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Crosby Marketing Communications

AGENCY CONTACT INFORMATION
Crosby Marketing CommunicationsPhone (410) 626-0805
705 Melvin AvenueFax (410) 269-6547
Suite 200URL www.crosbymarketing.com
Annapolis, MD 21401-1533Contact Raymond Crosby
E-mail raycrosby@crosbymarketing.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
The Crosby team is passionate about creating communications programs focused on Inspiring Actions That Matter™. These actions positively impact people's lives, while also contributing to the greater good.

Crosby helps clients make powerful connections with their customers, constituents and communities by tapping insights that shape attitudes, inspire behavior change and motivate positive action. The firm's award-winning campaigns, which integrate paid, earned, shared, and owned channels and tactics, have touched the lives of virtually everyone in America.

Crosby has specialized practices in Healthcare, Government, and Nonprofits & Causes, and ranks among the country’s top independent agencies. It has headquarters in Maryland's state capital of Annapolis and offices in Washington, D.C.

Clients include: American Kidney Fund, AHRQ, Catholic Relief Services, DAV (Disabled American Veterans), EPA’s ENERGY STAR program, Kaiser Permanente, Military OneSource, Sagepoint Senior Living Services, Social Security Administration, USDA, U.S. Dept. of Health & Human Services, Veterans Health Administration, and the Wallace Foundation.

Crosby is a member of the PR Council and American Association of Advertising Agencies (4As), and is proud to have industry-leading client and staff retention levels. To review case studies and capabilities, visit crosbymarketing.com.

What actions can we inspire for you?

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
Crosby Marketing Communications
705 Melvin Avenue, Suite 200
Annapolis, MD 21401
Phone: (410) 626-0805
Crosby Marketing Communications
7315 Wisconsin Avenue, Suite 310 East
Bethesda, MD 20814
Phone: (301) 951-9200

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
BIOS
Raymond Crosby, President and CEO
Raymond sets the strategic direction for one of the country’s leading integrated communications firms. He is the guiding force behind Crosby’s mission to Inspire Actions That Matter™, helping clients positively impact people’s lives and contribute to the greater good.

For more than 30 years, his creative thinking has helped leading national nonprofits, healthcare organizations, federal agencies and consumer brands measurably improve their reputation and marketplace impact.

Raymond’s emphasis on building a strong culture of collaboration, client focus, and creative excellence has resulted in client tenure and staff tenure that far exceed industry averages. Through consistent growth under his leadership, Crosby now ranks #33 on O’Dwyer’s list of largest independent firms and #8 for healthcare, and is a Top 15 provider on the GSA AIMS schedule.

A lifelong resident of Annapolis, Raymond graduated from the University of North Carolina at Chapel Hill, with a BA degree in Radio, Television and Film. At Carolina, he played lacrosse on two NCAA National Championship teams.

He serves on the Council of Governors for the Mid-Atlantic region of the American Association of Advertising Agencies (4As), the Board of Directors for Severn Bank, and volunteers his free time to a broad array of community causes.
Joel Machak, Executive Creative Director
Joel joined Crosby in 2005 after 20+ years with some of the country’s most successful advertising agencies. He brings creative energy and big brand thinking to lead the team. His focus is on driving our creative product to new heights. Beyond a fresh perspective, Joel brings a creative philosophy that puts client success and seamless brand integration first.

Before joining Crosby, Joel worked on many national brands, creating campaigns across every medium. Early in his career, he co-created the Crash Test Dummy campaign, one of America’s most successful PSA programs ever. He’s also done great work for clients such as McDonald’s, Kellogg’s, Hallmark Cards and Whirlpool, winning many of the industry’s highest awards along the way.

Outside the office, Joel explores his interests in science, astrophysics, and great writing. Currently, his favorite writers are Cormac McCarthy and Czeslaw Milosz.
Meredith Williams, MPH, EVP, Government Practice Co-Leader
Meredith is an expert in strategic communications and social marketing with more than 20 years of experience managing national outreach programs for federal agencies. As the co-leader of Crosby’s Government Practice, she directs strategy development, public and private partnerships, and multimedia outreach programs to engage and activate key stakeholders and the public.

