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WingPhone (212) 500-9400
200 5th Avenue 3rd floorFax (212) 500-9483
New York, NY 10010URL
Contact Daniel Gergely
Holding Company
Wing believes in the joy of invention. We strive to be as interesting as our history and look to the future, continuing to create culture and build brands as the new world and new America evolve.

Our values are:

Focused advocacy.
Our clients have a lot of competing priorities, so we make it part of our job to keep marketing to Hispanics at the top of the list.

No preset agenda.
Our goal is to build the business and the brand. We don’t go in saying we have to do something different or have to do the same; we go in thinking we have to do what will work the best.

We believe in working together with other marketing partners as if we all have the same client, because we do.

Do, not say.
Great ideas aren’t great if you don’t make them happen.

Healthy dissatisfaction.
We’re only as good as our next idea, so we keep working.


South America
200 Fifth Avenue 3rd floor,
New York, NY 10010
Phone: (212) 500-9400
1674 Meridian Ave., Suite 500
Miami Beach, FL 33139
Phone: (786) 476-7492


Office Employees51-100
Total US51-100
Total Worldwide51-100
Alain Groenendaal, President and CEO
Half French, half Dutch, born in New York, raised in Canada, married to a Puerto Rican and a lover of Latin culture. This unique combination gives Alain the vision to see both the US Hispanic and general market worlds, the ability to speak four languages, and the curiosity about the culture, the brands and trends that inspire the people around us.

The former General Manager at la comunidad and Senior VP-Regional Director at Leo Burnett Latin America, Alain has worked in the US, Brazil, Chile, Puerto Rico and globally with brands like McDonald’s, Diageo, BestBuy, Gatorade, Citibank, Walt Disney, Shell, Procter & Gamble and Visa.
Andrew Speyer, VP/Managing Director
Born in Spain to an Argentine father and raised in Miami. In his close to 15-year career, Andrew has jam-packed his career covering both general market at Crispin Porter + Bogusky and Fletcher Martin Ewing, as well as the Hispanic market at independent agencies such as La Comunidad, and most recently as the VP/Director of Planning at Zubi. His thinking has lead to successful market strategies and positioning for like Ford, Volkswagen, Washington Mutual, Citibank, JP Morgan Chase, Progressive, Aflac, American Airlines, Olive Garden, Subway, Arby’s, Best Buy, Nordstrom, Diageo and Miller Lite.
Charles Neugebauer, VP/Director of Account Management
Born and raised in Southern California, Charles started his career at Grey Advertising in Los Angeles managing brand communications for retail and automotive brands, including initiatives to target the growing Hispanic market.

With family roots in Mexico, Charles has kept his cultural ties to Latin America and has worked for various shops in the region including JWT Mexico where he managed the Ford account, and Leo Burnett Puerto Rico where he went on to become Regional Director for Procter & Gamble in Latin America. Before joining Wing, Charles spent three years at LatinWorks as VP Group Director on General Motors.

His results-oriented approach has contributed to many successful campaigns, strong business results, and industry recognition at major ad festivals including multiple Effies for P&G in Latin America. His team on GM implemented a completely new brand vision for Chevrolet that helped make it the highest growing automotive brand in the US Hispanic market.
Favio Ucedo, Chief Creative Officer
Favio’s 25-year creative career has spanned over two countries, Argentina and the United States. A native of Argentina, he began his creative career as copywriter at the prestigious Ogilvy & Mather in Buenos Aires. In Los Angeles, he started with John Gallegos the agency that in a just a few years would become the standard bearer of creativity in the US Hispanic Market: Grupo Gallegos. His work in the United States has won him recognition at D&AD, Cannes Lions, Clio Awards, Effi e, Webby Awards, New York Festival, London International Festival, National Addys, FIAP, El Sol, El Ojo de Iberoamérica and Ad Age Hispanic Awards (three times Bestof Show). In 2002, Favio was elected president of the Creative Circle for the Hispanic Market in the U.S. In 2003, 2006, 2007 and 2009 El Ojo de Iberoamerica elected him Best Creative Director of the US Hispanic Market. And in 2005 he was elected Creative Director of the Year at the Association of Hispanic Advertising Agencies Annual Conference.

Clients & Brands

Agency Clients And Brands
Client Name: Procter & Gamble (U.S. Hispanic)
Start Date: 6/1/1979
Brand(s)/Services Provided:
Downy, Pantene, Cover Girl, Clairol, Febreeze, OlayCreative Production-AOR
Client Name: Procter & Gamble (Latin America)
Start Date: 1/1/2001
Brand(s)/Services Provided:
Pantene, Wella Creative Production-AOR
Client Name: 3M
Brand(s)/Services Provided:
Scotch-BriteCreative Production-AOR
Client Name: Reliant Energy
Start Date: 1/1/2010
Brand(s)/Services Provided:
Reliant EnergyCreative Production-AOR
Media Buying-AOR
Media Planning-AOR
Client Name: Diageo
Start Date: 1/1/2010
Brand(s)/Services Provided:
Johnnie Walker, Ketel One Creative Production-AOR
Client Name: RadioShack
Brand(s)/Services Provided:
RadioShackCreative Production-AOR
Client Name: TJX Company
Brand(s)/Services Provided:
T.J.MaxxCreative Production-AOR
Client Name: Beech Nut
Brand(s)/Services Provided:
Beech NutCreative Production-AOR
Client Name: NFL
Brand(s)/Services Provided:
NFLCreative Production-AOR
Client Name: Darden Restaurants
Brand(s)/Services Provided:
Red LobsterCreative Production-AOR

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
Discreationary Comments
Wing does not disclose agency fees nor do we disclose our clients' billings figures. For detailed financial information about our company, please visit the WPP website at
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast35%
Local Broadcast25%
Out of Home5%
Digital (Internet, Mobile, SEM, Viral)10%
All Other10%

Specialized Services

5%Advertising - General Market/ TraditionalEnter optional description

5%Brand ConsultingEnter optional description

5%Business-to-BusinessEnter optional description

5%DesignEnter optional description

5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description

5%Digital/Interactive | Mobile and WirelessEnter optional description

5%Digital/Interactive | Search Engine MarketingEnter optional description

5%Digital/Interactive | Website development, hosting, monitoringEnter optional description

5%Direct MarketingEnter optional description

5%Event MarketingEnter optional description

5%Health CareEnter optional description

5%Marketing Data AnalyticsEnter optional description

5%Media BuyingEnter optional description

5%Media PlanningEnter optional description

5%Multicultural | Hispanic/Latino AmericanEnter optional description

5%New Product DevelopmentEnter optional description

5%Otherwinglatino works with the Hispanic and Latin American markets, as well as latino origen brands that are expanding into the US general market. We work with our clients from helping them size the opportunity, define the target, establish the communications platform, execute and measure it. We are a full service agency providing account management, strategic planning, creative services, production and communications planning including media planning and buying.

5%Sales PromotionEnter optional description

5%Sports MarketingEnter optional description

5%Urban MarketingEnter optional description

Industry Experience

Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Automotive | vehicles
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | soft drinks
Gambling | lotteries
Healthcare | direct to consumer (DTC)
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Media | broadcasting
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism
Discretionary Comments:
Wing works with the Hispanic and Latin American markets, as well as Latino origin brands that are expanding into the US general market.