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Anson-Stoner Inc.

AGENCY CONTACT INFORMATION
Anson-Stoner Inc.Phone (407) 629-9484
111 East Fairbanks AvenueFax (407) 629-9480
Winter Park, FL 32789-4398URL www.anson-stoner.com
Contact Andrew Anson
E-mail andy@anson-stoner.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Be Creative. Be Passionate. Be Original.
We were founded in 1983, inspired by the philosophy that okay work won’t work. We’re perfectionists. And if you ask us, a business is like an individual – each one has different needs and unique goals. One thing that does remain consistent is how we approach each task at hand. Which brings us to our five core values.

Creativity.
Each department dreams up new, creative ways to break through the noise. Ideas get tossed around within departments and outside departments. Why? Because originality can come from anywhere.

Responsibility.
Every idea we have is backed by strategy. We’re responsible for each client’s success as well as our own success. So, with that said, advertising shouldn’t just be an art – it should be a solution that leads to the growth of every client we work with.

Passion.
We love insightful debate, constructive criticism, dialogue, even nonviolent squabbles. In fact, we encourage it, as long as it’s in the name of doing good work. After all, passion is the catalyst for such enthusiastic discussions. And we like that.

Success.
We love it when our clients triumph over their competition. We have a fire-in-the-belly entrepreneurial drive, so, when it’s time to execute a big idea, we go at it whole-heartedly.

Fun.
A fun workplace makes people happy. When people are happy, neurons start firing and great ideas are born – ideas that, ultimately, get praised. And getting praise is decidedly fun. And so the cycle starts over.


Offices


GLOBAL SERVICE REGIONS
Canada
Caribbean
Central America
Western Europe
U.S. OFFICES
Anson-Stoner
111 East Fairbanks Avenue,
Winter Park, FL 32789
Phone: (407) 629-9484

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
Andrew Anson, President
Andrew has more than 15 years of experience as a marketer. He provides strategic direction and business development for Anson-Stoner. Andrew’s innate business sense and analytical abilities have led to the development of highly successful campaigns for clients in many different industries. He encourages out-of-the-box thinking and input from all disciplines, which leads to many previously untapped and unconsidered communication and marketing solutions. Andrew strives to maintain an agency that yields unprecedented results for its clients. Under his leadership, Anson-Stoner has developed and executed award-winning campaigns for a variety of clients, including Planet Fitness, the Florida Department of Health, Sun Sports, FSN Florida, Subway Restaurants and Huckins Yacht Corporation. He is an honors graduate of the University of Central Florida.
Jessica Roberts, Executive Vice President
Jessica has been at the helm of the media department since the agency was founded in 1983. She has been responsible for planning, buying and overseeing all media placement for the Florida Department of Health, Subway Restaurants, Rec Warehouse, Kennedy Space Center Visitor Complex and other clients who place a premium on planning and cost efficiency. Jessica’s extensive experience in media buying and planning includes work with such clients as Universal Studios, Hilton Hotels, Pizza Hut, Florida Tomato Commission and the State of Florida. In her outstanding career, Jessica has analyzed every type of media in local, regional, and national marketplaces and she has more than 30 years of experience in media planning for branding, retail, destination and attractions.
Tom Macaluso, Senior Vice President, Creative Director
Tom is a creative professional who believes in results. His career is a testament to that attitude. After beginning his career at Anson-Stoner, Tom advanced to key creative positions at a formidable national agency, where he was instrumental in the development of successful programs for clients in tourism, manufacturing and many other industries. From there, Tom moved on to Disney’s Yellow Shoes Creative Group, where he developed three of the company’s most successful campaigns: Tower of Terror, Cirque du Soleil, and Disney’s Annual Pass. A local, regional and national award-winner, Tom rejoined the agency as Creative Director in 2007. Since his return he has been responsible for successful campaigns for clients such as Planet Fitness, Kennedy Space Center, Centro Properties Group, and Pointe Orlando.
Karen Madanick, Vice President Media Director
Karen has over 20 years’ experience in planning and buying all types of media, spanning work for clients such as Kennedy Space Center Visitor Complex, Pizza Hut, Universal Studios, Planet Fitness, Florida Department of Health, Brixmor Properties and Florida Virtual School.