Prior to joining Crosby, Meredith served as a Principal Associate at Abt Associates, an international research company, managing public health programs for the Substance Abuse and Mental Health Services Administration (SAMHSA). Prior to that, she was a Partner at Gallup Inc. leading a portfolio of federal clients including SAMHSA and the U.S. Department of Veterans Affairs (VA).

Her award-winning campaigns and educational initiatives include increasing awareness of health insurance coverage for behavioral health conditions through the Affordable Care Act; managing formative research and strategic planning for tobacco prevention among adolescents; designing and implementing national campaigns for underage drinking and suicide prevention; overseeing multimodal data collection for the VA’s New Generation Study on Veterans serving in Iraq and Afghanistan; and coordinating national obesity and wellness programming targeting children and worksites, which reached over 1000 communities through a network of advocacy organizations and Fortune 500 partners for the National Heart, Lung, and Blood Institute and Centers for Disease Control and Prevention.

Meredith is an adjunct professor with the George Washington University Milken Institute School of Public Health.

She received her MPH from the George Washington University School of Public Health and earned her BA from Purdue University.
Denise Aube, EVP, Healthcare Practice Leader
Denise brings a wealth of brand building, healthcare communications experience, strategic thinking and contagious drive to help clients succeed. She leads multi-functional Crosby teams and strategic partners in the creation of research-based, fully integrated communications programs for a variety of healthcare organizations, government agencies, associations, and nonprofits.

With 30 years of experience, healthcare is second nature to Denise, having counseled clients such as Kaiser Permanente, Ameritox, Department of Health and Human Resources, the Veterans Health Administration, Adventist Healthcare, Saint Agnes Hospital, FamilyWize, ITL Corporation, Sagepoint, PinnacleCare, Maryland Primary Care Physicians, the National Committee for Quality Assurance (NCQA), the Committee for Affordable Quality Healthcare (CAQH), and Blue Cross Blue Shield.

As the leader of our healthcare practice, her expertise spans the full continuum of care from prevention and wellness to primary care, tertiary care, clinical and health services research, chronic care management and long-term care/aging services. She has directed programs that successfully engage every possible healthcare stakeholder from consumers, to caregivers and clinicians, to donors, policy makers and payers. These programs range from B2B, B2C and B2G and include knowledge transfer dissemination, clinical service line promotion, consumer enrollment programs, clinician engagement for quality improvement, digital health initiatives, patient education and clinician support services, and a variety of initiatives designed to influence healthy behavior among at-risk populations including tobacco prevention and cessation programs.

A graduate of Smith College, Denise cut her teeth at New York agencies Scali, McCabe, Sloves and Della Femina, Travisano and Partners working on brands such as Volvo North America, Sheraton International, HealthAmerica and Chemical Bank.

She is an active member of the Society for Healthcare Strategy and Market Development, and accredited by the Academy for Healthcare Management and the Public Relations Society of America.
Jeff Rosenberg, MSW, EVP, Nonprofits & Causes Practice Leader
Jeff is a communications expert with the heart of a social worker. At Crosby, he heads our Nonprofits & Causes Practice, helping leading nonprofits, foundations, and advocacy groups to motivate behavior change that contributes to the greater good.

At the U.S. Department of Health and Human Services (HHS) Jeff held several positions, including Communications Director in the Office of the Secretary. He also served as the acting director of the federal Head Start program and the Office on Child Abuse and Neglect.

For sixteen years, Jeff was President of Rosenberg Communications, where he directed an array of communications programs addressing some of the country’s most salient health and social issues. His portfolio of work includes a national, multicultural public education campaign on health and parenting; Spanish-language PSAs for the federal office of Head Start; groundbreaking research to help health professionals better communicate with patients; and strategic communications programs in the workforce development field.

He is an accomplished author, having co-written two books, including the Better Homes and Gardens New Father Book. He is married with three children.
Pam Atkinson, EVP, Director of Connections Planning
Pam uses her 20 years of experience to lead the strategic planning, negotiating, and buying of digital, mobile, broadcast, print, outdoor, and promotional media for consumer and business-to-business programs. Her connection planning philosophy applies a fully integrated approach of all media: paid, earned, owned and shared. She has worked on both national and regional brands such ENERGY STAR, Kaiser Permanente, DAV, Social Security Administration and Saint Agnes Hospital among others. Pam has mastered the art of matching marketing strategy with a creative mix of media for maximum results.

A graduate of the University of Maryland with a Bachelor of Science degree in Journalism, Pam began her media career at Henry J. Kaufman & Associates, Washington, D.C., and went on to Eisner Communications, Baltimore, before joining Crosby in 2003. She currently serves on the AAAAs Mid-Sized Agency Media Directors Committee.
Suresh John, EVP, Digital Strategy & Analytics
Suresh is a high-impact digital strategist and analytics expert with more than 17 years of experience. As Crosby’s technology thought leader, he spearheads developing innovative online campaigns, web destinations, mobile applications, and marketing automation solutions for clients. Through user experience research and big data analytics, he creates performance-driven programs that activate customers, influence constituent behavior, and mobilize online communities.

Before joining Crosby, Suresh was Vice President of Digital Strategy and Marketing for Blue Water Media, a D.C.- based digital agency; Vice President at ThinkingWave, a web development and IT services consultancy; and Vice President at DVC Worldwide, a global marketing promotions agency. Before venturing into digital marketing, Suresh worked for Arthur Andersen as a senior management consultant.

Suresh has created high-profile digital solutions for leading federal agencies including Department of Veterans Affairs, Health & Human Services, Homeland Security, Department of Defense, and Housing and Urban Development; blue-chip companies including AT&T, Pfizer, Marriott, Procter & Gamble, and Johnson & Johnson; renowned nonprofits including the American Lung Association, Bill & Melinda Gates Foundation, Friends of Cancer Research, and Johns Hopkins Bloomberg School of Public Health.

Suresh received a Bachelor of Science from Cornell University. He is an avid sports enthusiast and lifelong tennis player who has played at the U.S. Open…as a ball boy. Suresh is married with four children.

Clients & Brands


Agency Clients And Brands
Client Name: American Kidney Fund
Start Date: 8/1/2017
Client Name: Catholic Relief Services
Start Date: 5/1/2005
Client Name: DAV (Disabled American Veterans)
Start Date: 1/1/2014
Client Name: EPA, ENERGY STAR Program
Start Date: 8/1/2010
Client Name: Kaiser Permanente
Start Date: 6/1/1997
Client Name: Social Security Administration
Start Date: 6/1/2005
Client Name: USDA
Start Date: 7/1/2004
Client Name: U.S. Department of Health and Human Services
Start Date: 9/1/1991
Client Name: Veterans Health Administration (VHA)
Start Date: 8/1/2011
Client Name: The Wallace Foundation
Start Date: 3/1/2011

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
2
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
5
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
5
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
4
MEDIA
Allocation percent of media placed by this office
National Broadcast10%
Local Broadcast10%
Print15%
Out of Home5%
Digital (Internet, Mobile, SEM, Viral)50%
All Other10%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
10%Advertising - General Market/ TraditionalEnter optional description



10%Brand ConsultingEnter optional description



5%Corporate CommunicationsEnter optional description



10%Digital/Interactive | E-Commerce SolutionsEnter optional description



10%Digital/Interactive | Search Engine MarketingEnter optional description



15%Digital/Interactive | Website development, hosting, monitoringEnter optional description



20%Health CareEnter optional description



5%Media BuyingEnter optional description



15%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Consumer Services
Education
Financial services | insurance
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Non-profit, associations & public services
Public Relations
Real Estate | buildings & construction
Discretionary Comments:
Senior Living