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Saatchi & Saatchi

Saatchi & SaatchiPhone (212) 463-2000
1675 BroadwayFax (212) 463-9855
15th FloorURL
New York, NY 10019Contact Christine Prins
Holding Company
Minority Owned
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers.

We have rich history and successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth.

We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values.

We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.


Asia (except China)
Central America
Eastern Europe
South America
South Pacific
Western Europe
Saatchi & Saatchi
1675 Broadway, 15th Floor
New York, NY 10019
Phone: (212) 463-2000
Saatchi & Saatchi
3501 Sepulveda Boulevard,
Torrence, CA 90505
Phone: (310) 214-6000
Team One
1960 East Grand Avenue,
El Segundo, CA 90245
Phone: (310) 615-2000


Office Employees201-500
Total US500+
Total Worldwide500+
Andrea Diquez, CEO
A passionate, innovative thinker with significant global leadership experience, Andrea Diquez was recently appointed CEO of Saatchi & Saatchi New York, after most recently serving as President. In this new role, she will continue her leadership on P&G, one of the agency’s most important clients.

Prior to her role in New York, Andrea served as CEO of Saatchi & Saatchi Mexico, where in just two years she successfully doubled the agency's business and led them to win 3 Cannes Lions and 3 Effies.

Ms. Diquez began her career at Conill, Saatchi & Saatchi’s Hispanic arm in the US, where she worked on major brands, including Reynolds Metal Corporation, Tylenol, Prudential, Church’s Chicken, Sunny D, Gain, Olay, Tide, Pampers and Toyota.

Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh.
Daniel Lobaton, Chief Creative Officer
Daniel Lobatón was recently named Chief Creative Officer at Saatchi & Saatchi NY after serving three years as Executive Creative Director at the agency overseeing work on Tide.

Originally from Peru, Daniel has been recognized in “Adweek Top 100 Creative List” as well as “AdAge Creative’s You Need to Know” mainly for his role as Creative Director on “It’s a Tide Ad”, the iconic P&G Super Bowl takeover that has been recognized with a Film Grand Prix and Titanium Cannes Lions, as well as a Grand Effie and Creative Effectiveness Lion.

Daniel has also worked on various follow up Tide campaigns including #LaundryNight, a branded content collaboration between the NFL and NBC Universal, which Adweek included in its list of “Top Brand Stunts and Innovations of 2019” as well as this year’s latest Super Bowl effort for the brand.

In the past, Daniel has been a part of Ad Age A-List Agencies in across the US.

At Austin-based multicultural shop Latinworks he was Creative Director for clients such as AB Inbev, Chevrolet, Mars Chocolate and Major League Baseball.

Daniel then joined VML Kansas City as the agency transitioned from digital shop to agency of record for Wendy’s, and was named Creative Director for integrated projects across all media for the fast food brand.

Early in his career, Daniel worked at Y&R at both the Lima and Paris offices where he worked on a variety of clients including Toyota and Colgate-Palmolive.
Elaine Barker, MD, Operations
Christine Prins, Chief Marketing Officer
Christine Prins joined Saatchi NY in October 2014 from kbs+, where she was most recently Chief Growth Officer. Throughout her six-years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services startup where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in Manhattan with her husband.

Clients & Brands

Agency Clients And Brands
Client Name: Procter & Gamble
Start Date: 1/1/1921
Brand(s)/Services Provided:
Always, Bounty, Charmin, Head & Shoulders, Luvs, Olay, Oral B, Pampers, TideCreative Production-AOR
Client Name: USAA
Start Date: 1/1/2016
Client Name: Sun Communities
Start Date: 5/15/2020
Brand(s)/Services Provided:
Abreva, Volteren, InnovationCreative Production-AOR
Client Name: Island Hotel Company
Start Date: 1/1/2018
Brand(s)/Services Provided:
Atlantis, The CoveCreative Production-AOR
Client Name: American Student Assistance
Start Date: 1/1/2018
Client Name: WNBA
Start Date: 11/15/2020
Client Name: The Bouqs Co
Start Date: 9/1/2020
Brand(s)/Services Provided:
WalmartCreative Production-AOR
Sales Promotion-AOR
Client Name: Women in Film
Start Date: 1/1/2019
Client Name: National Down Syndrome Society
Start Date: 1/1/2017
Client Name: Invisalign
Start Date: 10/15/2019

Billings & Revenue

Discreationary Comments
As a wholly owned subsidiary of Publicis Groupe S.A., we are prohibited to disclose our individual financial performance due to Sarbanes-Oxley regulations.
Allocation percent of media placed by this office
National Broadcast30%
Digital (Internet, Mobile, SEM, Viral)30%
All Other20%

Specialized Services

30%Advertising - General Market/ TraditionalEnter optional description

10%DesignEnter optional description

10%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description

10%Digital/Interactive | Mobile and WirelessEnter optional description

5%Digital/Interactive | Website development, hosting, monitoringEnter optional description

10%Direct MarketingEnter optional description

5%Event MarketingEnter optional description

10%Health CareEnter optional description

5%Multicultural | Hispanic/Latino AmericanEnter optional description

5%New Product DevelopmentEnter optional description

Industry Experience

Apparel & Fashion | apparel
Apparel & Fashion | jewelry & accessories
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Non-profit, associations & public services
Technology | .com business
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism