Search Criteria
Need Help?

We are happy to assist with any questions.

Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

OgilvyEntertainment

AGENCY CONTACT INFORMATION
OgilvyEntertainmentPhone (212) -23-7-4000
636 11th AvenueURL www.ogilvyentertainmentblog.com/
New York, NY 10036-2005Contact Adam Tucker
E-mail adam.tucker@ogilvy.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
Over the past four years, OgilvyEntertainment has developed a competitive approach to the development and execution of branded content and entertainment. We work with your brand and media stewards within Ogilvy and at partner agencies, while, outside of Ogilvy, we collaborate with best-of-breed development, production and distribution partners to give us an exceptional idea marketplace and execution capability. We engage in a five-step process to ensure ultimate program success:

We craft the right entertainment strategy in response to the objectives of our clients.

Our approach to development is designed to identify and partner with "best in class" writers, directors, musicians, artists and talent agencies to create innovative entertainment ideas and supporting marketing platforms.

Throughout the production process, we are the brand's advocate to ensure that the story is told as envisioned.

The creative idea and platforms drive the distribution strategy of the content. We work with the media agency to leverage the brand's existing media investment as well as develop additional media partnerships to maximize reach.

We work with Ogilvy Analytics to develop a customizable measurement tool that defines a clear and efficient process to garner key insights and success metrics as well as recommendations for program optimization.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES

Staff

TOTAL NUMBER OF EMPLOYEES
BIOS
Douglas Scott, President
Douglas Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including IBM, Cisco, Unilever and BP. Prior to joining Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs for Sean Combs, Ford Motor Company and Blender magazine. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed initiatives for Daimler Chrysler, Reebok, Nintendo and Toyota.

In 1997, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with national media outlets. From 1995 thru 1997, Doug was President and COO of ArtView a global network of galleries, auction houses and museums where he was responsible for developing and executing strategies for e-commerce and inventory management with strategic investor, GE. Prior to ArtView, Doug worked at the Red Herring magazine where he served as Vice President of Sales & Marketing.

Doug is a board member of NATPE and an advisor to Desi Hits, Treehugger, and Sogua. He holds a B.S. in Economics from University of Maryland, College Park.

Clients & Brands


Agency Clients And Brands

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES