4A's Agency Search
Agency Information
Berlin Cameron United
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Berlin Cameron United | Phone (212) 824-2000 |
100 Avenue of the Americas | URL www.bc-p.com |
New York, NY 10013-1689 | Contact Jennifer DaSilva |
| E-mail DaSilva@bc-p.com |
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At Berlin Cameron United, we seek to create “brand culture” not ads. We do this by finding the passionate core of a brand and igniting it with fresh thinking and relevant insight from contemporary culture. Brand culture connects with consumers through patterns of symbols, beliefs, actions and values that speak the language of the brand and act as a magnet to consumers. In today’s fragmented media landscape, creating brand culture is a potent and cost-efficient way to reach one’s target audience because it invites people to engage with the brand in an active way. In short, brand culture creates “conversations” not just impressions.
Our strength is that we believe that “Big Needs Small.” Big problems are best solved with big ideas from a small group of senior thinkers. We have always stayed lean. We don’t believe in going man to man in the boardroom. It’s not effective. When we work with a client, we send in our best, not our many. We think it’s refreshing and productive for clients, it makes things more exciting for the people who work here. It has created a culture of empowerment which we have successfully applied to clients.
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Offices
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Central America |
Eastern Europe |
South America |
Western Europe |
Discretionary Comments: |
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Berlin Cameron United |
100 Avenue of the Americas, 2nd Floor |
New York, NY 10013 |
Phone: (212) 824-2000 |
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Staff |
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Office Employees | 51-100 |
Total US | 51-100 |
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Ewen Cameron, CEO |
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Svenja Timme-Bastian, Creative Director |
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Lynn Fischer, Director of Digital |
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Libby Groettum, Planning Director |
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Jennifer Blakeslee-Dasilva, Managing Partner |
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Dani Simpson, Managing Partner |
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Dane Johnson, Director of Broadcast Production |
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Clients & Brands
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Client Name: | Comcast Business Class and Residential |
Start Date: | 12/1/2007 |
Brand(s)/Services Provided: |
Business Class | Creative Production-AOR Direct Marketing/CRM-AOR Other-AOR Sales Promotion-AOR Strategy/Planning-AOR
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Client Name: | Ford Motor Company - Ford, Lincoln and Mazda |
Start Date: | 9/1/2007 |
Brand(s)/Services Provided: |
Edge | Creative Production-Project
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Escape | Creative Production-Project
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Focus | Creative Production-Project
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Fusion | Creative Production-Project
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Client Name: | William Grant & Sons, Stolichnaya Vodkas |
Start Date: | 6/1/2011 |
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Client Name: | The Conference Board |
Start Date: | 10/1/2010 |
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Client Name: | Amazon.com Inc. |
Start Date: | 8/1/2009 |
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Client Name: | Colgate-Palmolive Speed Stick |
Start Date: | 6/1/2011 |
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Client Name: | Wyndham Worldwide |
Start Date: | 1/1/2008 |
Brand(s)/Services Provided: |
Howard Johnson | Creative Production-AOR Other-AOR Sales Promotion-AOR Strategy/Planning-AOR
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Super 8 | Creative Production-AOR Other-AOR Strategy/Planning-AOR
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Travelodge | Creative Production-AOR Digital/Interactive-AOR Other-AOR Sales Promotion-AOR Strategy/Planning-AOR
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Client Name: | ING DIRECT |
Start Date: | 4/1/2011 |
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Client Name: | Real Hip Hop Network |
Start Date: | 12/1/2011 |
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Client Name: | AstraZeneca Vimovo |
Start Date: | 1/1/2009 |
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Billings & Revenue |
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| Number of Clients |
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand | 5 |
Billing between $5.1 - $10 Million and/or Agency Revenue between $1.1 Million- $2 Million | 4 |
Billing between $10.1 - $25 Million and/or Agency Revenue between $2.1 Million - $5 Million | 1 |
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Allocation percent of media placed by this office |
National Broadcast | 7% |
Local Broadcast | 15% |
Print | 24% |
Out of Home | 14% |
Digital (Internet, Mobile, SEM, Viral) | 30% |
All Other | 10% |
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Specialized Services |
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Revenue | Specialty | Description |
30% | Advertising - General Market/ Traditional | Enter optional description |
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5% | Brand Consulting | Enter optional description |
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5% | Business-to-Business | Enter optional description |
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5% | Design | Enter optional description |
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10% | Digital/Interactive | Blogging Discussion forums, community building | Enter optional description |
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5% | Digital/Interactive | Mobile and Wireless | Enter optional description |
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5% | Digital/Interactive | Search Engine Marketing | Enter optional description |
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20% | Digital/Interactive | Website development, hosting, monitoring | Enter optional description |
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5% | Direct Marketing | Enter optional description |
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5% | Health Care | Enter optional description |
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5% | Industrial Advertising | Enter optional description |
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Industry Experience |
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Apparel & Fashion | apparel |
Apparel & Fashion | footwear |
Automotive | vehicles |
Business Services & office products |
Consumer Services |
Cosmetics, perfumes & toiletries |
Education |
Financial services | banking |
Financial services | insurance |
Food & Beverage | alcoholic beverages |
Food & Beverage | pet food |
Food & Beverage | soft drinks |
Government | economic development |
Healthcare | direct to consumer (DTC) |
Healthcare | pharmaceutical |
Home Products | home improvements (Hardware, paint, plumbing, gardening) |
Luxury & Imported products |
Non-profit, associations & public services |
Technology | consumer electronics |
Technology | electronics |
Telecommunications |
Travel | hotels & resorts |
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