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Active International

AGENCY CONTACT INFORMATION
Active InternationalPhone (845) 735-1700
One Blue Hill PlazaFax (845) 735-2342
Pearl River, NY 10965-3104URL www.activeinternational.com
Contact Elysa Gonzalez
E-mail egonzale@activeinternational.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
The global leader in corporate trade, Active International enables companies to use their assets to pay, in part, for a wide range of marketing and media solutions. With a comprehensive investment and trading model as its foundation, the company purchases more than $1 billion in global media annually on behalf of its clients.

Integrated media offerings include national and local television, national and local radio, digital, print, out of home, retail, music licensing and more. Value-added merchandising is a key component of Active’s media negotiations and buying, ensuring that each client receives all the value-added benefits they expect. Working in partnership with its clients’ agencies, Active helps its clients reduce the financial exposure associated with underperforming assets or strategically use assets as a tool to drive marketing strategies, while at the same time receiving quality media and the greatest value.

Employee-owned, Active has operations in North America, Latin America, Europe and Asia Pacific. www.activeinternational.com

Offices


GLOBAL SERVICE REGIONS
Australia
Canada
Mexico
South America
Western Europe
U.S. OFFICES
Active International
One Blue Hill Plaza,
Pearl River, NY 10965
Phone: (845) 735-1799

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US201-500
Total Worldwide500+
BIOS
Alan Elkin, Chief Executive Officer
Alan Elkin, Co-Founder and Chief Executive Officer began his career in the media industry at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, later became Field Communications and then Katz Media Group, the largest media representation firm in the United States.

Mr. Elkin has been awarded the Entrepreneur of the Year Award by Ernst & Young, and has received the Averell Harriman International Trade Award and the British American Business Inc. (BABi) Award in recognition of Active's global accomplishments. He served as President of the Corporate Barter Council for the International Reciprocal Trade Association, and has been on their board of directors for the past ten years.

Mr. Elkin has made community involvement a priority. Active Cares, a charitable activity created in 1997, has provided contributions to over 600 charities. In 2005, he received the Medal of Honor from Good Samaritan Hospital for this work and in 2006 the company acquired the naming rights for the Active International Cardiovascular Institute at Good Samaritan Hospital.

A native of New York, Alan received his B.A. degree from Brooklyn College.
Arthur Wagner, President
Arthur Wagner is President and co-founder of Active International. He is a former President of the prestigious International Reciprocal Trade Association's Corporate Barter Council, after having previously served as that body's Vice President and its Treasurer. He was also elected to the Board of Directors of the International Reciprocal Trade Association in 1995, and has served in this capacity ever since.
Art was a member of the Ethics Committee of the IRTA, and he served on the association's Task Force that created the barter industry's first code of professional ethics and standards.

Prior to co-founding Active, Art gained a reputation as one of the industry's most knowledgeable media experts. He served in senior sales and management positions at four important broadcast companies: Seltel, Inc., Katz Communications, Field Communications and Kaiser Broadcasting.
Richard Vendig, Chief Financial Officer
Richard E. Vendig is Active International's Executive Vice President, Chief Financial and Administrative Officer, and Secretary. He oversees all worldwide financial and administrative operations at the Company, and maintains oversight responsibility for risk management, treasury and financial modeling of Active's new business and all administrative support functions.

With more than 30 years financial operations experience with companies such as Katz Media Group, Inc., CBI Holding Company, Ernst & Young, and Curtis Instruments, Rich has an extensive understanding and knowledge base of the financial needs of leading corporations.
Alan Brown, EVP, Worldwide Media
Alan Brown is Executive Vice President of Worldwide Media for Active and is responsible for a global team of media specialists who place electronic media for the company’s worldwide client base.

With more than 28 years of media experience at Active, as well as at Admerex (Advertising Merchandise Exchange), Alan’s leadership has been instrumental in creating the long-term relationships with the media community that have enabled Active to deliver integrated media solutions to clients.
Jim Porçarelli, Chief Strategy Officer
Jim Porçarelli is Chief Strategy Officer, responsible for developing both corporate strategy and strategic initiatives to help Active's clients grow their business.

With nearly 25 years of strategic marketing and advertising experience from companies such WPP, Grey Advertising and the former DMB&B (now Publicis), Jim brings a breadth and depth of involvement with almost every business category including retail, finance, automotive, travel, packaged goods, technology, telecom, fashion, airlines, beverage, kids products and a host of others.
Bill Georges, EVP, Sales
In his current role as Executive Vice President of Sales at Active International, Bill Georges is responsible for revenue growth at Active and brings more than 17 years marketing, advertising and sales leadership experience to the company.

Earlier in his career Georges played competitive tennis, competing at the U.S. Open and playing on the ATP Tennis Tour. After a sports-related injury, Georges turned his full attention to the business world. As Vice President of Sales and sponsorships, he developed and sold integrated television, print and radio sponsorships for the ATP tour, increasing revenues and enhancing the event’s image.

Georges joined Active in 2007, energized by the company’s inventive concept and its potential to redefine barter while expanding into the future of digital marketing. Prior to joining the company, he was Senior Vice President, Advertising and Affiliate Sales for Comcast Networks, including E, Style, The Golf Channel, G4, AZN TV, and Sprout, where he maximized new revenue streams through new digital platforms and unique, integrated marketing programs.
Tom Ruderman, Chief Human Resources Officer
Tom Ruderman is Chief Human Resources Officer for Active International and is responsible for developing the company’s human capital.

With more than 20 years experience at companies such as CIGNA Health Services, GE and others, Tom brings a deep knowledge of human resources best practices and is focused on attracting the best resources across multiple industries to ensure that our clients benefit from the best thinking available.
Sharon Marshall, General Counsel
Sharon Marshall is General Counsel of Active International, managing and overseeing legal operations worldwide. Sharon’s corporate counsel experience with leading companies in the insurance, health and managed care industries, combined with her extensive corporate trade experience, has enabled her to streamline the negotiation process to ensure that Active's clients can focus on achieving their business goals.

Clients & Brands


Agency Clients And Brands

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
100%Corporate Trade - BarterEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | aftermarket
Automotive | vehicles
Cosmetics, perfumes & toiletries
Entertainment & Culture | motion pictures
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts