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MullenLowe U.S.

AGENCY CONTACT INFORMATION
MullenLowe U.S.Phone (617) 226-9000
40 Broad StreetFax (617) 226-9100
Boston, MA 02109-4308URL us.mullenlowe.com
Contact David Swaebe
E-mail david.swaebe@mullenlowe.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
MullenLowe U.S. is a unit of MullenLowe Group, a creatively driven global network of distinctive agencies in more than 65 markets worldwide. MullenLowe U.S. is a “hyperbundled” agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. MullenLowe U.S. specializes in working with thought-leader brands, including Acura, Royal Caribbean, E*TRADE, Whole Foods Market, JetBlue, U.S. Cellular, American Greetings and Patrón. The agency has been recognized as a Fast Company Most Innovative Company and a 4x Advertising Age A-List Agency. MullenLowe U.S. has offices in Boston, NYC, LA and Winston-Salem, NC. MullenLowe U.S. is a wholly owned subsidiary of the Interpublic Group (NYSE:IPG). For more on MullenLowe U.S., please visit mullenloweus.com, twitter.com/mullenloweus or facebook.com/mullenloweus.

Offices


GLOBAL SERVICE REGIONS
U.S. OFFICES
MullenLowe Boston
40 Broad Street,
Boston, MA 02109-4308
Phone: (617) 226-9000
MullenLowe LA
2121 Park Place, Suite 150
El Segundo, CA 90245
Phone: (617) 226-9000
MullenLowe NY
386 Park Avenue South, 14th Floor
New York, NY 10016
Phone: (646) 870-4500
MullenLowe Winston-Salem
525 Vine Street,
Winston-Salem, NC 27101
Phone: (336) 765-3630

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees201-500
Total US500+
Total Worldwide500+
BIOS
Lee Newman, Chief Executive Officer
Lee has a passion for innovation and a belief in the power of creativity to achieve extraordinary business results. At MullenLowe U.S., he oversees all four domestic offices, ensuring seamless integration and collaboration across each. He brings deep experience in the automotive industry, having worked on BMW’s groundbreaking “BMW Films” campaign as well as Audi’s award-winning “Art of the Heist” campaign. Prior to joining MullenLowe U.S., Lee served as President of Ogilvy Chicago, overseeing all aspects of their integrated offering. Before that he served as Managing Director of Wieden+Kennedy Amsterdam. During his four years there, the office added new clients, significantly increased profitability and expanded its footprint to include Russia and the Middle East. In 2011, The Gunn Report named Wieden+Kennedy Amsterdam the most creatively awarded agency in the world. Over his career, he has worked with many prestigious companies to build some of the world’s strongest brands — BMW, Coca-Cola, Nike, P&G, Kimberly-Clark, Heineken and Levi’s, to name just a few.
John Moore, Global President, MullenLowe Mediahub
John is the Global President of MullenLowe Mediahub and is responsible for crafting the department’s vision and spearheading new business initiatives. Since taking over the top spot, he has built an operation that focuses on embracing and leveraging change as a competitive weapon in today's hyper-competitive market. John has worked on brands including XM Satellite Radio, Wendy’s, H&R Block, Converse, Monster.com, General Motors, NEC and Whirlpool and he was named an Ad Age Media Maven in 2010.
Mark Wenneker, Chief Creative Officer
Since joining MullenLowe U.S. in 2008, Mark has led the agency into a creative resurgence with a slew of wins with challenger brands including Zappos, JetBlue, American Greetings, Royal Caribbean, Google, National Geographic Channel and Acura. Under Mark’s leadership, MullenLowe has been on the Ad Age A-List four times, a Creativity Magazine Innovator two times, and a Fast Company Most Innovative Company. MullenLowe also scored a Grand Effie for American Greetings’ “World’s Toughest Job,” six Cannes Lions, an Emmy for the National Geographic Channel, and the coveted One Show award for Best Automotive Advertising in the World for Acura’s safety spot called “The Test.” Prior to working at MullenLowe, Mark was with Goodby, Silverstein & Partners for nine years, where he created famous work for HP, Comcast, Doritos, Hyundai, HBO, and Saturn. His Saturn “Sheet Metal” spot was named one of the top 10 best car ads in the last 25 years by the One Show, and his quirky “It’s Comcastic” ads were named Campaign of the Year by Adweek. He has three girls and a very patient and understanding wife.
Kelly Fredrickson, President
As President of MullenLowe Boston, Kelly is focused on partnering with strategy and creative to make the work great; expanding the agency by delivering new ideas and value to existing and prospective clients; and fostering a culture of innovation and collaboration. She's a part of a leadership team responsible for almost 500 integrated marketing professionals across the agency’s full range of hyperbundled services, including strategy, creative, media, and public relations. Boston is home to the teams who work with many of the agency’s most progressive and innovative clients, including JetBlue, Royal Caribbean, American Greetings, and Burger King. In addition to her extensive experience as SVP, channel marketing executive, at Bank of America, Fredrickson brings a deep knowledge of working inside creatively driven agencies. She was chief of staff at Modernista! during their emergence as a national creative powerhouse on brands like Cadillac, Hummer, TIAA-CREF, and Project RED.

Clients & Brands


Agency Clients And Brands
Client Name: JetBlue
Start Date: 1/1/2010
Discretionary Comments : Low-cost airline
Client Name: Patrón
Start Date: 1/1/2014
Client Name: E*TRADE
Start Date: 4/1/2017
Client Name: Royal Caribbean
Start Date: 6/1/2014
Client Name: Whole Foods Market
Start Date: 10/1/2017
Client Name: Burger King
Start Date: 9/1/2017
Client Name: American Greetings
Start Date: 2/1/2013
Client Name: Google
Start Date: 1/1/2011
Client Name: Acura
Start Date: 1/1/2013

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
2
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
4
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
11
Billing between $25.1 - $50 Million
and/or Agency Revenue between $5.1 Million - $10 Million
10
Billing more than $50 Million
and/or Agency Revenue more than $10 Million
6
MEDIA

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
1%Advertising - General Market/ TraditionalEnter optional description



1%Business-to-BusinessEnter optional description



1%Corporate CommunicationsEnter optional description



1%DesignEnter optional description



1%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



1%Digital/Interactive | E-Commerce SolutionsEnter optional description



1%Digital/Interactive | Mobile and WirelessEnter optional description



1%Digital/Interactive | Search Engine MarketingEnter optional description



1%Digital/Interactive | Website development, hosting, monitoringEnter optional description



1%Direct MarketingEnter optional description



1%Event MarketingEnter optional description



1%Health CareEnter optional description



1%Marketing Data AnalyticsEnter optional description



1%Media BuyingEnter optional description



1%Media PlanningEnter optional description



82%OtherEnter optional description



1%Public RelationsEnter optional description



1%Sales PromotionEnter optional description



1%Sports MarketingEnter optional description




Industry Experience

INDUSTRIES
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | medical products
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Luxury & Imported products
Media | broadcasting
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Travel | airlines
Travel | hotels & resorts
Travel | tourism