Search Criteria

Last Modified: 1/12/2021

Saatchi & Saatchi

AGENCY CONTACT INFORMATION
Saatchi & Saatchi	Phone (212) 463-2000
1675 Broadway	Fax (212) 463-9855
15th Floor	URL www.saatchiny.com
New York, NY 10019	Contact Christine Prins
	E-mail christine.prins@saatchiny.com

AGENCY OWNERSHIP

Holding Company

Minority Owned

»Other

(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)

AGENCY DESCRIPTION

At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers.

We have rich history and successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth.

We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values.

We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.

Offices

GLOBAL SERVICE REGIONS

Asia (except China)

Australia

Canada

Caribbean

Central America

China

Eastern Europe

Mexico

South America

South Pacific

Western Europe

U.S. OFFICES

Saatchi & Saatchi

1675 Broadway, 15th Floor

New York, NY 10019

Phone: (212) 463-2000

Saatchi & Saatchi

3501 Sepulveda Boulevard,

Torrence, CA 90505

Phone: (310) 214-6000

Team One

1960 East Grand Avenue,

El Segundo, CA 90245

Phone: (310) 615-2000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	201-500
Total US	500+
Total Worldwide	500+

BIOS

Andrea Diquez, CEO

A passionate, innovative thinker with significant global leadership experience, Andrea Diquez was recently appointed CEO of Saatchi & Saatchi New York, after most recently serving as President. In this new role, she will continue her leadership on P&G, one of the agency’s most important clients.

Prior to her role in New York, Andrea served as CEO of Saatchi & Saatchi Mexico, where in just two years she successfully doubled the agency's business and led them to win 3 Cannes Lions and 3 Effies.

Ms. Diquez began her career at Conill, Saatchi & Saatchi’s Hispanic arm in the US, where she worked on major brands, including Reynolds Metal Corporation, Tylenol, Prudential, Church’s Chicken, Sunny D, Gain, Olay, Tide, Pampers and Toyota.

Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh.

Daniel Lobaton, Chief Creative Officer

Daniel Lobatón was recently named Chief Creative Officer at Saatchi & Saatchi NY after serving three years as Executive Creative Director at the agency overseeing work on Tide.

Originally from Peru, Daniel has been recognized in “Adweek Top 100 Creative List” as well as “AdAge Creative’s You Need to Know” mainly for his role as Creative Director on “It’s a Tide Ad”, the iconic P&G Super Bowl takeover that has been recognized with a Film Grand Prix and Titanium Cannes Lions, as well as a Grand Effie and Creative Effectiveness Lion.

Daniel has also worked on various follow up Tide campaigns including #LaundryNight, a branded content collaboration between the NFL and NBC Universal, which Adweek included in its list of “Top Brand Stunts and Innovations of 2019” as well as this year’s latest Super Bowl effort for the brand.

In the past, Daniel has been a part of Ad Age A-List Agencies in across the US.

At Austin-based multicultural shop Latinworks he was Creative Director for clients such as AB Inbev, Chevrolet, Mars Chocolate and Major League Baseball.

Daniel then joined VML Kansas City as the agency transitioned from digital shop to agency of record for Wendy’s, and was named Creative Director for integrated projects across all media for the fast food brand.

Early in his career, Daniel worked at Y&R at both the Lima and Paris offices where he worked on a variety of clients including Toyota and Colgate-Palmolive.

Elaine Barker, MD, Operations

Christine Prins, Chief Marketing Officer

Christine Prins joined Saatchi NY in October 2014 from kbs+, where she was most recently Chief Growth Officer. Throughout her six-years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services startup where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in Manhattan with her husband.

Clients & Brands

Agency Clients And Brands

Client Name:

Procter & Gamble

Start Date:

1/1/1921

Brand(s)/Services Provided:

Always, Bounty, Charmin, Head & Shoulders, Luvs, Olay, Oral B, Pampers, Tide

Creative Production-AOR
Digital/Interactive-AOR
Other-AOR
Strategy/Planning-AOR

Client Name:	USAA
Start Date:	1/1/2016

Client Name:

Sun Communities

Start Date:

5/15/2020

Brand(s)/Services Provided:

Abreva, Volteren, Innovation

Creative Production-AOR
Strategy/Planning-AOR

Client Name:

Island Hotel Company

Start Date:

1/1/2018

Brand(s)/Services Provided:

Atlantis, The Cove

Creative Production-AOR
Digital/Interactive-AOR

Client Name:	American Student Assistance
Start Date:	1/1/2018

Client Name:	WNBA
Start Date:	11/15/2020

Client Name:

The Bouqs Co

Start Date:

9/1/2020

Brand(s)/Services Provided:

Walmart

Creative Production-AOR
Digital/Interactive-AOR
Other-Project
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:	Women in Film
Start Date:	1/1/2019

Client Name:	National Down Syndrome Society
Start Date:	1/1/2017

Client Name:	Invisalign
Start Date:	10/15/2019

Billings & Revenue

BILLING/ REVENUE RANGES

Discreationary Comments

As a wholly owned subsidiary of Publicis Groupe S.A., we are prohibited to disclose our individual financial performance due to Sarbanes-Oxley regulations.

MEDIA

Allocation percent of media placed by this office
National Broadcast	30%
Print	20%
Digital (Internet, Mobile, SEM, Viral)	30%
All Other	20%

Specialized Services

SERVICE OFFERINGS
Revenue	Specialty	Description
30%	Advertising - General Market/ Traditional	Enter optional description

10%	Design	Enter optional description

10%	Digital/Interactive \| Blogging Discussion forums, community building	Enter optional description

10%	Digital/Interactive \| Mobile and Wireless	Enter optional description

5%	Digital/Interactive \| Website development, hosting, monitoring	Enter optional description

10%	Direct Marketing	Enter optional description

5%	Event Marketing	Enter optional description

10%	Health Care	Enter optional description

5%	Multicultural \| Hispanic/Latino American	Enter optional description

5%	New Product Development	Enter optional description

Industry Experience

INDUSTRIES

Apparel & Fashion | apparel

Apparel & Fashion | jewelry & accessories

Appliances

Automotive | aftermarket

Automotive | vehicles

Business Services & office products

Consumer Services

Cosmetics, perfumes & toiletries

Education

Financial services | banking

Financial services | credit cards

Financial services | insurance

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | pet food

Food & Beverage | soft drinks

Government | economic development

Government | military & defense

Healthcare | direct to consumer (DTC)

Home Products | home furnishings

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Home Products | housewares

Household Supplies

Luxury & Imported products

Non-profit, associations & public services

Restaurants

Retail

Technology | .com business

Technology | computer hardware & software

Technology | consumer electronics

Technology | electronics

Telecommunications

Travel | airlines

Travel | automobile rental

Travel | hotels & resorts

Travel | tourism