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BBDO Worldwide, Inc.

AGENCY CONTACT INFORMATION
BBDO Worldwide, Inc.Phone (212) 459-5000
1285 Avenue of the AmericasFax (212) 459-6645
New York, NY 10019-6028URL www.bbdo.com
Contact Mark Goldstein
E-mail mark.goldstein@bbdo.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We believe two things separate us from others. The first is our focus on creating the world’s most compelling commercial content—and that means work that changes behavior. Everybody talks about doing great work; our standing as Cannes Network of The Year for the last two years, and winning the Gunn Report in 6 of its 10 years is proof that we’re serious.


We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important.


Which is why this answer is only 96 words instead of the 250 you gave us.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
U.S. OFFICES
BBDO New York
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 459-5000
Atmosphere Proximity
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 827-2500
BBDO Atlanta
3500 Lenox Road, Suite 1900,
Atlanta, GA 30326
Phone: (404) 231-1700
BBDO Minneapolis
150 S. 5th Street, Suite 3500,
Minneapolis, MN 55402
Phone: (612) 338-8401
BBDO West, San Francisco
555 Market Street, 17th Floor,
San Francisco, CA 94105
Phone: (415) 808-6200
Engergy BBDO
410 N. Michigan Avenue,
Chicago, IL 60611
Phone: (312) 337-7860
Organic, Inc.
555 Market Street, 4th Floor,
San Francisco, CA 94105
Phone: (415) 581-5300

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
Discretionary Comments:
BBDO Worldwide employs over 16,000 people in over 287 offices in 79 countries.
BIOS
Andrew Robertson,
Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. BBDO Worldwide adds value to it’s clients’ brands and businesses through it’s focus on “The Work, The Work. The Work.” It is the current Network of the Year for The Gunn Report, The Big Won Report, and at the Cannes International Advertising Festival, and has been honored as Global Agency of the Year in Advertising Age, AdWeek and Campaign since 2004. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he ultimately served as Chief Executive. In 2001, he moved to BBDO North America to serve as President and CEO. He began his advertising career at Ogilvy & Mather as a Media Planner. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. In 1989, he joined J. Walter Thompson as a member of the Management Group and began to head the largest of their five business groups. In November 1990, Andrew was appointed Chief Executive of WCRS. Andrew has his degree in Economics from London University. He currently serves on the Boards of The Advertising Council, the American Association of Advertising Agencies, Autism Speaks, The Special Olympics and the Center on Media and Child Health.
James Cannon,
James “Jim” Cannon is Vice Chairman, Chief Financial Officer and a member of the Board of Directors of BBDO Worldwide. In these capacities, he oversees the financial management of BBDO operations in 77 countries. Jim joined BBDO in 1967, was promoted to Chief Financial Officer of the agency in 1984, and was elected to its Board of Directors one year later. An integral member of the team that formed Omnicom via a unique three-agency merger of BBDO, DDB and Needham Harper & Steers, Jim became Comptroller of the new group (NYSE: OMC) and a member of its Board of Directors in 1986, a position he held through 2002. In 1987, he was appointed Director of Financial Operations of the Omnicom Group, serving in this capacity until early 1989 when he rejoined BBDO Worldwide as Executive Vice President and Chief Financial Officer. Jim was promoted to Vice Chairman of the agency in 1990.

Clients & Brands


Agency Clients And Brands
Client Name: P&G/Gillette
Start Date: 1/1/1966
Brand(s)/Services Provided:
Blue 3Creative Production-AOR
Strategy/Planning-AOR
Daisy3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Fusion HydraGelCreative Production-AOR
Strategy/Planning-AOR
Fusion, M3Power, Mach 3, Mach 3 TurboCreative Production-AOR
Strategy/Planning-AOR
Gillette Anti-Perspirant & DeoderantCreative Production-AOR
Strategy/Planning-AOR
Gillette Body WashCreative Production-AOR
Strategy/Planning-AOR
Gillette Clinical Strength Anti-PerspirantCreative Production-AOR
Strategy/Planning-AOR
Gillette Hair CareCreative Production-AOR
Strategy/Planning-AOR
Mach3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
PrestobarbaCreative Production-AOR
Strategy/Planning-AOR
Pure Divine Body WashCreative Production-AOR
Strategy/Planning-AOR
Satin Care for WomenCreative Production-AOR
Strategy/Planning-AOR
Sensor3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Series Line Toiletries for MenCreative Production-AOR
Strategy/Planning-AOR
VenusCreative Production-AOR
Strategy/Planning-AOR
Venus BreezeCreative Production-AOR
Strategy/Planning-AOR
Venus Disposable MalibuCreative Production-AOR
Strategy/Planning-AOR
Venus DisposablesCreative Production-AOR
Strategy/Planning-AOR
Venus DivineCreative Production-AOR
Strategy/Planning-AOR
Venus VibranteCreative Production-AOR
Strategy/Planning-AOR
Client Name: Johnson & Johnson
Start Date: 7/18/2001
Brand(s)/Services Provided:
CordisCreative Production-AOR
Strategy/Planning-AOR
Cypher StentCreative Production-AOR
Strategy/Planning-AOR
LubridermCreative Production-AOR
Strategy/Planning-AOR
MonistatCreative Production-AOR
Strategy/Planning-AOR
MosaicsCreative Production-AOR
Strategy/Planning-AOR
RogaineCreative Production-AOR
Strategy/Planning-AOR
SplendaCreative Production-AOR
Strategy/Planning-AOR
StayfreeCreative Production-AOR
Strategy/Planning-AOR
Client Name: Mars
Start Date: 2/23/1995
Brand(s)/Services Provided:
M&M'sCreative Production-AOR
Strategy/Planning-AOR
M&M's Ice CreamCreative Production-AOR
Strategy/Planning-AOR
Milky WayCreative Production-AOR
Strategy/Planning-AOR
Pet care: CesarCreative Production-AOR
Strategy/Planning-AOR
Pet care: ShebaCreative Production-AOR
Strategy/Planning-AOR
Pet care: WholemealsCreative Production-AOR
Strategy/Planning-AOR
Snickers MarathonCreative Production-AOR
Strategy/Planning-AOR
Client Name: Wrigley
Start Date: 1/1/1933
Brand(s)/Services Provided:
5Creative Production-AOR
Strategy/Planning-AOR
AltoidsCreative Production-AOR
Strategy/Planning-AOR
DoublemintCreative Production-AOR
Strategy/Planning-AOR
Doublemint Twins MintsCreative Production-AOR
Strategy/Planning-AOR
EclipseCreative Production-AOR
Strategy/Planning-AOR
ExtraCreative Production-AOR
Strategy/Planning-AOR
FreedentCreative Production-AOR
Strategy/Planning-AOR
OrbitCreative Production-AOR
Strategy/Planning-AOR
Orbit WhiteCreative Production-AOR
Strategy/Planning-AOR
WinterfreshCreative Production-AOR
Strategy/Planning-AOR
Wrigley's SpearmintCreative Production-AOR
Strategy/Planning-AOR
Client Name: HP
Start Date: 4/18/2008
Brand(s)/Services Provided:
Imaging and Printing GroupCreative Production-AOR
Strategy/Planning-AOR
Client Name: Mercedes-Benz
Start Date: 1/1/1980
Brand(s)/Services Provided:
Mercedes-Benz A ClassCreative Production-AOR
Strategy/Planning-AOR
Mercedes-Benz B ClassCreative Production-AOR
Strategy/Planning-AOR
Mercedes-Benz C ClassCreative Production-AOR
Strategy/Planning-AOR
Mercedes-Benz TrucksCreative Production-AOR
Strategy/Planning-AOR
smart CarCreative Production-AOR
Strategy/Planning-AOR
Client Name: FedEx
Start Date: 7/25/1989
Brand(s)/Services Provided:
FedEx CorporateCreative Production-AOR
Strategy/Planning-AOR
FedEx ExpressCreative Production-AOR
Strategy/Planning-AOR
FedEx FreightCreative Production-AOR
Strategy/Planning-AOR
FedEx GroundCreative Production-AOR
Strategy/Planning-AOR
FedEx Home DeliveryCreative Production-AOR
Strategy/Planning-AOR
FedEx InternationalCreative Production-AOR
Strategy/Planning-AOR
FedEx Kinko'sCreative Production-AOR
Strategy/Planning-AOR
FedEx.comCreative Production-AOR
Strategy/Planning-AOR
Client Name: GE
Start Date: 1/1/1920
Brand(s)/Services Provided:
GE AppliancesCreative Production-AOR
Strategy/Planning-AOR
GE Corporate MarketingCreative Production-AOR
Strategy/Planning-AOR
GE MoneyCreative Production-AOR
Strategy/Planning-AOR
GE Olympics SponsorshipsCreative Production-AOR
Strategy/Planning-AOR
GE PlasticsCreative Production-AOR
Strategy/Planning-AOR
GE Real EstateCreative Production-AOR
Strategy/Planning-AOR
Client Name: Bayer
Start Date: 1/1/1994
Brand(s)/Services Provided:
ActronCreative Production-AOR
Strategy/Planning-AOR
AleveCreative Production-AOR
Strategy/Planning-AOR
Alka-SeltzerCreative Production-AOR
Strategy/Planning-AOR
BactineCreative Production-AOR
Strategy/Planning-AOR
BayerCreative Production-AOR
Strategy/Planning-AOR
Morning ReliefCreative Production-AOR
Strategy/Planning-AOR
NeosynephrineCreative Production-AOR
Strategy/Planning-AOR
Phillips Milk of MagnesiaCreative Production-AOR
Strategy/Planning-AOR
StridexCreative Production-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Discreationary Comments
BBDO does not disclose agency fees and billings. However, for additional financial information, please visit the Omnicom Group website at omnicomgroup.com.
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Luxury & Imported products
Media | broadcasting
Media | publishing
Non-profit, associations & public services
Restaurants
Retail
Technology | consumer electronics
Telecommunications
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism