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SMM Advertising

AGENCY CONTACT INFORMATION
SMM AdvertisingPhone (631) 265-5160
811 West Jericho TurnpikeFax (631) 982-0062
Smithtown, NY 11787-3220URL www.smmadvertising.com
Contact Jan Krsanac
E-mail jkrsanac@smmadvertising.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
SMM is an advertising agency headquartered on Long Island, New York.

We build advertising that people want to see.

Our specialties include getting brands out of the mud; launches and content.

It's working: Client sales are up and we are winners of many ECHO, DAVIE and BOLI awards.

Offices


GLOBAL SERVICE REGIONS
Eastern Region
U.S. OFFICES
SMM Advertising
811 West Jericho Turnpike, Suite 109 East
Smithtown, NY 11787
Phone: (631) 265-5160

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Discretionary Comments:
In addition to our in-house staff, SMM has access to and has worked with a variety of writers, programmers, designers and production professionals.
BIOS
Charlie MacLeod, President
President and co-founder of SMM, Charlie is a versatile executive with academic credentials in business and marketing, and more 20 years of agency management experience. His background also includes executive positions in communications and human resources for a major US corporation. A hands-on leader and skilled strategist, he is directly involved in the planning and management of many agency accounts. Charlie complements his work at the agency by teaching graduate-level courses in marketing at Stony Brook University's affiliates for MBA students in China, Taiwan and South Korea.
Judy Bellem, Principal/Account Supervisor
Judy is an expert marketing communications leader with a broad range of experience in manufacturing, industrial and furnishings. She is especially adept at the integration of digital marketing, PR, SEO and social media into results-driven dynamic lead generation campaigns. Judy is also highly experienced at trade show planning and management. She has senior level relationships with top influencers in manufacturing, senior-level association managers, media publishers, and is an award winning B2B social media strategist.
Tricia Folliero, Vice President, Recruitment Advertising
Tricia manages our recruitment advertising division. A seasoned professional with more than 15 years of diverse advertising experience, she excels at developing innovative recruitment strategies. Tricia employs a variety of proven techniques to deliver cost-effective recruitment programs, including employer branding, recruitment marketing, hiring process re-engineering, web solutions and staffing technologies. Before joining SMM she managed a regional office for a worldwide recruitment marketing firm, overseeing a staff of 20 professionals. Tricia is a member of the Society of Human Resources Management and serves as Chairperson of the One Stop Committee of the Suffolk County Department of Labor’s Workforce Investment Board.
Judy DeBiase, Vice President
As vice president, Judy is heavily involved with all key clients, as well as with the agency’s ongoing new business development efforts. Judy also manages all aspects of art, production and agency traffic flow, as well as overseeing the day-to-day activities of the agency. An accomplished designer herself, Judy supervises the work of the agency’s art directors, graphic artists and production personnel, and, as network administrator, manages SMM’s technical infrastructure.
Bill Blaney, Creative Director
Bill is a brand expert, marketing and digital strategist, and best-selling author. His Fortune 500 work includes extensive branding programs for Canon, Festo, Tiffen, Stony Brook University and JP Morgan Chase, to name a few. A communications graduate of Temple University, Bill is author of the book, “B2B A to Z: Marketing Tools And Strategies That Generate Leads For Your Business To Business Company.” He has written extensively for Business2Community, Explore B2B and the Huffington Post Small Business, and has lectured on branding and marketing in both media and industry conferences.
Jan Krsanac, Marketing Director/Account Executive
Jan’s responsibilities include new business and marketing program development for both agency clients and SMM itself. For her clients, she manages all client outreach, including daily interface and managing all project, scheduling and budgeting needs, while also spearheading the development of recommendations for new marketing initiatives. Jan has a proven track record of the successful direction of comprehensive advertising and marketing campaigns, and is particularly adept at handling complex agency accounts that require high attention to detail and responsiveness. In addition to being an experienced business writer, Jan is also involved in developing and managing budgets for many of the agency’s clients, and is frequently called upon for the direction of special projects. Her accounts have included manufacturing, education, the energy industry, financial and legal services, healthcare, real estate advisory firms, and the defense industry.
Jennifer Schmitt, Media Director
Jen serves as SMM’s media director and also manages several of the agency’s media-based accounts. Her experience includes consumer and business media in the Long Island and New York metro region, as well as business-to-business media in a variety of industries. Jen’s strengths include industry research, comparative media evaluation, budget management, rate negotiation and media purchase. Jen has implemented integrated media campaigns for our clients that include print, television, web, radio and out-of-home.

Clients & Brands


Agency Clients And Brands
Client Name: Festo Corporation
Start Date: 5/18/2017
Brand(s)/Services Provided:
Festo CorporationCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Sales Promotion-Project
Strategy/Planning-Project
Client Name: Mill-Max Manufacturing
Start Date: 4/15/2007
Brand(s)/Services Provided:
International MarketingCreative Production-AOR
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-Project
Client Name: Winters Bros.
Start Date: 10/27/2017
Brand(s)/Services Provided:
Winters Bros.Creative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Stony Brook University - Center for Corporate Education
Start Date: 3/1/2012
Brand(s)/Services Provided:
Center for Corporate EducationCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: TiniFiber - CertiCable, Inc.
Start Date: 11/4/2019
Brand(s)/Services Provided:
Micro Armor Fiber ™Creative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Bystronic Manufacturing - North American Division
Start Date: 1/1/2009
Brand(s)/Services Provided:
NADCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-Project
Media Planning-Project
Public Relations-AOR
Client Name: Keen-Summit Capital Partners LLC
Start Date: 5/15/2011
Brand(s)/Services Provided:
Auction DivisionCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Client Name: Star CNC Machining
Start Date: 12/1/2015
Brand(s)/Services Provided:
North AmericaCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: Eldor Electric and Solar Contracting
Start Date: 6/1/2012
Brand(s)/Services Provided:
EldorCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-Project
Media Planning-Project
Strategy/Planning-Project
Client Name: Town of Islip IDA/Office of Economic Development
Start Date: 6/23/2015
Brand(s)/Services Provided:
IDACreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
7
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
National Broadcast5%
Local Broadcast20%
Print10%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)55%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
15%Advertising - General Market/ Traditional



15%Brand Consulting



20%Business-to-Business



10%Digital/Interactive | Mobile and Wireless



5%Direct Marketing



15%Media Buying



20%Recruitment Advertising




Industry Experience

INDUSTRIES
Aerospace
Business Services & office products
Consumer Services
Education
Financial services | insurance
Financial services | investments
Government | economic development
Government | military & defense
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | medical products
Industrial, Manufacturing & chemicals
Media | broadcasting
Media | other
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Social Media
Technology | communications
Technology | electronics
Travel | hotels & resorts
Travel | tourism
Discretionary Comments:
SMM has experience with enrollment clients - education, insurance and volunteering recruitment etc.