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R/GA

AGENCY CONTACT INFORMATION
R/GAPhone (917) 412-9716
450 West 33rd StreetFax (212) 946-4010
New York, NY 10001URL www.rga.com
Contact Dave Edwards
E-mail dave.edwards@rga.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting.

The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
China
Eastern Europe
South America
South Pacific
Western Europe
Discretionary Comments:
R/GA has global offices in London, Bucharest, Shanghai, Singapore, Sydney, Melbourne, Tokyo, Buenos Aires, and Sao Paulo.
U.S. OFFICES
R/GA
450 West 33rd Street,
New York, NY 10001
Phone: (917) 412-9716
R/GA Austin
405 N Lamar Blvd,
Austin, TX 78703
Phone: (512) 774-3600
R/GA Chicago
217 N Jefferson S,
Chicago, IL 60661
Phone: (312) 276-5300
R/GA Los Angeles
12777 W Jefferson Blvd,
Los Angeles, CA 90066
Phone: (310) 882-2680
R/GA Portland
420 NW 14th Ave,
Portland, OR 97209
Phone: (503) 734-2320
R/GA San Francisco
35 South Park,
San Francisco, CA 94107
Phone: (415) 624-2000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
BIOS
Bob Greenberg, Founder/Chairman
Barry Wacksman, Vice Chairman, EVP Chief Strategy Officer
Sean Lyons, Global CEO
Sean Lyons currently serves as R/GA’s Global Chief Executive Officer and has worked at R/GA for over 11 years over two separate tenures. Since his return to the company in 2015, Sean has overseen the growth of R/GA in the US, establishing strong leadership teams in Austin, Chicago, Los Angeles, New York, Portland and San Francisco and fostering strong bonds between the company’s US and regional offices. He has also worked to ensure that there is true integration across R/GA’s ventures, consulting, products and services, and marketing capabilities.

Prior to his return to R/GA, Sean was Global Chief Digital Officer and Managing Partner of Havas Worldwide. In that role he was the executive lead on all digital efforts across the global network while also co-managing the New York office, the network’s largest. He managed a group of fully integrated clients including IBM, Hershey’s, Dos Equis, and Liberty Mutual. Globally, he oversaw the development of the network’s digital strategy, experience design, social marketing, digital production, and technology teams.

Lyons first joined R/GA in 2005 as an Executive Technical Director and quickly rose to become a Managing Director leading the Nike account. During that time he oversaw one of the most awarded teams in the business, directing innovative projects across the Nike portfolio, including Nike Running, Nike Basketball, NIKEiD, and Nike+. In 2012 he was promoted to SVP, Operations & Business Planning and was responsible for reorienting R/GA’s organizational structure to make it more nimble, enabling the company to serve clients better and provide more diverse opportunities for its talent. He was also instrumental in establishing R/GA Buenos Aires, now a significant, award-winning, full-service agency in the LATAM region.

In 1999 Sean joined Oven Digital, a founding Silicon Alley agency that, like R/GA, attracted an eclectic staff that spanned technology and creativity. At Oven, Sean was the Head of Rich Media and managed a large team of animators and developers. He developed one of the very first dynamic e-commerce sites built with Flash for Tiffany & Co. The award-winning site helped prove luxury brands could beautifully and effectively sell their products on the web. It also showed how Flash could be used for more than enabling sophisticated web design and could be used for enterprise level e-commerce

In 2001 Sean literally wrote the book on Flash with Flash Architecture and Integration. The book, written before XD was an established discipline, was created to help designers and developers create platforms on Flash.

Sean was born and raised in the suburbs of New York where he studied fine arts (drawing, painting, and sculpture) from the age of ten. He attended Carnegie Mellon University and graduated in 1998 with a BFA in Painting and Electronic Media. His first job out of college was as a gallery assistant at David Zwirner’s SoHo gallery where he once had to run down a thief who had stolen a valuable piece of sculpture.
Stephen Plumlee, EVP, Chief Operating Officer

Clients & Brands


Agency Clients And Brands
Client Name: Nike
Brand(s)/Services Provided:
Multiple brandsDigital/Interactive-AOR
Client Name: Verizon
Brand(s)/Services Provided:
Multiple brandsDigital/Interactive-AOR
Client Name: Google
Client Name: AdCouncil
Brand(s)/Services Provided:
Multiple brandsDigital/Interactive-AOR
Client Name: Samsung

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA
Allocation percent of media placed by this office
Digital (Internet, Mobile, SEM, Viral)100%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
15%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



15%DesignEnter optional description



5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



10%Digital/Interactive | E-Commerce SolutionsEnter optional description



10%Digital/Interactive | Mobile and WirelessEnter optional description



10%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Marketing Data AnalyticsEnter optional description



5%Media PlanningEnter optional description



15%New Product DevelopmentEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gambling | casinos
Healthcare | direct to consumer (DTC)
Healthcare | managed care
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism