Search Criteria
Need Help?

We are happy to assist with any questions.

Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

22squared, Inc.

AGENCY CONTACT INFORMATION
22squared, Inc. Phone (404) 347-8700
1170 Peachtree Street NortheastFax (404) 347-8803
14th FloorURL www.22squared.com
Atlanta, GA 30309-7695Contact Erica Hoholick
E-mail erica.hoholick@22squared.com
AGENCY OWNERSHIP
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
AGENCY DESCRIPTION

22squared is an award-winning, independent, full-service agency made up of over 300 curious and passionate folks across the US who are committed to making our clients Impossible to Ignore. Our strategic approach is grounded in going beyond “what is” to get to a powerful “what if?” - a clear North Star for the brand and the work that allows us to push beyond the obvious and drive tangible business results.

Throughout our 100 year history we have built successful long-standing partnerships with iconic brands including Baskin-Robbins, Publix Super Markets, Southeast Toyota Distributors, Amazon Studios, AdventHealth, Smithfield, and the NAACP among others.

For more information about 22Squared, please visit www.22Squared.com or follow us on Instagram @22squared and LinkedIn.

Offices


GLOBAL SERVICE REGIONS
Worldwide
Discretionary Comments:
We are part of thenetworkone, a global network of 800 independent agencies across 106 countries, which gives our clients access to best-in-class international support as needed.
U.S. OFFICES
22squared, Inc.
100 N Tampa St Suite 2500,
Tampa, FL 33602
Phone: (813) 202-1200
22squared, Inc.
1170 Peachtree Street Northeast, 14th Floor
Atlanta, GA 30309
Phone: (404) 347-8700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US201-500
Total Worldwide0-50
BIOS
Erica Hoholick, CEO
Erica was recently promoted to Chief Executive Officer of 22Squared just one year after assuming the role of President and COO. She joined the agency as Chief Client Officer in 2020. During her tenure Erica has successfully led 22’s rapid national growth and expansion, effectively transforming the 100 year old agency through the addition of top tier talent from across the country and over 15 new clients. Prior to joining 22Squared, Erica held senior leadership positions at some of the industry's top global networks including TBWA/Media Arts Lab leading the Apple global agency network, Ogilvy and Mather, TBWA\Chiat\Day LA, and Saatchi & Saatchi. Throughout her 20+ year career Erica’s highly strategic and creative leadership has been recognized by the industry’s most prestigious awards garnering numerous One Show, Clio, D&AD, Effie and Cannes Lions awards including the coveted Titanium Grand Prix.
Christine Prins, Chief Marketing Officer
Christine joined 22squared in March 2022 from Saatchi & Saatchi where she held the CMO post leading all growth, marketing, PR and communications for the agency since 2014. During her tenure she played a key role in the evolution and momentum of the agency helping to instill a growth mindset across the organization. Throughout her career Christine has helped fuel agency growth by building strong and efficient teams and practices. Her efforts have been critical to attracting marquis clients across categories including Automotive, Financial Services, Luxury, Retail, Travel and Hospitality, Technology and Electronics, Apparel and CPG among many others
Shobha Sairam, Chief Strategy Officer
Shobha serves as the Chief Strategy Officer of 22squared. She joined the agency in 2021 from The Community, where she oversaw global work for Amazon, Samsung Global, Mondelez, Constellation Brands, Bank of America and Verizon, to name a few. While there, she helped develop a proprietary tool that pushes past traditional and outdated segmentation built around race, ethnicity, and gender by dimensionalizing consumers through how they themselves self-identify, ultimately allowing for the creation of hyper-relevant creative in near real time. She has lived and worked in three different countries which brings a unique global perspective to the agency and its work.
Emilee Weaver, Chief Financial Officer
As a Certified Public Accountant with both Public Accounting and agency experience, Emilee has spent the past 18+ years managing all aspects of finance and accounting operations. She is a trusted adviser to senior leadership, helping the agency achieve its growth goals with intention and financial health in mind. She thrives working in a creative work environment, and has deep experience in Contracting, Risk Management, Asset Management, Supplier Relationships. She continues to drive agency operations forward, focusing on building mutually beneficial working relationships with 22’s clients and an environment of continuous improvement.
Akash Sen, Executive Director of Talent
Akash joined 22squared in 2021 from Publicis North America, where he was SVP, Talent across both Saatchi & Saatchi and Publicis New York. During his 10 years at Publicis Groupe, he played a key role in supporting talent through organizational transformation and delivering on the strategic human resource needs of these global creative agencies. Further, Akash was also a member of Publicis Groupe’s Talent Engagement and Inclusion council and was instrumental in leading Saatchi & Saatchi to be recognized as one of the Best Places to Work for LGBTQ Equality by the Human Rights Campaign for five consecutive years. In his current role, Akash leads the strategic management of talent operations and people experience including talent acquisition and retention, learning and development, performance management, succession planning, as well as driving collaboration and inclusion.
Jamie Rubin, Executive Director of Media
Jamie joined 22Squared in 2022 from Campbell Ewald where was Managing Director of Media for the last 7 years, overseeing Planning, Investment, Analytics and Research. During his time there he successfully built a modern media practice, attracting outstanding talent to deliver effective solutions for clients and expand the client base. Throughout his career Jamie’s highly collaborative approach has built incredible trust with clients and led to impactful business driving results. Jamie firmly believes the best work happens when strategy, creative and media are the best of friends.
Amanda Ferber, Chief Operating Officer
Amanda became Chief Operating Officer in February 2022, after having spent the bulk of her 20+ year career in account management working on some of the world’s largest brands, including Toyota, MasterCard, Coca-Cola and Wendy’s. Her exceptional leadership, brand-building expertise, passion for creative and strong organizational skill led to her being appointed Director of Creative Operations in 2016 where she provided the fuel and focus needed for achieving the department’s operational objectives, while also supporting the agency’s creative vision, big-picture goals and high standards for work. Since then, Amanda has held several positions within the agency including Managing Director and Executive Director of Operations, where she helped further refine agency operations end-to-end, including workflow, staffing, and overall productivity. With a goal of ‘quicker, better, smarter’, Amanda is the calm in the storm, a masterful problem solver, and the ultimate advocate for our work and our people.
Scott Sheinberg, EVP/Tampa General Manager
Scott has been with the agency since 2000 and brings a unique history of leadership and creativity to the team. He began his career as a copywriter with Benito Advertising, later joined Earle Palmer Brown, and then took on the Executive Creative Director role at Henderson Advertising. After that, Scott was named Chief Creative Officer at 22Squared where he received a number of awards and accolades. In 2014 Scott was appointed GM of our Tampa office. In this role, he leads the Tampa office and plays a key role developing and recruiting talent, nurturing the culture and building successful client relationships.

Clients & Brands


Agency Clients And Brands
Client Name: Southeast Toyota Distributors
Start Date: 1/1/2000
Brand(s)/Services Provided:
Southeast Toyota DistributorsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Publix Super Markets
Start Date: 1/1/1989
Brand(s)/Services Provided:
Publix Super MarketsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Advent Health
Start Date: 10/1/2016
Brand(s)/Services Provided:
Adventist Health System Creative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Ad Council
Start Date: 12/1/2016
Brand(s)/Services Provided:
Ad Council Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: Baskin-Robbins
Start Date: 2/1/2010
Brand(s)/Services Provided:
Baskin-RobbinsCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Amazon Prime Video
Start Date: 7/12/2020
Brand(s)/Services Provided:
Amazon Prime VideoCreative Production-Project
Digital/Interactive-Project
Strategy/Planning-Project
Client Name: Edelman Financial Engines
Start Date: 3/1/2021
Client Name: Columbia Care
Start Date: 10/1/2019
Client Name: NAACP Atlanta
Start Date: 1/1/2020
Client Name: CDC Foundation
Start Date: 3/1/2021

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
1
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
8
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
6
Billing more than $50 Million
and/or Agency Revenue more than $10 Million
2
MEDIA
Total gross media placed by this office
$301-500 Million
Allocation percent of media placed by this office
National Broadcast3%
Local Broadcast37%
Print7%
Out of Home1%
Digital (Internet, Mobile, SEM, Viral)52%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
23%Advertising - General Market/ TraditionalEnter optional description



2%Brand ConsultingEnter optional description



2%Business-to-BusinessEnter optional description



5%DesignEnter optional description



2%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



10%Digital/Interactive | Mobile and WirelessEnter optional description



3%Digital/Interactive | Search Engine MarketingEnter optional description



16%Health CareEnter optional description



10%Marketing Data AnalyticsEnter optional description



15%Media BuyingEnter optional description



10%Media PlanningEnter optional description



2%OtherInfluencer Marketing




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Automotive | aftermarket
Automotive | vehicles
Cosmetics, perfumes & toiletries
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Home Products | home furnishings
Media | other
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Travel | hotels & resorts
Travel | tourism