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DeVito/Verdi

AGENCY CONTACT INFORMATION
DeVito/VerdiPhone (212) 431-4694
100 Fifth Avenue, 16th FloorFax (212) 431-4940
New York, NY 10011URL www.devitoverdi.com
Contact Paul McCormick
E-mail pmccormick@devitoverdi.com
AGENCY OWNERSHIP
Privately Held
Minority Owned
    »Other
(A minority-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by United States citizens who are members of the following racial groups: African American, Asian American, Hispanic American and Native American.)
AGENCY DESCRIPTION
DeVito/Verdi is one of the most consistently recognized ad agencies for strategic and creative excellence. We have been named “Best Small/Mid-Sized Ad Agency in the U.S.” by the American Association of Advertising Agencies for six years. This is a record no agency, large or small, has beaten.

We are business people first and foremost, and our work in communications is therefore a craft. This craft will be judged as best-of-class by our clients. DeVito/Verdi operates with a “bias for action” with the responsibility to lead clients to their goals

We search for truth. Our philosophy is based on the view that our job is to capture a truth either about the product or the consumer that will resonate deeply with our target audience. We have proven, time and time again, that what works best is something that is truthful, valuable, as well as unforgettable, and will hit a consumer nerve.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
DeVito/Verdi
100 5th Ave, Floor 16,
New York, NY 10011
Phone: (212) 431-4694

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
BIOS
Ellis Verdi, Co-Founder and President
Ellis is committed to a deep understanding of each client’s business and to delivering the highest standards of service. Prior to having his own agency, Ellis spent four years at Grey Advertising, where he was one of the company’s youngest and brightest Vice President Management Supervisors. He managed the marketing and advertising for numerous clients, including General Foods, Bristol-Myers, Holly Farms, Humana Healthcare Services, Farley Industries and No-Nonsense. Ellis held the position of Marketing Manager at the Pepsi-Cola Company prior to Grey. He was in charge of the advertising and marketing for Diet Pepsi and other brands such as Pepsi Light and Mountain Dew.
Sal DeVito, Co-Founder and Executive Creative Director
Sal is one of the best creative talents in the industry. Prior to DeVito/Verdi, Sal was Creative Director at Levine Huntley, Schmidt and Beaver. Sal has made himself well known as a leading creative force by amassing one of the largest collections of the most prestigious awards in the business. He was honored by the International Cannes Film and TV Festival with a Gold Lion, by the Andy Awards with a Best of Show award and was awarded a Clio award for his work on Beneficial Financial. Sal recently won a Gold Pencil at the ONE Show for his ACLU ad on racial profiling featuring Martin Luther King, Jr. For the past 20 years he has taught at the School of Visual Arts, in what is widely regarded the preeminent course on advertising.
Kelly Durcan, Director of Public Relations
Kelly Durcan, Director of Public Relations
Kelly has more than 25 years’ experience in creating and implementing comprehensive PR programs for dozens of national and international clients. He has developed a highly successful campaign for retailer Meijer stores in the past two years. He has handled the PR for such national brands as Dutch Boy, Visine, General Electric, Marriott Resorts, Equal, American Home Products, Tissot, Hartmarx, Arm & Hammer, Smith Corona and others. His travel and tourism experience includes overseeing the PR efforts for the Tourist Boards of Great Britain, Trinidad & Tobago, Curaçao, and Uruguay. As an account executive at the PR firm Lobsenz-Stevens, Kelly handled the New York State Lottery and Commercial Trust Company.
Andrew Brief, Director of Account Services
Andy brings quick intelligence and strategic smarts to a client’s business. Before coming to DeVito/Verdi, Andy spent seven years at Lois/USA as VP Management Supervisor, where his client roster included some of the agency’s largest marketers: Pepsi-Cola, ESPN, Data General, Bristol-Myers and Minolta. He started his career at NW Ayer on the AT&T business and was at Kornhauser and Calene working on American Home Products brands such as Black Flag, Easy Off and Denison’s Chili.
Chris Tinkham, Director of Media Planning and Promotions
Chris brings more than 20 years of media experience to our clients’ business. His experience prior to joining us included senior level positions at DDB/Needham, Lois/USA, Wells Rich Greene and Western Media. Chris managed media planning departments of 100+ people and billings in excess of $800 million. His list of past clients spans virtually every product category imaginable: Procter & Gamble, IBM Corporate and Product, Chase, Ford Corporate, New York State Tourism and Business Development, Chanel, ABC/ESPN, Philip Morris, MCI, Bristol-Myers, Sun Oil, Miles Labs, Crowne Plaza, Hiram Walker, Reebok and Levis, to name only a few.
Barbara Michelson, Director of Broadcast Production
Barbara is an industry veteran with over 20 years’ experience as a broadcast producer. Before working at DeVito/Verdi, she was a high-profile freelance producer for 15 years, with credits on over 200 projects (including work for Bob Giraldi Productions and Wells Rich Greene). Her past experience includes McDonald’s, Wheaties, Budweiser, Holiday Inn, Hertz, AT&T, American Motors, Chrysler, Canada Dry, Dr. Pepper, American Express, Mobil, Diners Club, Procter & Gamble and NYNEX. She has also produced music videos and several award-winning short films. Barbara has a B.A. from the University of Pennsylvania. She is a member of the International Women’s Writing Guild and the New York Women in Film & Television Programming Committee.

Clients & Brands


Agency Clients And Brands
Client Name: Bernie & Phyl''s Furniture
Client Name: BevMo!
Brand(s)/Services Provided:
BevMo!Creative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Men's Wearhouse
Brand(s)/Services Provided:
Men's WearhouseCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: University of Chicago Medicine
Client Name: Legal Sea Foods Restaurants
Brand(s)/Services Provided:
Legal Sea Foods RestaurantsCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: BayCare Health System
Brand(s)/Services Provided:
BayCare Health SystemCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Mount Sinai Medical Center
Brand(s)/Services Provided:
Mount Sinai Medical CenterCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: National Thoroughbred Racing Association
Brand(s)/Services Provided:
National Thoroughbred Racing AssociationCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: For Eyes Optical
Brand(s)/Services Provided:
For Eyes OpticalCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: 7-Eleven
Brand(s)/Services Provided:
7-ElevenCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Media Buying-Project
Media Planning-Project
Strategy/Planning-Project

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
1
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
1
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
4
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
5
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
Billing between $25.1 - $50 Million
and/or Agency Revenue between $5.1 Million - $10 Million
4
Billing more than $50 Million
and/or Agency Revenue more than $10 Million
3
MEDIA
Allocation percent of media placed by this office
National Broadcast31%
Print28%
Out of Home19%
Digital (Internet, Mobile, SEM, Viral)8%
All Other14%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
5%Business-to-BusinessCANON BUSINESS SOLUTIONS: BUSINESS-TO-BUSINESS CAMPAIGN THAT POSITIONED CANON AS THE TOTAL SOLUTION PROVIDER FOR THE “PROBLEM-PLAGUED” OFFICE MANAGER. FULLY INTEGRATED EFFORT: TV, RADIO, PRINT, OOH, DIRECT.



5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



10%Digital/Interactive | Mobile and WirelessTHE AGENCY PRIDES ITSELF IN THE RESULTS WE HAVE BEEN ABLE TO GENERATE FOR MANY OF OUR CLIENTS THROUGH THE USE OF NEW MEDIA STRATEGIES AND EXECUTION. WE VIEW NEW MEDIA NOT ONLY AS ELECTRONIC, INTERNET-BASED VEHICLES, BUT AS ANYTHING THAT PUTS EMERGING MEDIA TO STRATEGIC USE.



10%Direct MarketingWE HAVE CREATED AND EXECUTED A VARIETY OF UNIQUE DIRECT MARKETING PROGRAMS FOR MANY OF OUR CLIENTS SUCH AS TIMEOUT NEW YORK, ECAMPUS.COM, LINENS ‘N THINGS, CANON BUSINESS SOLUTIONS, FOR EYES OPTICAL AND OTHERS.



15%Health CareOUR AWARD-WINNING WORK FOR MOUNT SINAI MEDICAL CENTER IN NEW YORK HAS RECEIVED NATIONAL RECOGNITION AND WAS CONSIDERED ONE OF THE BEST HEALTHCARE CAMPAIGNS OF THE PAST FEW YEARS. THE CAMPAIGN USES A POWERFUL EMOTIONAL PLATFORM TO REPOSITION THE HOSPITAL AND HAS BEEN CREDITED WITH TURNING AROUND THE REPUTATION OF THIS ESTABLISHED INSTITUTION. WE ARE ALSO THE AGENCY FOR ABINGTON MEMORIAL HOSPITAL IN THE GREATER PHILADELPHIA AREA.



20%Media BuyingDEVITO/VERDI HAS FULL IN-HOUSE MEDIA CAPABILITIES: PLANNING, BUYING, CONSULTING, PROMOTION PROGRAMS, BUSINESS-TO-BUSINESS, ONLINE, AND PRODUCT PLACEMENT. WE OFFER THE IN-DEPTH STRATEGIC DISCIPLINE AND CONTEMPORARY MEDIA KNOWLEDGE OF A LARGE MEDIA COMPANY MESHED WITH THE EFFICIENCY, RESPONSIVENESS AND FLEXIBILITY OF A RESULTS-ORIENTED, INDEPENDENT AGENCY.



20%Media PlanningDEVITO/VERDI HAS FULL IN-HOUSE MEDIA CAPABILITIES: PLANNING, BUYING, CONSULTING, PROMOTION PROGRAMS, BUSINESS-TO-BUSINESS, ONLINE, AND PRODUCT PLACEMENT. WE OFFER THE IN-DEPTH STRATEGIC DISCIPLINE AND CONTEMPORARY MEDIA KNOWLEDGE OF A LARGE MEDIA COMPANY MESHED WITH THE EFFICIENCY, RESPONSIVENESS AND FLEXIBILITY OF A RESULTS-ORIENTED, INDEPENDENT AGENCY.



15%Public RelationsWE HAVE CREATED NUMEROUS PR PROGRAMS FOR CLIENTS IN VIRTUALLY EVERY SINGLE CATEGORY, AND HAVE PRODUCED A NUMBER OF MEMORABLE EVENT-DRIVEN COMPONENTS TO AUGMENT OVERALL MARKETING PLANS. OUR PUBLIC RELATIONS DEPARTMENT IS GEARED TO POSITION CLIENTS IN THE NEWS. OUR CAPABILITIES INCLUDE: MEDIA TOURS, SPOKESPERSON RECRUITMENT, SPECIAL EVENTS, PRESS CONFERENCES, HIGH-PROFILE NATIONAL EVENTS, EDITORIAL GIFT PROMOTIONS, ETC..




Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Automotive | aftermarket
Automotive | vehicles
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | insurance
Food & Beverage | alcoholic beverages
Food & Beverage | food
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Home Products | home furnishings
Media | broadcasting
Non-profit, associations & public services
Public Relations
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | consumer electronics
Technology | electronics
Travel | airlines
Travel | hotels & resorts
Travel | tourism