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Carol H. Williams Advertising

Carol H. Williams AdvertisingPhone (510) 763-5200
1625 Clay Street, Suite 800Fax (510) 763-9266
Oakland, CA 94612URL
Contact Mark Robinson
Privately Held
Minority Owned
Woman Owned
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
Carol H. Williams Advertising is the largest 100% minority-owned/woman-owned advertising agency in the U.S. Established in 1986 with headquarters in Oakland, CA and offices in Chicago and New York, CHWA has been successfully tapping into the emerging multicultural market for 30 years. CHWA has successfully marketed an impressive number of strong brands in various categories, including banking, automotive, packaged goods, healthcare, tourism, and retail industries.
Our agency philosophy is captured in the simple question; “Whose eyes are you looking through when you view the world?” To successfully communicate, we must understand the consumer’s key values and attitudes – from their perspective. We must know how they see the world. We leverage cultural insights to drive and motivate our audience. We develop an energetic idea that motivates multicultural consumers and goes through to resonate with any audience.


Carol H. Williams Advertising
1625 Clay Street, Suite 800,
Oakland, CA 94612
Phone: (510) 763-5200
Carol H. Williams Advertising
875 N. Michigan Avenue, Suite 2750,
Chicago, IL 60611
Phone: (312) 836-7900


Office Employees0-50
Total US51-100
Total Worldwide51-100
Carol Williams, CEO/CCO
CAROL H. WILLIAMS, President, CEO & Chief Creative Officer – Carol founded Carol H. Williams Advertising (CHWA) three decades ago after recognizing the need for advertising that speaks to the sophisticated and influential multicultural markets. Started in 1986 in Carol’s living room, CHWA now has offices in Oakland, CA, Chicago, and New York City. A highly diverse and skilled staff produces award-winning advertising and marketing campaigns for Fortune 500 companies. Before establishing CHWA, Carol already had more than a decade of pioneering advertising work behind her. Carol started her career at Leo Burnett in Chicago and quickly earned a position as their first female and first African-American Creative Director and Vice President. After 13 years at Leo Burnett, she served as Senior Vice President, Creative Director at Foote, Cone & Belding in San Francisco.
Mark Robinson, SVP
MARK S. ROBINSON, Senior Vice President, Management and Marketing, Organizational Leadership, Consumer Marketing – Brand building and marketing guru for both classic CPG and new world/new media clients. Rare combination of marketing vision, creative savvy, penetrating analytical skills and passionate entrepreneurism. Non-Traditional and Integrated Marketing in Consumer Products, developing integrated marketing strategies and tactics, including buzz marketing, viral marketing, event marketing, guerrilla/street marketing and the integration of entertainment, PR and Promotions, new product development; management and operations of start-ups and rebranded organizations. Expert in all strategic advertising and across the line disciplines, as well as their successful integration.
Tachea Corbett, Dir. of Strategic Planning
TACHEA CORBETT, Director of Strategic Planning – Proactive thought leader with a diplomatic persuasion style, experience managing teams, partners and stakeholders, and a proven track record for unlocking sustainable brand growth. Experienced brand consultant/strategist and planner across all disciplines of brand development; including target audience definition, goal setting, insight generation, distinct positioning, naming and communication strategy development. Expertise in crafting communication elements (positioning statements, brand architecture, taglines, etc.), ensuring quality creative output. Best in class process enhancement delivered via strategic creative briefs. Accomplished researcher with excellent sample/study design and analytical skills, delivering actionable insights.
Vanessa Vining, Media Director
VANESSA A. VINING, Media Director - Accomplished, energetic strategist with the ability to envision, create and execute successful outcomes in complex, fast-paced environments. 20+ years media management, sales, media strategy/investment and analytics across all consumer segments., Planned local and national television markets, radio, print, outdoor, digital and sports partnerships in all markets, negotiated with media and sports partners to garner premium efficiencies, team leader in developing media strategies, tracking and analyzing media and creative performance, and provide strategic insights and direction to client; broadcast, digital/mobile, print, analytic teams and AORs ensuring plans provide and strategically deliver client communication goals, adept in analyzing marketplace trends and creating integrated brand building marketing solutions.

Clients & Brands

Agency Clients And Brands
Client Name: General Motors
Client Name: U.S. Army
Client Name: U.S. Bank
Client Name: Pacific Gas & Electric
Client Name: Commonwealth Edison
Client Name: Center for Sustainable Energy
Client Name: Union Bank
Client Name: San Francisco Affordable Housing
Client Name: AARP

Billings & Revenue

Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast15%
Local Broadcast42%
Out of Home1%
Digital (Internet, Mobile, SEM, Viral)3%

Specialized Services

3%Advertising - General Market/ TraditionalEnter optional description

3%DesignEnter optional description

5%Event MarketingEnter optional description

10%Media BuyingEnter optional description

75%Multicultural | African-AmericanEnter optional description

2%Multicultural | Asian-AmericanEnter optional description

2%Multicultural | Hispanic/Latino AmericanEnter optional description

Industry Experience

Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | credit cards
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | soft drinks
Gambling | casinos
Gambling | lotteries
Government | economic development
Government | military & defense
Government | political
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | pharmaceutical
Household Supplies
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Travel | hotels & resorts
Travel | tourism