google AdWords Certified and is a Facebook preferred partner. No wonder Raf was recognized by Campaign U.S. as a 40 Over 40 honoree in 2020.
Phil Johnston, Partner/Strategic Services Group
Phil’s intense curiosity for understanding how things work led him to the world of strategy. Joining Marcus Thomas in 1995, he authored the agency’s model for doing business, which considers human journeys over customer journeys and something we call the Value Exchange. As a result, his impact can be felt across all of the agency’s clients and employees alike, and especially among his team of strategists and researchers. Phil teaches advertising at Kent State University and keeps a keen eye on history as its unfolding to identify the best opportunities for our clients.
Heidi Modarelli-Frank, APR /Partner/Chief Relationship Officer
As the agency’s 4th PR department hire in 1992, Heidi saw something special in Marcus Thomas. She took the helm of the group in 2015, overseeing its growth and diversification into a team of 27 who have won multiple silver and bronze Anvils, Reggie and Drum awards. A star in her own right, her “Sleep Naked” work for U.S. Cotton was featured in the latest edition of The Dynamics of Persuasion and she is President of the Cleveland chapter of the PRSA. Her care for the people of Marcus Thomas, in addition to her PR leadership, was recognized earlier this year when she was named Chief Relationship Officer and has resulted in the agency being an Ad Age Best Places to Work for the past four years.
Amber Zent, APR / Partner / SVP, Social Media
Known as an innovator in PR circles, Amber has constantly pushed the industry forward to build her clients’ reputations. Clients like Citi, Conagra, Jim Beam, U.S. Cotton and Nestlé have relied on her leadership using tools like social listening and influencer marketing far before others – and they’ve seen Amber’s efforts reflected in their bottom lines. A frequent speaker, industry thought leader and recipient of more than 50 awards, she became the youngest partner at Marcus Thomas in 2016 leading the social media practice. A proven champion for working mothers, Amber was invited to be an inaugural participant in the 4A’s Mothers@Agencies program.
Patricio Sapir, Partner / SVP, CRM and Marketing Automation
A developer at heart, Pato founded our Devs United group in 2016 to help brands create better connections with people through digital ecosystems. Now leading a team of over 50 people, he has guided the integration of hundreds of pieces of dynamic content for Disney Destinations, built trigger communication solutions based in micromoments for Fanatics and created a consumer marketing portal for book publishers to build their own campaigns. A recognized expert in his field, Pato was invited by Salesforce to be one of their premier Marketing Champions. He has also created the Devs United Academy to teach marketing students how to use Salesforce to build their careers.

Clients & Brands

Agency Clients And Brands
Client Name: Dexcom
Start Date: 4/1/2016
Brand(s)/Services Provided:
DexcomCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Client Name: The Ohio Lottery
Start Date: 1/1/2002
Brand(s)/Services Provided:
The Ohio LotteryCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Client Name: Stanley Black & Decker
Start Date: 1/1/2007
Brand(s)/Services Provided:
Troy-BiltCreative Production-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Client Name: Vitamix
Start Date: 1/1/2020
Brand(s)/Services Provided:
VitamixCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Client Name: Akron Children''s Hospital
Start Date: 1/1/2003
Client Name: Moen
Brand(s)/Services Provided:
MoenCreative Production-Project
Public Relations-Project
Client Name: KeyBank
Start Date: 1/1/2014
Brand(s)/Services Provided:
KeyBankCreative Production-Project
Media Buying-Project
Media Planning-Project
Public Relations-Project
Client Name: Sparc Group
Start Date: 3/1/2022
Brand(s)/Services Provided:
AeropostaleDirect Marketing/CRM-AOR
Forever 21Direct Marketing/CRM-AOR
Lucky BrandDirect Marketing/CRM-AOR
Client Name: Sherwin-Williams
Brand(s)/Services Provided:
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Client Name: TourismOhio
Start Date: 1/1/2015
Brand(s)/Services Provided:
TourismOhioCreative Production-AOR
Media Buying-AOR
Media Planning-AOR

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
Discreationary Comments
Available upon request
Total gross media placed by this office
$51 - 100 Million
Allocation percent of media placed by this office
National Broadcast20%
Local Broadcast13%
Out of Home7%
Digital (Internet, Mobile, SEM, Viral)53%
All Other4%

Specialized Services


Industry Experience

Apparel & Fashion | apparel
Automotive | aftermarket
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gambling | lotteries
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Technology | .com business
Technology | communications
Travel | tourism