Karen is responsible for planning, buying and overseeing media placements that epitomize Anson-Stoner’s standards for effectiveness and cost-efficiency. She is an expert in the new digital wave of media buying and remains ahead of, not just on top of, the latest research techniques, trends and opportunities available to our clients.
Jeannie Clary, Public Relations Manager
Jeannie believes public relations should be strategic, compelling, and above all, genuine. Bringing that ethic to Anson-Stoner, she develops public relations programs to provide clients with truly engaging and integrated marketing campaigns. Jeannie has provided strategic media relations, community relations and social media programs to a broad scope of public and private companies, including American Airlines, Aon eSolutions, CoolSculpting, eBay, ExxonMobil, Florida Virtual School, Invisalign, Hershey’s, Kforce, Kinko’s and Open Table. In addition to agency experience, Jeannie directed all U.S. public relations efforts for a global Fortune 1000 company. She has garnered top-tier results across industries, including technology, lifestyle, education, insurance, healthcare, finance, aviation and energy. Jeannie holds a bachelor’s degree in public relations from the University of Florida.

Clients & Brands


Agency Clients And Brands
Client Name: Subway
Start Date: 1/1/2001
Brand(s)/Services Provided:
SubwayCreative Production-Other
Digital/Interactive-Other
Direct Marketing/CRM-Other
Media Buying-Other
Media Planning-Other
Sales Promotion-Other
Strategy/Planning-Other
Client Name: Planet Fitness
Start Date: 6/1/2008
Brand(s)/Services Provided:
Planet Fitness Creative Production-Other
Digital/Interactive-Other
Direct Marketing/CRM-Other
Media Buying-Other
Media Planning-Other
Sales Promotion-Other
Strategy/Planning-Other
Client Name: Florida Department of Health
Start Date: 1/1/2001
Brand(s)/Services Provided:
Florida Department of HealthCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: Fields Auto Group
Start Date: 1/1/2014
Brand(s)/Services Provided:
Fields Auto GroupCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Florida Virtual School
Start Date: 6/1/2012
Brand(s)/Services Provided:
Florida Virtual SchoolCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Huckins Yacht Corporation
Start Date: 1/1/2005
Brand(s)/Services Provided:
Huckins Yacht CorporationCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Brixmor Property Group
Start Date: 1/1/2000
Brand(s)/Services Provided:
Brixmor Property GroupCreative Production-Other
Digital/Interactive-Other
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Seacoast Bank
Start Date: 10/1/2014
Brand(s)/Services Provided:
Seacoast BankCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: Orlando Economic Development Commission
Start Date: 5/1/2013
Brand(s)/Services Provided:
Orlando Economic DevelopmentCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: Dollar Financial Group
Brand(s)/Services Provided:
Dollar Financial GroupCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
2
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
5
MEDIA
Allocation percent of media placed by this office
Local Broadcast40%
Print10%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)30%
All Other10%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
18%Advertising - General Market/ TraditionalEnter optional description



8%Brand ConsultingEnter optional description



8%DesignEnter optional description



5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



4%Digital/Interactive | Mobile and WirelessEnter optional description



8%Digital/Interactive | Search Engine MarketingEnter optional description



7%Digital/Interactive | Website development, hosting, monitoringEnter optional description



2%Direct MarketingEnter optional description



4%Marketing Data AnalyticsEnter optional description



18%Media BuyingEnter optional description



8%Media PlanningEnter optional description



2%New Product DevelopmentEnter optional description



5%Public RelationsEnter optional description



3%Sales PromotionEnter optional description




Industry Experience

INDUSTRIES
Aerospace
Agriculture
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Automotive | aftermarket
Automotive | vehicles
Consumer Services
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Government | economic development
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | other
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | computer hardware & software
Travel | hotels & resorts
Travel | tourism