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Launch

AGENCY CONTACT INFORMATION
LaunchPhone (972) .81-8.4100
4100 Midway RoadFax (972) .81-8.4101
Suite 2110URL www.launchagency.com
Carrollton, TX 75007-1961Contact Michael Boone
E-mail mboone@launchagency.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
LAUNCH IS AN INDEPENDENT, FULL-SERVICE AGENCY WITH 25 YEARS' EXPERIENCE SUCCESSFULLY LAUNCHING FAST-GROWTH BRANDS AND RELAUNCHING MATURE BRANDS. THE SECRET TO OUR SUCCESS? A SEASONED PROFESSIONAL BLEND OF INSIGHT, INSTINCT, INGENIOUS USE OF CREATIVITY AND COLLABORATIVE CLIENT RELATIONSHIPS.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Launch
4100 Midway Rd., Suite 2110
Carrollton, TX 75007
Phone: (972) 818-4100

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
Diane Seimetz, Principal, Insights
A writer by trade, Diane ‘launched’ Launch from inside Temerlin McClain where she was a Creative Director/Writer for nine years. 
Among Launch’s client roster, Diane serves as strategic planner and writer for The Star-Telegram, Match.com, eatZi’s Market and Bakery, Rent-A-Center, Pizza Inn, Park Place Dealerships and GroceryWorks.com, among others. During the “T:M years,” she worked on efforts for such national clients as American Airlines (and AA.com), JCPenney, Bank of America, Blue Cross Blue Shield and Subaru of America. Diane helped launch the Paris Hotel and re-launch Bally’s Las Vegas. Prior to Temerlin McClain, Diane served an eight-year tenure at DDB Needham/TracyLocke as Creative Director. Her clients included snack king Frito-Lay, Phillips Petroleum, FootAction USA, Tabasco Pepper Sauce, The Dallas Morning News, Borden Dairies and Haggar Apparel, for whom she garnered awards from the One Show, international festivals, and national ADDY and Effie competitions.
Diane’s perspectives on online marketing and marketing to women have appeared in such national publications as The New York Times and The Washington Times, and she’s been featured on national and local radio programs on the same topics.
In addition to slaving over a hot keyboard, Diane has four kids, a trio of miniature dachshunds, two cats, and very few naturally-colored hairs.
Michael Boone, Principal, Account Director
Michael was a founding member of Launch in 2000.

Michael cut his teeth at TracyLocke, Dallas, as an assistant media planner on the Taco Bell account. In 1985 Michael moved to The Bloom Agency (now Publicis) and began his career in account service.  He later moved to Puskar Gibbon Chapin, and in 1992 Michael joined The Maxfield Group where he was later promoted to Vice President, Management Supervisor.

Over the years Michael has gained valuable experience in the CPG; retail; QSR, fast casual and upscale restaurants; telecommunications: and gaming industries. His account responsibilities have included Campbell Taggart (a division of Anheuser Busch), Sara Lee Food Company, Church’s Chicken, Furr’s Supermarkets and Taco Bell.

Michael is a proud ring-bearing Aggie with a B.A. in Marketing from Texas A&M. He and his wife, Debbie, have three children and live in Dallas.
David Wilgus, Principal, Creative Director
Prior to “launching” Launch in 2000, partner David was on his second tour of duty at Dallas-based Temerlin McClain (the first was between 1981 and 1989) working on brand efforts for such clients as American Airlines, the Paris Hotel Las Vegas, Bank of America, Pace Picante Sauce and Subaru.

Before rejoining T:M, he served as Creative Director at DDB Needham/TracyLocke. It was here he met up with partner Diane Seimetz, and was responsible for creative duties on such clients as Frito-Lay, Ben Hogan Golf, The Dallas Morning News, Borden Dairies, FootAction USA and BlueCross BlueShield of Texas.

David has won many national creative awards including The Clio, New York Art Directors Show, International Festivals, ADDY, EFFIE competitions, and most recently Best Creative Director from the Dallas Advertising League.

Part of a rare breed known as a Dallas native, Dave is married to another Dallas native, lives in the Park Cities has four children and a Corgi named Radar.

Clients & Brands


Agency Clients And Brands
Client Name: Baylor Scott & White Health
Start Date: 3/3/2014
Client Name: Park Place Dealerships
Start Date: 1/1/2003
Discretionary Comments : Luxury automobile dealership group in Dallas-Ft. Worth. parkplacetexas.com
Client Name: Interstate All Battery Centers
Start Date: 6/16/2015
Client Name: Borden Dairy Company
Start Date: 3/1/2010
Brand(s)/Services Provided:
Promised Land Dairy
Client Name: Town Of Addison
Start Date: 8/1/2015
Client Name: Children''s Health
Start Date: 12/10/2011
Client Name: Dallas Winds
Start Date: 4/1/2011
Client Name: Collin County Advocacy Center
Start Date: 1/20/2010
Client Name: PowerCenter by Interstate Batteries
Start Date: 4/1/2015

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
5
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
25%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



5%Business-to-BusinessEnter optional description



5%DesignEnter optional description



10%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



5%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



10%Digital/Interactive | Search Engine MarketingEnter optional description



5%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Health CareEnter optional description



5%Media BuyingEnter optional description



5%Media PlanningEnter optional description



5%New Product DevelopmentEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | aftermarket
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gambling | casinos
Gasoline/Petroleum
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Luxury & Imported products
Non-profit, associations & public services
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | consumer electronics
Telecommunications
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism