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DDB Worldwide Inc.

AGENCY CONTACT INFORMATION
DDB Worldwide Inc.Phone (212) -41-5-2000
437 Madison AvenueFax (212) -41-5-3411
New York, NY 10022-7001URL www.ddb.com
Contact Mark O'Brien
E-mail mark.obrien@ddb.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We are an agency with a unique and brilliant heritage, having led the creative revolution through the radical thinking of our founder Bill Bernbach. He was the first to combine respect for the consumer’s intelligence with a relentless insistence on creativity as “the most powerful force in business.” Anchored in humanity and creativity, we are revolutionizing communications again by being first movers in technology. DDB helps clients win at the intersection of humanity, creativity and technology.

DDB. Imagine. Inspire. Influence

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
Discretionary Comments:
DDB has offices in every major market in the world, with more than 200 offices in 96 countries, with 13000+ employees.
U.S. OFFICES
DDB New York
437 Madison Avenue,
New York, NY 10022
Phone: (212) 415-2000
Alma DDB
2601 S. Bayshore Drive, 4th Floor
Coconut Grove, FL 33133
Phone: (305) 662-3175
DDB California
555 Market Street, Suite 500
San Francisco, CA 94105
Phone: (415) 732-3600
DDB Chicago
200 East Randolph,
Chicago, IL 60601
Phone: (312) 552-6000
Remedy DDB New York
437 Madison Avenue,
New York, NY 10022
Phone: (212) 415-2000
Remedy DDB San Francisco
555 Market Street,
San Francisco, CA 94105
Phone: (415) 732-3600
Roberts + Langer DDB
437 Madison Avenue,
New York, NY 10022
Phone: (646) 289-7300
Spike DDB
55 Washington Street, Suite 650
Brooklyn, NY 11201
Phone: (718) 596-5400
Tribal Worldwide
437 Madison Avenue,
New York, NY 10022
Phone: (212) 515-8600

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
Discretionary Comments:
The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of creativity. We share a collective personality that is passionate for our work and driven to pursue excellence in all that we do.
BIOS
Chuck Brymer, President and CEO
Chuck Brymer is President and CEO of DDB Worldwide Communications Group, one of the top advertising and marketing agencies in the world. At DDB, Chuck is responsible for overseeing the operations of the network’s more than 200 offices in over 90 countries and its partner companies.

One of the world’s leading brand experts, Chuck has written and lectured extensively on the subjects of corporate identity, advertising, and brand valuation. He is the former CEO of the Interbrand Group, the world’s largest branding and design consultancy. Both DDB and Interbrand are part of Omnicom Group (OMC:NYSE), the world’s leading global marketing and corporate communications company.

Chuck is a frequently published writer whose most recent book, The Nature of Marketing (Palgrave Macmillan) is a guide to engaging online linked populations that respond quickly to points of influence, The Nature of Marketing explores the power of social networks and communities to participate, play with, and pass on information and opinion.
With Businessweek, Chuck created the annual ranking of the “The World’s Best Global Brands.” The study is one of the top three published business rankings in the world, generating great interest on the subject of branding. In partnership with The Economist, Chuck coauthored the book Brands and Branding. He also created the highly regarded Brandchannel.com, the leading online exchange about brands and branding.

Consistently recognized as a top three creative network, DDB is Campaign’s 2012 Advertising Network of the Year. DDB offers its clients a full set of skills, ranging from traditional advertising to direct marketing, sales promotion, strategic consulting, and digital marketing, through such business units as DDB, Interbrand, Rapp, TracyLocke, and Tribal.

A strong believer in powerful ideas that result in creative business solutions, Chuck joined DDB in 2006 as President and CEO from Interbrand, where he began in 1985 as the President of its U.S. business and later in 1994 to Chairman and CEO of the global company. At Interbrand, Chuck was instrumental in the strategic development of the company and in building its interests around the world.

Chuck began his career in advertising with BBDO in Houston, Texas, where he opened its branch office in 1982.
Amir Kassei, Chief Creative Officer
Amir Kassaei is one of the most lauded creatives in the world.

He likes to say “Impossible is not a fact. It’s an opinion.” He firmly believes that if one has passion, will and courage, one can change the world for the better. Of our business, he says, “It has never been just about advertising. Our business is marketing products, companies and relevant services – and one of our vehicles is advertising.”

Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.

In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany. Under Amir’s leadership, DDB Germany has also been ranked the most awarded German agency in the Gunn Report.

In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer.

Amir has worked on behalf of an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen.

He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer” in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last three years.

A past President of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world’s most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.

Amir has taught at such famous advertising schools as the Miami Ad School, spoken at the Berlin School of Creative Leadership and served as a Professor at the Salzburg University of Applied Sciences. His most celebrated presentations include “Digital Thinking” and “Manifesto of Successful Marketing.”
Mark O'Brien, President, DDB North America
O’Brien first joined DDB in 1994. As CFO of an innovative Omnicom joint venture formed by DDB, Tracy-Locke and Rapp Collins, he was instrumental in establishing the DDB interactive business unit as a new profit center during the industry’s infancy in 1995, effectively founding one of the industry’s first digital agencies. During that time, O’Brien also established one of the first and most ambitious pay-for-performance arrangements of its kind with a major telecommunications company.

After joining DDB’s corporate staff in 1998, in addition to spearheading the network’s acquisitions and negotiations with major clients, O’Brien laid out the blueprint for formally establishing Tribal DDB, which, revolutionary at the time, remains ten years later one of the most awarded and influential digital agencies. In 2001 O’Brien became CFO of DDB North America and Asia Pacific, where he helped to quickly develop and establish DDB as a major player in the Asia Pacific region.

After eight years of commuting between New York and Asia Pacific, Mark assumed the role of COO in 2009, and in 2010, he was named President of DDB North America.

Clients & Brands


Agency Clients And Brands
Client Name: CAPITAL ONE
Start Date: 1/1/2005
Client Name: CLOROX
Start Date: 1/1/1996
Client Name: EXXONMOBIL
Start Date: 1/1/1964
Client Name: JOHNSON & JOHNSON
Start Date: 1/1/1986
Client Name: MARS
Start Date: 1/1/2007
Client Name: MCDONALD''S
Start Date: 1/1/1990
Client Name: PEPSICO
Start Date: 1/1/2003
Client Name: STATE FARM
Start Date: 1/1/1939
Client Name: UNILEVER
Start Date: 1/1/1999
Client Name: VOLKSWAGEN
Start Date: 1/1/1949

Billings & Revenue

BILLING/ REVENUE RANGES
MEDIA
Total gross media placed by this office
Over $ 1 Billion
Discreationary Comments
DDB works with a diverse range of media partners specializing in many different communications channels and technologies. There is no resource to aggregate billings for all the unique communication programs we set up for each of our global clients.
Allocation percent of media placed by this office
All Other100%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
40%Advertising - General Market/ TraditionalEnter optional description



10%Business-to-BusinessEnter optional description



5%Digital/Interactive | Blogging Discussion forums, community buildingEnter optional description



5%Digital/Interactive | E-Commerce SolutionsEnter optional description



5%Digital/Interactive | Mobile and WirelessEnter optional description



2%Digital/Interactive | Search Engine MarketingEnter optional description



10%Digital/Interactive | Website development, hosting, monitoringEnter optional description



5%Direct MarketingEnter optional description



10%Health CareEnter optional description



2%Marketing Data AnalyticsEnter optional description



1%Multicultural | African-AmericanEnter optional description



5%Multicultural | Hispanic/Latino AmericanEnter optional description




Industry Experience

INDUSTRIES
Aerospace
Agriculture
Apparel & Fashion | apparel
Apparel & Fashion | footwear
Apparel & Fashion | jewelry & accessories
Appliances
Automotive | aftermarket
Automotive | vehicles
Business Services & office products
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Entertainment & Culture | motion pictures
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Gambling | casinos
Gambling | lotteries
Gasoline/Petroleum
Government | economic development
Government | military & defense
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Luxury & Imported products
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Real Estate | buildings & construction
Recreation & Sports | hobbies
Recreation & Sports | sporting goods
Recreation & Sports | toys & games
Restaurants
Retail
Technology | .com business
Technology | communications
Technology | computer hardware & software
Technology | consumer electronics
Technology | electronics
Telecommunications
Tobacco
Travel | airlines
Travel | automobile rental
Travel | hotels & resorts
Travel | tourism