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Switch

AGENCY CONTACT INFORMATION
SwitchPhone (314) 206-7700
6600 Manchester AvenueFax (314) 206-4570
St. Louis, MO 63139URL www.liberateyourbrand.com
Contact Nicole Phillips
E-mail nicolep@theswitch.us
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Switch is an independently-held, experiential marketing agency working with companies and brands who share our belief in the power of engagement to drive behavior-changing results. Switch specializes in brand and sponsorship activation programs, field marketing, digital media, consumer and corporate events.

With 130+ full-time employees and 1300+ field marketing advocates across the U.S., Switch boasts 33+ years of proven experience supporting our B-to-B and B-to-C clients face to face, online, at retail and special events including: 5-Hr Energy, Ascension Health, AB-InBev, blu eCigs, Catholic Health Association, CHI, ClinicalKey, Coca-Cola, Bosch Tools, Budweiser, Bud Select, Busch, Busch Stadium Special Events, Covidien Health, Elsevier, Essence Healthcare, FUZE, Girl Scouts of Eastern Missouri, Glaceau, Junior Achievement, Major Brands, Muscle Milk, Natty Light, PetSmart, PowerAde, Primerica, Savvis, SeaWorld Parks & Entertainment, Select 55, vitaminwater, VHA


Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Switch: Liberate Your Brand
6600 Manchester Ave.,
St. Louis, MO 63139
Phone: (314) 206-7700

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees101-200
Total US500+
Total Worldwide500+
Discretionary Comments:
130+ full-time employees and 1000+ field marketing brand advocates working across the U.S
BIOS
Mike O'Neill, CEO
One of Switch’s three fearless leaders, Mike builds the overall creative caliber of the organization, oversees account development and drives the business strategy for Switch and its 110+ full time and 900+ field employees.

Mike led Switch's spinoff from Anheuser-Busch and subsequent operations as an independent, experiential agency liberating brands from the confines of traditional media to drive consideration, trial, advocacy and ultimately purchase.

Mike boasts 25+ years of alcohol and CPG brand marketing experience, leadership experience in developing promotions and marketing programs for traditional, new media and channel programming to support distributor sales efforts in both on and off-premise.
John Nickel, President
John oversees experiential operations including field staffing, project management and all in-house production services. His formative years track back to being a lighting designer, meeting and events producer for dozens of major corporations.

John brings a 35+ year track record of experience in almost every phase of creative development, production, production management and operations.

John is a St. Louis philanthropist and big believer in giving back to the community. He is on committees for Arts & Education, Christmas in St. Louis, Variety the Children’s Charity, Junior Achievement, Webster University, amongst others.
Kevin Quigley, EVP + Partner
In 1980, Kevin was a founder of Busch Creative Services Corporation (now Switch.) With 35+ years of experience in marketing communications, Kevin has worked with Ralston Purina, Nissan, Toyota, Monsanto, Seven-Up, Anheuser-Busch and many others.

Kevin has worn many hats during his tenure, serving as a writer, business strategist, producer, project manager – and financial, contract, insurance, administration and IT leader. Kevin’s deep understanding of the agency/client relationship ensures both our employees and clients the best service possible.

Kevin received his MBA from Washington University, St. Louis and his Bachelor of Arts in Speech and Dramatic Arts from the University of Missouri-Columbia. And when he’s not crunching contracts and talking IT, you can find Kevin in the gym, playing soccer or snarfing down sushi.
Annie Castellano, Chief Creative Officer
Now in her 11th year with Switch, Annie spends her days overseeing the development of strategies, concepts and creative ideas for clients in a range of disciplines from digital to live events. In the early days of her career, Annie served as a copywriter developing promotional and print campaigns for Nike and Anheuser-Busch InBev. Since then, her passion for the psychology of human communication has driven her to more experiential forms of marketing where audience engagement rules.

These days, Annie works with her team of writers, analysts, strategists, creative directors and digital specialists to create interesting and effective programs that facilitate lasting connections with people. Some of her favorite clients include MD Consult, Procedures Consult, ScienceDirect, the Missouri Coalition Against Domestic and Sexual Violence, vitaminwater, Savvis and Natty Light.

Clients & Brands


Agency Clients And Brands
Client Name: Anheuser-Busch InBev
Start Date: 4/1/1980
Brand(s)/Services Provided:
Budweier Creative Production-Project
Digital/Interactive-Project
Sales Promotion-Project
Strategy/Planning-Project
Client Name: The Coca-Cola Company
Client Name: Elsevier
Start Date: 1/1/2007
Client Name: 5-hr Enegy
Start Date: 9/1/2009
Client Name: glacéau
Brand(s)/Services Provided:
vitaminwater, PowerAde, FUZE, smartwater, vw zero, NOS, PowerAde ZEROCreative Production-Project
Other-AOR
Sales Promotion-Project
Client Name: Junior Achievement
Client Name: Primerica
Client Name: Rand McNally
Start Date: 1/1/2011
Client Name: Muscle Milk
Brand(s)/Services Provided:
Muscle MilkOther-AOR
Client Name: blu Ecigs
Start Date: 3/1/2013

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
2
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
2
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
10%Advertising - General Market/ Traditional



10%Business-to-BusinessEnter optional description



10%Corporate CommunicationsEnter optional description



10%DesignEnter optional description



3%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



10%Digital/Interactive | Website development, hosting, monitoring



25%Event MarketingEnter optional description



10%Health CareEnter optional description



2%Multicultural | Hispanic/Latino AmericanEnter optional description



5%Sales PromotionEnter optional description




Industry Experience

INDUSTRIES
Agriculture
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Education
Entertainment & Culture | amusement parks
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Industrial, Manufacturing & chemicals
Media | broadcasting
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | consumer electronics
Technology | electronics
Tobacco
Travel | airlines
Travel | automobile rental
Travel | tourism