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McGarrah Jessee

AGENCY CONTACT INFORMATION
McGarrah JesseePhone (512) 225-2000
121 W. Sixth StreetFax (512) 225-2020
Austin, TX 78701URL www.mcj.co
Contact Klaire Hensley
E-mail klaire.hensley@mcj.co
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
We are McGarrah Jessee, a full-service, Austin-born brand development agency. We partner deeply with great clients, pushing boundaries to shape all parts of the consumer experience. Our aim is not to simply produce great work, but to fundamentally impact our client’s business.

We believe that brands are not built on great advertising alone. It’s the whole brand experience that matters. How your product is packaged, the environment you sell in, your voice on social media. Even how you recruit, hire and train. This is how we build brands.

Offices


GLOBAL SERVICE REGIONS
Central Region
U.S. OFFICES
McGarrah Jessee
205 Brazos,
Austin, TX 78701
Phone: (512) 225-2000

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US101-200
Total Worldwide101-200
BIOS
Mark McGarrah, Partner
As one of the agency’s founders, Mark is dedicated to building and protecting the culture he co-created at McGarrah Jessee. Mark started his career in advertising back in 1985 at the Richards Group. Over the next seven years, he learned to master the art of account service. He also forged a partnership with an equally demanding young creative named Bryan Jessee. From there, Mark joined GSD&M as vice president/account director. In 1996, he and Bryan decided to test a hunch they had about creating an agency culture that truly collaborated deep and wide with brands. As it turns out, this was not such a bad idea.
Bryan Jessee, Partner
A co-founder of McGarrah Jessee, Bryan sets the creative standard for the agency. His dedication to the craft of advertising has led to numerous industry awards and, most importantly, to growth for clients. Early in his career, Bryan joined the Richards Group where he worked his way up to group creative director and often partnered with a demanding account supervisor named Mark McGarrah. He then joined GSD&M as vice president/creative director. Bryan’s relentless drive to push creative boundaries eventually led him to start an agency with his old buddy Mark. To this day, Bryan continues to approve every piece of work that passes through the agency.
Britton Upham, GM, Integration Director
As the agency’s General Manager and Integration Director, Britton is charged with maintaining operational excellence across groups. He began his career at the advertising giant The Richards Group before moving client-side to serve in Director of Advertising roles for Garden.com, Prodigy Internet and SBC Communications (AT&T). In 2002, Britton came to McGarrah Jessee to lead the Integration team and help chart the path forward for the growing agency.
James Mikus, Executive Creative Director
In his 20-plus years in the business, James Mikus has developed a love for craft and a knack for cutting to a brand’s most simple truth. James forged his career at GSD&M, DDB and The Richards Group before coming to McGarrah Jessee in 1999. Over the years he’s led the McJ creative team to win awards and accolades, including features in Communication Arts, The ATHENA Awards, Graphis, The OBIE Awards, The One Show, and Print.
Jeremy Cox, Digital Creative Director
In 2007 Jeremy Cox accepted the challenge to build McGarrah Jessee’s digital department from the ground up. Today, he leads a growing team of digital designers, developers, video editors and UX specialists. A 12-year veteran of digital marketing, Jeremy guides the team to find interactive solutions that build and evolve the brand story.
David Kampa, Design Director
A 30-year veteran of graphic design, David Kampa sees details most people don’t. And it is this combination of vision and attention to detail that leads to the awards won year after year on behalf of McGarrah Jessee clients. David spent seven years at Texas Monthly before starting his own design firm, which he ran for 15 years, building a name for himself among the best in the industry. In 2005, he came on board to expand McGarrah Jessee’s design capabilities. Under his direction, the McJ design group has produced identity, packaging, apparel and environmental work that has won awards and accolades, including a Silver Pencil from the One Show and features in Communication Arts’ Design and Typography annuals, How and Print magazines.
Clay Langdon, Strategy Director
Clay Langdon is a true left/right brain thinker, bringing equal parts gut intuition and logic to brand planning. Clay cut his teeth at the big New York agencies Euro RSCG, Merkley + Partners and then Bartle Bogle Hegarty, where he laid strategy for iconic brands such as Volvo, Johnnie Walker, JetBlue and Intel. He finally tired of the New York winters and returned home to his native Texas, joining McGarrah Jessee in 2007 to lead the Strategy team.
Melissa Fodo, Engagement Director
In her role as the agency's Engagement Director, Melissa Fodo guides the curation of when and where the customer experience takes place. She leads the media and content teams to devise and deploy integrated plans that drive healthy brands. Fodo, as she’s known around the agency, came to McGarrah Jessee in 2005 from Publicis, where she earned her stripes on the Nestlé business.

Clients & Brands


Agency Clients And Brands
Client Name: Frost Bank
Start Date: 1/1/1997
Brand(s)/Services Provided:
FrostCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Frost BankCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Whataburger
Start Date: 1/1/2003
Brand(s)/Services Provided:
WhataburgerCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
WhataburgerCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Shiner Beers
Start Date: 1/1/2003
Brand(s)/Services Provided:
Shiner BeersCreative Production-AOR
Digital/Interactive-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Shiner BeersCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Strategy/Planning-AOR
Client Name: Costa Sunglasses
Start Date: 1/1/2008
Brand(s)/Services Provided:
Costa Del MarCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Costa SunglassesCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: YETI Coolers
Start Date: 1/1/2012
Brand(s)/Services Provided:
YETI CoolersCreative Production-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Lemi Shine
Start Date: 1/1/2014
Brand(s)/Services Provided:
Lemi ShineCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
1
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
3
MEDIA
Allocation percent of media placed by this office
National Broadcast5%
Local Broadcast14%
Print6%
Out of Home8%
Digital (Internet, Mobile, SEM, Viral)65%
All Other2%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
24%Advertising - General Market/ TraditionalEnter optional description



11%Brand ConsultingEnter optional description



23%DesignEnter optional description



12%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



12%Digital/Interactive | Website development, hosting, monitoringEnter optional description



2%Event MarketingEnter optional description



2%Marketing Data AnalyticsEnter optional description



3%Media BuyingEnter optional description



10%Media PlanningEnter optional description



1%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Household Supplies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Travel | hotels & resorts
Discretionary Comments:
Includes McGarrah Jessee client experience. Does not include senior level personnel previous experience.