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MRM Worldwide

AGENCY CONTACT INFORMATION
MRM WorldwidePhone (646) 865-6230
622 Third AvenueFax (646) 865-6264
New York, NY 10017-2798URL www.mrmworldwide.com
Contact Michael Miller
E-mail michael.l.miller@mrmworldwide.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
In today’s world, what brands claim they are is no longer important. What’s important is what consumers think a brand can do for them. It’s a world of value add, of utility creation and participation. It’s about relevance and authenticity, about listening and sharing. In this new world, brands are no longer monolithic entities sending out a message; they’re open assets residing on globally accessible platforms. Consumers actively invite brands into their world, share opinions about brands with their peers and then experience how those brands can enrich and add value to their lives.

Our mission is to build Customer Utility™—a measurement of content and context in the service of the brand --to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes, original content creation, digital strategy, cross-media analytics, search, technology strategy and Web-site design.

We are a global, digital and direct marketing agency with 62 offices in 40 countries and 2,300 employees. MRM Worldwide counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit www.mrmworldwide.com.


Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
U.S. OFFICES
MRM Worldwide
622 Third Ave,
New York, NY 10017
Phone: (646) 865-6230
MRM Gillespie
3450 Princeton Pike,
Lawrenceville, NJ 08648
Phone: (609) 450-1488
MRM Worldwide
600 Battery Street,
San Francisco, CA 94111
Phone: (415) 348-2200
MRM Worldwide
5700 Wilshire Blvd., Suite 450
Los Angeles, CA 90036
Phone: (323) 202-4800
MRM Worldwide
222 South Ninth Street, Suite 2955
Minneapolis, MN 55402
Phone: (612) 367-5136

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US500+
Total Worldwide500+
Discretionary Comments:
MRM Worldwide is a global, digital and direct marketing agency with 64 offices in 37 countries, and over 2,500 employees.
BIOS
Reuben Hendell, Chief Executive Officer
As chief executive, Reuben Hendell brings 20 years of management experience to MRM WORLDWIDE, a global integrated marketing agency focused on direct and interactive marketing services. Building off his deep knowledge and experience counseling some of the world’s top brands, Reuben leads a team dedicated to helping clients lead their market sectors in customer acquisition, customer relationships and marketing return on investment in the new customer controlled media world. He is focused on helping clients create and deploy high ROI customer experiences in the digital world.

In his role as CEO, Reuben directs a management team of innovators in the areas of digital and customer strategy, direct and interactive marketing, technology, analytics and creative campaign development. In addition, MRM has created a proprietary “in-network” low cost production capability leveraging lower cost, MRM resources in Argentina, Poland and Thailand.

With 67 offices in 35 countries, MRM WORLDWIDE has the depth and reach to help Global 500 clients succeed in virtually any market in the world. MRM Worldwide is fortunate to count amongst its largest clients Avis/Budget, Carrefour, Dell, Exxon Mobil, MasterCard, General Motors, Intel, Kohl’s, Michelin, Microsoft, UPS and the US Army.
Bill Kolb, President and Chief Operating Officer
As President and COO of MRM WORLDWIDE, Bill Kolb helps drive the vision and strategic direction for one of the world’s largest customer management agencies. A seasoned marketing executive and member of the McCann Worldgroup Board, Bill is responsible for leading the MRM WORLDWIDE team of customer relationship experts to deliver world-class strategic insight, creative concepts and flawless execution to some of the world’s premier brands. Before moving to MRM WORLDWIDE in August 2004, Bill had been President and COO of Momentum Worldwide, McCann’s event, retail, promotion and sponsorship marketing agency, since September 2002.

For 12 years prior to joining McCann, he held various leadership positions in the In-Store Marketing industry, managing both large and entrepreneurial retail marketing companies and working with multinationals such as Anheuser-Busch, Bacardi, Sainsbury, Pernot-Ricard, Intel, K-Mart and Coca-Cola. One such post was President of International Marketing Services of New York, where Mr. Kolb managed tactical deployment of global in-store marketing programs, strategic evaluations of retail presence and international retail strategy for multinational retailers and brand marketers.

A frequently published author and speaker, Mr. Kolb was a member of the editorial board of the book Marketing's Secret Weapon: Point of Purchase Advertising, released in March of 2001, and is currently working on his second book titled Global Trends for In-Store Marketing Leaders.
Ivan Salazaar, Chief Financial Officer
Ivan Salazar joined MRM Worldwide as Chief Financial Officer in January 2007.
I
van knows our business well and most recently was CFO at Wunderman New York, the customer relationship and digital marketing arm of Young & Rubicam Brands and earlier as Global Client Finance Director where he played a key role on worldwide client partner engagements. Ivan also worked on the advertising side of the business at Young & Rubicam where he joined the agency in 1999 and served as Regional CFO for Latin America and CFO of Y&R Advertising Miami.

His earlier experience includes CFO positions at both D’Arcy Masius Benton & Bowles Latin America and International Foreign Exchange Concepts, Inc. He began his career with Arthur Andersen LLP and is a Certified Public Accountant.
Oren Frank, Global Chief Creative Officer
Oren Frank joined MRM Worldwide in January 2008 as its first global chief creative officer from sister company McCann Digital in Tel Aviv. He helped establish the unit for McCann Erickson in Israel in 2005 and served as its chairman for nearly three years.

Now based at MRM’s headquarters in New York, Oren is responsible for shaping the creative product of the digital worldwide network whether the client’s need is for brand ideas, customer engagement, Web site design, search, or behavioral targeting.

He has spent the bulk of his career at McCann Worldgroup companies. In honor of his creative standard of excellence, the agency network honored Oren with the H.K McCann Award in 2004, and McCann Erickson twice named its Israel operation Best Creative Agency for EMEA (2001, 2003). Oren’s body of work has been recognized with numerous gold, silver and bronze awards in all major creative and effectiveness festivals, including Cannes.

During his career, Oren has worked on the following accounts: Honda, Volvo, Microsoft, Yoplait, Heineken, Amstel, Nescafe, Durex, Huggies, Dove, Axe, and McDonalds.
Vipin Mayar, EVP, Data, Analytics and Marketing Accountability
Vipin Mayar leads the Data and Analytics practice in North America and EMEA for MRM, and is also responsible for the Marketing Accountability practice for McCann WorldGroup. He is a recognized industry expert in CRM, database marketing and integrating research and analytics to drive world class marketing, revenue growth and customer delight. During the past 20 years he has been responsible for creating industry leading CRM programs and launching marketing mix models to optimize media buying.. He has been a service provider to AARP, Department of Defense and several Fortune 500 Companies that include Time Warner Cable, AT&T, Showtime, Microsoft, Intel, US Army, Pfizer, GM, BMS, Dell, Upjohn, Whirlpool, and PACCAR.

Vipin was recently at Bank of America, where he led a central research and analytics organization, $55 MM marketing program budget, 130-person team of marketing professionals and helped direct over a $1Billion of marketing investments. He was the process owner for the ‘Voice of the Customer’ and helped to transform the enterprise to become a fact driven, customer centric organization and led the marketing plans for the 2 million small business customer segment and the affluent segment.

Early in his career Vipin built the Database Marketing Capability at Draft Worldwide and was a senior management consultant in the telecommunications sector.
Vipin has been a keynote speaker at industry conferences including the American Management Association; Retail Financial Services Best Practices Conferences, and the Marketing Services institute. He is the current Special Projects Chair and Vice Chair for the DMA’s Financial Services Council identifying best practices and benchmarking.
Corey Mitchell, EVP, Managing Director
Corey Mitchell is expected to join MRM Worldwide in September 2008 as EVP, managing director of the New York flagship office from Omnicom Group’s TBWA\Chiat\Day where he was president of the New York agency, including the shop’s Tequila unit and TBWA Health.

His experience in leading digital and creative cultures is deep and complements the rapid growth of MRM’s New York office, which now has more than 300 staffers working on accounts that include, Intel, Verizon, MasterCard, ExxonMobil, Nikon and Kohl’s.

During his career, Corey has seen many “traditional” agencies try to adopt and adapt to emerging technologies and media channels that are changing not only the marketing and communications industries, but society itself. He believes MRM is not merely adapting, but on the forefront of all that this new world has to offer.

Corey moved to TBWA\Chiat\Day in New York in June 2006 as worldwide managing director on the Mars Inc., account from the network's Playa del Rey, Calif., flagship office where he spent six years.

In 2007, he was named president of TBWA New York, and during his first six months, the office won accounts including Cablevision, Hotels.com, Dial Brands, Soft Scrub, Renuzit, Combat and Visit Britain. The agency also joined the rosters of Schering Plough, J&J, and Pfizer in that time. The TBWA network is consistently ranked the most creatively awarded in the world by The Gunn Report and Creativity.

Mitchell’s advertising career began in 1987 at Young & Rubicam in Australia, where he was an account executive. Over the next 13 years, he held positions of increasing responsibility at Y&R offices throughout the Asia-Pacific region.
Michael Jacobs, EVP, Executive Creative Director
As ECD for MRM NY, Michael leads the creative effort on all accounts -- US Army, Intel, MasterCard, Kohl’s, Nikon, Exxon Mobil and Verizon -- managing an 78 person creative group. Over the past three years he has led the transformation of MRM New York from a direct marketing agency to one of the city's hottest and fastest growing digital shops.

Prior to joining MRM, Michael was founder and Managing Partner for Gravity Partners, a digital agency with offices in Boulder, Colorado and Boston. Before that, he was EVP/ECD for Digitas West in San Francisco, growing the office from an initial group of four individuals to over 200 in three and a half years through accounts such as Charles Schwab, Williams Sonoma, Sony, Amazon.com and DirecTV.

Over the course of nearly 20 years in the business, he has worked in nearly every major brand category for clients such as American Express, AT&T, General Motors, FEDEX, the Barbados Tourism Authority, Four Seasons Hotels, Starwood’s, Marquis Jets, New Balance, Converse, MTV and Merrill Lynch.

His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline, and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has won awards in nearly every media channel from broadcast and print to online. He holds a BA with honors from Bard College and an MS in Journalism from Boston University.

Clients & Brands


Agency Clients And Brands

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
1%Business-to-BusinessMRM WW has deep experience in the B-B space beyond winning b-b magazines agency of the year for 2004 and 2006 (ineligible for consecutive years) Some of our largest clients are global leaders in B-B marketing including: Avery Denison, Intel, Microsoft, Nortel, and Verizon.



1%Digital/Interactive | Blogging Discussion forums, community buildingMRMWW has built some of the leading community and self-service marketing platforms including notable sites as Priceless.com, Stunningnikon.com, and wheresyours.com. These community destinations have delivered to our clients deep.We have also partnered with Radian 6 for monitoring blog activity and notes left on message boards



1%Digital/Interactive | E-Commerce SolutionsEnter optional description



1%Digital/Interactive | Mobile and WirelessMRM delivers digital marketing across all devices, from mobile phones, pagers, pocket PCs, and PDAs to wireless computers. We have also formed a relationship with Ansible Mobile a dedicated mobile marketing agency and a leading mobile technology provider.



1%Digital/Interactive | Search Engine MarketingIt’s no secret that over 80% of all web usage starts with a search query. To intersect this massive audience MRM has established a Search Engine Optimization team. This group ensures that our client’s sites are within the top list of the relevant search queries. Our proprietary methodology has been delivered throughout the agency development process to ensure success. Additionally, we have partnered with Reprise Media, a recognized leader in the Search Engine Marketing business.



1%Digital/Interactive | Website development, hosting, monitoringMRM is ranked as one of the top 5 digital agencies in the world. Our expertise covers all aspects of digital communications and development including strategic planning, data and analytics, content creation & distribution, usability and interface design, and our technology team is thoroughly versed in the latest web development applications.



1%Direct MarketingMRM has a world-class Direct Marketing practice. Testament to that fact is our winning track record-over the past decade we’ve won more than 160 EFFIES. At the core of our winning approach are talented targeting and segmentation experts who mine for actionable and motivating consumer insights, which for the basis of our programs. We are experts in all facets of direct marketing including platform programs to drive traffic, lead generation, conversion, upsell and cross sell.



1%Health CareAs healthcare companies upped spending, MRM has captured a large share of the dollars with successful 1-to-1 consumer DTC and CRM. Using sophisticated segmentation, research and a deep understanding of marketing/legal complexities, we root our creative in online and offline strategies that maximize a key consumer insight, connecting with patients in a deeply meaningful manner. That drives the desired action, from branded requests to acquisition, through patient support, leads and compliance.



1%Marketing Data AnalyticsAs data drives performance, MRM has deep resources in the housing, management and leverage of customer data as a key enterprise asset. The foundation for every initiative with over 300 analytics professionals, all of our work is driven and governed by generating maximum marketing productivity, this includes Customer Database Creation and Management, Target Segmentation, Cross-Media Program Analytics and Dashboards and ROI/EVA Analysis.



1%Media BuyingOur team is highly experienced in developing strategies that support the full range of digital programs including awareness, acquisition and retention-based initiatives. Our process includes utilizing leading industry resources and applying rigorous data analysis and ongoing performance optimization. MRM works with many of our major clients including General Mills and National City to develop plans across a variety marketing channels.



1%Media PlanningMRM is focused on developing effective online marketing solutions that build profitable relationships with our client’s target audience. We negotiate placements across a number of media vehicles to deliver the right message, to the right customer, at the right time, via the most appropriate vehicles. The experienced team works diligently on behalf of our clients to deliver efficiency and effectiveness across a variety of online programs.



1%Multicultural | Hispanic/Latino AmericanMRMWW 2nd Generation is the only digital and direct offering that harnesses the market power of the most influential, fastest-growing sector of the Hispanic community: the second-generation (or U.S.-born) Hispanic. As featured recently in The Wall Street Journal, MRM recently executed a prominent research study in partnership with MSN Latino that confirmed the untapped power of the second-generation as the brand influencer within their multi-generational families.



1%New Product DevelopmentAt MRMWW we are masters in connecting brands and consumers, creating those relevant experiences and building brand engagements that result in both long-term brand equity and short-term profitability. We open up brands to engage with those who matter. Our team of strategists, analysts, and creative experts are challenged everyday to develop new products and services for our clients. These solutions vary in size and scale from digital destinations to widget and application design.



86%OtherMRMWW provides a broad spectrum of services across many industries the percentages are not accurate to our work experience in each category. Additionally, one area which has not been recognized is our experienced digital strategists, identify the right investments & channels to articulate a business strategy that addresses our clients’ key needs including Customer Experience Planning, development of Relationship Roadmaps and Demand Funnels, and establishing ROI/EVA metrics.



1%Recruitment AdvertisingAs the agency of record for the US ARMY MRMWW has successfully met the ARMY’s recruitment mission for 2007 during one of the most difficult recruitment environments in US history. Our deep measurement and analytics capabilities where a proven success to increasing lifts throughout the custom demand funnel. In addition through a powerful web strategy and creative articulation digital-driven leads are converting at 75% higher rate than other sources.




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gasoline/Petroleum
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Media | broadcasting
Non-profit, associations & public services
Real Estate | buildings & construction
Recreation & Sports | hobbies
Restaurants
Retail
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism