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dentsuMcgarrybowen

AGENCY CONTACT INFORMATION
dentsuMcgarrybowenPhone (212) -59-8-2900
601 West 26th StreetURL www.dentsumb.com/
11th Floor, Suite 1150Contact Jen Hohman
New York, NY 10001E-mail jennifer.hohman@dentsu.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.

We are gracious and uncommonly tenacious at the same time. We think the only award that really matters is the growth of a client's business. We don't have a signature creative style and are not wed to any predetermined media solution. We are smart and strategically driven thinkers digging into our clients' businesses with a unique perspective to help solve their toughest challenges. We succeed by doing what's right for the brand, the client, and, most importantly, their business.

We practice something more than mere "integration." Maybe it should be called "unification." We built an agency from the ground up—organically—with one P&L, one point of contact, and a single-minded focus on creating big ideas and organizing ideas. All that, and an equally adamant focus on delivering those ideas anywhere and everywhere that customers interact with our brands.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Canada
Central America
Central Region
China
Eastern Region
Mexico
Middle East
South America
South Pacific
Southern Region
Western Europe
Western Region
U.S. OFFICES
mcgarrybowen New York
601 West 26th Street, Suite 1150
New York, NY 10001
Phone: (212) 598-2900
mcgarrybowen Chicago
515 N. State Street, 29th Floor
Chicago, IL 60654
Phone: (213) 840-8300
mcgarrybowen San Francisco
875 Howard St. 6th Floor,
San Francisco, CA 94103
Phone: (+14) 155-412700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US500+
Total Worldwide500+
BIOS
Gordon Bowen, Founder, Chairman, and Chief Creative Officer
Gordon Bowen heralds one of the most diverse and celebrated careers on Madison Avenue. TIME magazine labeled him a creator of “emotional blockbusters,” and his legendary “Membership Has Its Privileges” campaign for American Express has been named AdvertisingAge’s “Campaign of the Decade.” He has worked previously at J. Walter Thompson, Ogilvy & Mather, McCann Erickson, Young & Rubicam, and was the Creative Director for the 2002 Salt Lake City Winter Olympic Games. Founded by John McGarry and Gordon Bowen in 2002, mcgarrybowen is one of the fastest-growing agencies in advertising history and was named the Advertising Age “Agency of the Year” twice. Under Bowen’s leadership, dentsuMcgarrybowen is becoming more digital, more blended, more global, and more focused on content and delivery across channels.
Jennifer Zimmerman, Global Chief Strategic Officer
Jennifer Zimmerman has a lot of things to think about. Things like clients, brands, marketing challenges, and consumers. Which is why she loves her daily commute on Metro-North. It gives her quality time to think about those very things, and as a result, the seeds of many of mcgarrybowen's biggest ideas have taken root somewhere between Westport, Connecticut and Grand Central Station.

As Global Chief Strategic Officer, Jennifer oversees the planning and strategy teams in mcgarrybowen's offices around the world, and is responsible for the strategic thinking and product for all of our North American and global clients. In addition, Jennifer is charged with spearheading mcgarrybowen's proprietary strategic process across our network and continues to serve as executive lead on some of our most important client partnerships.

After joining mcgarrybowen in 2003, she quickly became an integral part of the senior leadership team that has helped fuel our incredible growth and unprecedented success. The architect of the agency's masterbranding process, Jennifer has created a refreshingly unique and simple strategic philosophy designed to get to big, iconic ideas that have the power to transform client brands and businesses.

A 25-year industry veteran, Jennifer spent a large part of her career at Y&R Advertising and Wunderman NY where she served as EVP, Director of Strategy. There, she oversaw strategic work for clients like AT&T, American Express, Citibank, Merck, Sears, and Sony, among many others.

A Wesleyan University graduate, Jennifer lives in Westport with her husband, Gary, and their two children. She is an avid crossword puzzler and a bona fide shoe hound—she recently was named “Most Surprisingly Rugged” on her family’s whitewater rafting trip through the Grand Canyon.
Ned Crowley, Global Chief Creative Officer
Faced with the challenge of opening a mcgarrybowen office in Chicago, we started as always with a big, organizing idea (hire exceptional people), and then tailored it to the specific market (hire exceptional Chicagoans). The approach paid off in spades when Ned Crowley left his influential post at Leo Burnett to join us, establishing us off the bat as a viable player in a competitive Chicago market, while also making us feel welcome in sweet home Chicago.

Ned is a one-man walking ad agency. Formally educated in business, with history as an illustrator, writer, and performer, he's a natural fit in the world of advertising. Over his 20+ year career, Ned has risen to be recognized as one of Chicago’s top creative talents, with an unsurpassed reputation for big ideas, humorous storytelling, and hard-earned results.

Highly awarded and Emmy-nominated, Ned has touched every industry over the past two decades, while at the same time adding a few children’s books and feature films to his credit. At the peak of a long career at Leo Burnett, Ned decided to forgo a run at the top when we came calling, and what began as two-guys-in-a-room in 2007 flourished into a 230+ employee, fully integrated, digitally savvy, idea-centric shop in the heart of Chicago.
Jon Dupuis, Global President
Jon has over 20 years of experience, all working on the agency side of the business, from large, global agencies like McCann Erickson to his own independent agency. Jon has put his MBA to work growing global brands like Callaway Golf, WD-40, and Bumble Bee Seafoods before starting his own agency in 2002, NYCA. As one of the founding partners, Jon not only helped grow the TaylorMade-adidas Golf and ViewSonic brands, he helped grow NYCA from two people to sixty-five people and twelve accounts.

In 2008, Jon came back to NYC to operationally structure Cossette-NY, Canada’s largest agency network. After helping facilitate the sale of Cossette-NY, Jon joined Digitas to help lead the American Express business. For nearly seven years, Jon oversaw all digital communications across brand, loyalty, and acquisition for Amex. In 2017, Jon decided to help the Havas network as Chief Performance Marketing Officer to blend P&Ls across media and creative, but his heart still belonged to American Express, so when the opportunity to join denstuMB as the Global Lead across Amex opened up, he jumped at the chance to join.

In late 2019, Jon was appointed as Global President. In his new role, Jon works to strengthen and build dentsuMcgarrybowen’s offerings in key markets, in addition to overseeing the global American Express relationship.
Jennifer Hohman, Global Chief Growth Officer
Jen is an Innovative C-level executive with over 20 years of experience driving agency growth through both new business and client relationships. Having worked in holding company networks, Jen has a proven ability to drive successfully drive new business across creative, media, digital and CRM agencies. And also as an integrator that helps clients get the capabilities they need. Beyond new business, Jen also has deep experience in public relations, integrated marketing, CRM and content creation.

Prior to joining Dentsu McGarry Bowen, Jen served as the Global Chief Marketing Officer for IPG’s creative network, FCB. In addition to FCB, Jen also previously served as head of growth for other IPG agencies including Mediabrands, UM, and McCann Worldgroup/MRM for more than a decade. During her tenure, she brought in high profile accounts including Applebees, BMW, Charles Schwab, Chrysler, Dyson, ExxonMobil, GSK Flonase and Smokers Health and the US Army to name a few.

Prior to helping agencies attracting new business, Jen served as an EVP, Global Account Director for WPP’s Ogilvy, having led global business on top clients including IBM and SAP.

Clients & Brands


Agency Clients And Brands
Client Name: Intel
Start Date: 10/1/2014
Brand(s)/Services Provided:
IntelCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: United Airlines
Start Date: 8/10/2011
Brand(s)/Services Provided:
Mileage Plus UnitedCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
United AirlinesCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: The Clorox Company
Start Date: 5/1/2016
Brand(s)/Services Provided:
BritaCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Ever Clean Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Fresh Step Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
KingsfordCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
PrestoneCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Scoop Away Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Client Name: American Express
Start Date: 1/1/2017
Client Name: Marriott
Start Date: 5/1/2003
Brand(s)/Services Provided:
Courtyard MarriottCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Fairfield Inn & SuitesCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Marriott RewardsCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Residence Inn Creative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
Springhill SuitesCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR
TownePlace SuitesCreative Production-AOR
Digital/Interactive-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
1
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
Billing between $25.1 - $50 Million
and/or Agency Revenue between $5.1 Million - $10 Million
2
Billing more than $50 Million
and/or Agency Revenue more than $10 Million
11
MEDIA
Allocation percent of media placed by this office
National Broadcast28%
Local Broadcast4%
Print19%
Out of Home3%
Digital (Internet, Mobile, SEM, Viral)46%

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Aerospace
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gasoline/Petroleum
Government | economic development
Government | military & defense
Government | political
Healthcare | direct to consumer (DTC)
Healthcare | pharmaceutical
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Luxury & Imported products
Non-profit, associations & public services
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism