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Last Modified: 7/12/2018

Richards/Carlberg

AGENCY CONTACT INFORMATION
Richards/Carlberg	Phone (713) -96-5-0764
1900 West Loop South	Fax (713) -96-5-0135
Suite 1100	URL www.richardscarlberg.com
Houston, TX 77027-3207	Contact Chuck Carlberg
	E-mail chuck_carlberg@richardscarlberg.com

AGENCY OWNERSHIP

Privately Held

AGENCY DESCRIPTION

We’ve been in this roller coaster ad biz for 47 years and counting. So our co-principals, Chuck and Gayl Carlberg, have seen and done it all.

We help clients generate results. Period. Results like sales, calls, visits, clicks or the ever-enigmatic “buzz.” Along the way, we’ve won more awards than you can shake a Sharpie at.

In 2006, Chuck and Gayl sold their agency to Stan Richards of The Richards Group in Dallas. Now that we’re associated with America’s largest independently owned agency, we bring even more branding firepower to the table.

So if you have goals to reach, reach out to us. And let’s go have some fun.

Offices

GLOBAL SERVICE REGIONS

Mexico

U.S. OFFICES

Richards/Carlberg

1900 West Loop South, Suite 1100

Houston, TX 77027

Phone: (713) 965-0764

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	0-50
Total US	0-50
Total Worldwide	0-50
Discretionary Comments:
All of our clients are serviced through the Houston office.

BIOS

Chuck Carlberg, Principal/Brand Creative Director

Chuck Carlberg, Principal/Brand Creative Director

Chuck founded his agency with three other young turks and a media director who doubled as the agency receptionist. Those small beginnings led to Houston’s premier creative advertising agency and to the natural evolution of a creative brand called Richards/Carlberg.

Chuck’s work has been recognized by every major advertising competition from Houston to New York. He was named to Adweek’s Creative All-Stars and “Best Creative Director of the Southwest.” In 1999, he was awarded Houston Advertising Federation’s Silver Medal for outstanding work in advertising and in the community. And in 2012, he was inducted into the Southwest Advertising Hall of Fame.

Chuck has worked on airlines, restaurants, hotels, newspapers, radio and TV companies, energy businesses both upstream and downstream, packaged goods, soft drinks, cell phone service, healthcare, automobiles, tractors, bayous, parks, flood control, anti-graffiti, anti-trash – and he even helped elect Houston’s mayor. He understands what it takes to make customers actually do something – open their wallets, open their eyes, or open their mouths.

He loves his city, serving Mayor Sylvester Turner on The Houston Parks Board; and serving as a founding member of The Quality of Life Coalition, Chair Emeritus of The Buffalo Bayou Partnership, and board of the Memorial Park Conservancy. He has worked with City Council members to “Stop Trashing Houston” and to “Stop Graffiti” in Houston neighborhoods. Most recently, Chuck was appointed to the University of Texas-Austin College of Communications board.

Chuck married his wife and business partner, Gayl, on April Fool’s Day, 1978, and loves working and living with her every day. They have two children who have each made their own way in the ad business. When he’s not working (which he loves), Chuck is a very active outdoors kind of guy, now training for his next MS 150 Bike Ride from Houston to Austin.

Gayl Carlberg, Principal/Brand Creative Director

Gayl Carlberg Principal/Brand Creative

Gayl is creative. Period. She has been honored by some of advertising’s most prestigious and selective competitions – Clio Awards, New York Art Directors Club, Communication Arts magazine, the American Advertising Federation’s ADDY Awards, and Graphis magazine. She was also named one of Adweek’s “Women on the Rise” and “Best Television Art Director in the Southwest.”

However, most people don’t realize that Gayl enjoyed entrepreneurial forays into children’s clothing design and songwriting, too. One of her clothing designs was even worn by Robin Williams’ newborn daughter on The Tonight Show. Gayl’s song “There’s a War in Me” was recorded by Academy of Country Music Best New Artist nominee Chalee Tennison.

Gayl has always distinguished herself by focusing on the big picture of a client’s marketing objective, fashioning integrated campaigns across every conceivable medium. In fact, she was developing “guerrilla” or “street buzz” ad campaigns for the Houston Chronicle years before the trend caught the eye of national advertisers. That kind of strategic thinking and creative output helped “the big, new H-E-B” in its successful push into Houston, one of the nation’s most competitive grocery markets: it helped Lone Star College win a major bond election, and it helped raise awareness for Houston’s premier health university with “The many faces of UTHealth” campaign. She is also excited to have achieved her career long goal of the agency’s recent win of the Blue Bell Creameries account.

As creative director and principal, Gayl also oversees all website redesigns from small to large scopes.

Whether it’s a newspaper, a financial institution, a hotel, a university, a retail chain, or an upscale restaurant, Gayl has managed to bring that same level of insight and creativity to each and every client she works with.

Stephanie Weaver, Brand Media

While attending The University of Texas at Austin, Stephanie refused to have a free day on her calendar. She joined leadership teams for multiple campuswide events, interned for a state representative, worked for the RecSports department, and served on the executive board for Student Government. Stephanie’s degrees in communication studies and public relations melded with her passion for sports when she took a position with the Round Rock Express Triple A baseball team following graduation in 2006.

Stephanie made the move to Houston with the opportunity to work for Lone Star Sports & Entertainment, an affiliate of the Houston Texans. In this role, she was able to plan events and learned the craft of brand media. She planned, executed, and even designed creative for multiple collegiate football games and international soccer matches. With the Texans, she was able to continue her in-game entertainment experience as she managed promotions, performances, and on-field timing for all games. Stephanie continued to expand her skills during her time as the marketing and PR manager for the Harris County – Houston Sports Authority. She promoted national and international sporting events brought to the greater Houston community, while also working with existing sporting events in Houston to ensure that groups reached their goals in ticket sales, branding, and media exposure.

In her position with Richards/Carlberg, Stephanie works closely with Central Texas College, South Texas College, Stephen F. Austin State University, Schlotzsky’s, and Mahindra Tractors.

Stephanie’s strong media training and background have given her the springboard for becoming one of the most respected media professionals in Houston.

Karen Holland, Brand Creative/Art Director

Karen Holland Brand Creative/Art Director

Japanese windup toys, the storytelling of Ira Glass, graphic novels, and mosaics. These are a few of Karen’s favorite things. She says they inspire her, which is ironic since Karen is best known for inspiring others.

Karen has inspired people to use a credit union, read the newspaper, and go to college. Because of her work, people are inspired to choose, donate, vote, apply – and click. From online to print and broadcast advertising, Karen’s strength is creating a unique brand personality that moves people to act.

Award show judges have been inspired by Karen too. That’s why she has been honored in national competitions including the Clios, the New York Art Directors Show, and Cannes. Her work has also earned recognition in Communication Arts, Print, Archive, and Creativity magazines.

Karen is a Plan II graduate of The University of Texas, where she completed the Texas Creative Sequence. Amazingly, her career has spanned many years but only at two agencies: Ogilvy & Mather and Richards/Carlberg. Loyalty like that is not only rare but truly … well …inspiring.

When not designing beautifully creative pieces of advertising, Karen enjoys the company of her husband, son, and daughter.

Clients & Brands

Agency Clients And Brands

Client Name:	Mahindra Tractors
Start Date:	9/1/2000

Client Name:	The University of Texas Health Science Center at Houston
Start Date:	10/17/2012

Client Name:	Stephen F. Austin State University
Start Date:	9/10/2013

Client Name:	South Texas College
Start Date:	6/1/2013

Client Name:	University of Houston-Clear Lake
Start Date:	9/1/2011

Billings & Revenue

BILLING/ REVENUE RANGES
	Number of Clients
Billing less than $1 Million and/or Agency Revenue less than $200 Thousand	31
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand	3

MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES

Agriculture

Automotive | vehicles

Consumer Services

Education

Entertainment & Culture | amusement parks

Financial services | banking

Food & Beverage | food

Food & Beverage | soft drinks

Gasoline/Petroleum

Government | economic development

Government | political

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | pharmaceutical

Industrial, Manufacturing & chemicals

Media | broadcasting

Media | other

Media | publishing

Non-profit, associations & public services

Professional services (Accountants, consultants, lawyers)

Public Relations

Real Estate | buildings & construction

Recreation & Sports | hobbies

Restaurants

Retail

Technology | .com business

Technology | computer hardware & software

Technology | consumer electronics

Travel | airlines

Travel | hotels & resorts