Search Criteria
Need Help?

We are happy to assist with any questions.

Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

Fitzco

AGENCY CONTACT INFORMATION
FitzcoPhone (404) 504-6900
944 Brady Ave NWFax (404) 239-0548
Atlanta, GA 30318URL www.fitzco.com
Contact Jeff Quick
E-mail jeffery.quick@fitzco.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION
Fitzco is a full-service agency whose promise is to make brands matter by delivering the unconventional.

We’re an independent and integrated team that thrives in the trenches together. When you see how our media, strategy and creative work effortlessly together, you’ll understand that we’re united in a simple principle. Make everything matter. And it all matters to us. The collaboration. The work. But most importantly the results.

We’ve been lucky to work with some of the best brands in the world. Our clients are everything. We collaborate together. We push each other. And we’re both dedicated to achieving the one thing that matters most in business. Results.

Our Offering:

Creative
Whether it’s a simple tweet or an integrated campaign, creativity guides everything we make.

Media
A modern approach to paid search, media planning & buying that always delivers.

Strategy
We seek cultural truths that reveal the unique role brands play in people’s lives.

Social
From analytics to influencer strategy, we’re at the forefront of the social landscape.

Content
Our content team is constantly crafting. We shoot, edit, and animate all under one roof.

Offices


GLOBAL SERVICE REGIONS
Africa
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
Middle East
South America
South Pacific
Southern Region
Western Europe
Discretionary Comments:
We are open to opportunities outside of the U.S. depending upon the alignment with our capabilities.
U.S. OFFICES
Fitzco
944 Brady Ave NW,
Atlanta, GA 30318
Phone: (404) 504-6900

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
Discretionary Comments:
Fitzco is a born-and-bred Atlanta agency. Since 1983 we’ve prided ourselves on not only making great work, but also being a great place to work.
BIOS
Dave Fitzgerald, CEO
Dave Fitzgerald, a proud grandson of Irish immigrants, is the father of six and grandfather of three. He started Fitzgerald & CO (now Fitzco) in 1983, sold it to the Interpublic Group of Companies (IPG) in 1998, and bought the agency back from IPG in 2020.

Dave was named Most Admired CEO by the Atlanta Business Chronicle in 2017. Irish America magazine has included Dave on it's "Business 100" list of the top 100 Irish American executives in the US every year since 2005.

He is Chair-elect of Cristo Rey Atlanta Jesuit High School, a member of the Board of Directors of Emory Saint Joseph's Hospital, the National Advertising Review Board and The Atlanta Speech School and is immediate Past Chair of the Saint Joseph's Health System. He is former Chair of the Saint Joseph's Hospital Foundation, Ignatius House Jesuit retreat Center and the Buckhead Coalition. He also served on the boards of The University of Dayton, the 4A's, Marist School and Christ the King School and the National Black Arts Festival.
Evan Levy, President
Evan discovered advertising at age 6, when he first realized the Incredible Hulk TV show would always cut to commercial when Bruce Banner’s eyes turned green, but before he completely freaked out. He’s watched the commercials ever since.

Evan started at Fitzco in 1996 as an Assistant Account Executive. He’s since served as Account Manager, Account Director, New Business Coordinator, Copywriter, Creative Director, Chief Digital Officer, Managing Director and now, President. (Perhaps this one will stick.) Evan proudly represents Fitzco on the boards of both 4As Atlanta Council and Advertising for Change, a coalition of agencies committed to cementing Atlanta as the leading city for diverse advertising and marketing professionals.

The only two titles that matter are husband and dad-of-three (two human, one canine). He fancies himself an undiscovered Food Network star and is determined to someday open a true Katz’s-style NY deli which is, in his estimation, the only substantive thing his native Atlanta is lacking.
Ryan Boblett, Head of Creative
Ryan is a self-proclaimed “southernmidwesterner” (raised in Georgia, made in Chicago) and lover of all things creative. He believes every pixel & every word matters.

Throughout his career he has produced award winning work for Nintendo, Sony, Budweiser, Samsung, Coca-Cola, McDonalds, Miller and Checkers & Rally’s. He gives a damn. Every. Single. Day. Helping clients grow their brands and in turn growing Fitzco. He’s passionate about creating a culture of creativity so every Cannes Lions, D&AD, One Show, CLIOs, ADDYs, OBIEs or EFFIE won is felt by all. He’s pretty proud of being a dad too but can’t take all the credit. His wife gets a big slash.

When he’s not busy creating ads you’ll find him busy designing his AirBnB side-hustle FieldTripAtl.com with his wife. A unique tiny house experience they run promoting the best Atlanta has to offer.
Claire Russell, Head of Media
Claire had a life-long career ambition of becoming a meteorologist. Interested in patterns, logistics, and outcomes, she ultimately landed in Advertising and Consumer Economics. She’s a big believer that making it matter means not losing the human side of the science. You’ve got to care your ass off in this business, even with algorithms at your side.

She hit the ground running managing and growing Paid Search programs for Verizon Wireless, Verizon Enterprise, and Johnson & Johnson. She went on to build the Paid Search discipline from the ground up at Fitzco and now leads our media team across clients inclusive of planning, platforms, ops, and analytics.

On the weekend, you can find her supporting her husband’s side hustle flipping sneakers, exploring Atlanta’s food scene (#1 fan of anything Ford Fry), or trying to make the perfect spicy margarita.
Stephanie Hanley, Head of Account Management
Stephanie is from 84, Pennsylvania (yep, the number 84) and was drawn to New York for college and the start of her career, where she met the love of her life, a Southerner who convinced her to try out the Empire State of the South.

She cares deeply about the creative we make, the consumers we serve, and the clients with whom we partner. Throughout her career she has built relationships and driven business results for The Home Depot, New Balance, Guinness, Red Stripe, Duncan Hines, Vlasic, BOTOX Cosmetic and L’Oreal/Garnier, McCormick, and Coca-Cola. She sat onsite with clients at a Fortune 25 company and, through deep partnership, won their business and trust every single day.

But her biggest achievement is raising two happy and very funny kiddos. And running a marathon. Probably not in that order (the second one was MUCH harder).
Jeff Quick, Head of Growth
To Jeff, “home is where the job sends you.” Born and raised an Army brat, Jeff has taken that same mentality to his career. Though a native Georgian, Jeff spent the first ten years of his career in New York, with one year in Beijing in between.

Jeff’s commitment to completely immersing himself in his clients’ business and category has made him an integrated and passionate extension of their marketing teams. A triple threat with deep experience and relationships across strategy, creative and media, Jeff’s focus and passion has always been in solving client business problems through the tight integration of media and creative thinking.

His 19 years of experience between McCann NY and Fitzco spans a wide range of categories, and nationally- and globally-known brands. Since joining Fitzco, Jeff has led integrated teams across Sony Mobile, Synovus Bank and Checkers & Rally’s. His leadership on Synovus helped unify and grow 28 local bank brands into the regional powerhouse Synovus is today, and Jeff’s efforts on Checkers & Rally’s led to the best two-year traffic and sales increases in the brands history. While at McCann, Jeff’s experience included L'Oréal, Intel, IHG, Kraft, Nestlé Waters, and Unilever. He also spent two years on a New Business team that won Intel and the U.S. Army.

He also beat-boxes, which we promised not to include in his bio. Oops.
James Lou, Head of Strategy
Born in Burma, raised and educated in Boston, and currently in Chicago after spending his career all across the U.S. at world-class agencies, James is a 20-year craftsman in the business of turning insights into sharp powerful strategies. At his core, James is a customer champion, data whisperer and business results agent.

James tackles every business challenge with a passion and persistence to uncover the insight in the data that will tighten the bond between customers and a brand, drive purchase behavior, and in turn create sustainable business success for his clients. In addition to building his clients’ businesses, he has delivered the strategic underpinning for numerous effectiveness and creativity awards for iconic brands such as McDonald’s, AT&T, Microsoft, CITI (credit card and retail banking), Michelin, Anheuser-Busch/InBev, Oracle, and State Farm through a variety of B-to-C, B-to-B or B-to-B-to-C market dynamics.

During those precious instances when he isn’t traversing time zones (or Zoom meetings) to meet business demands, James likes to drive fast cars and drive cars fast.
Keri Palmer, CFO
Keri is a native Atlantan who loves living in this “city in a forest” – spending the workday ITP at Fitzco’s Westside office and returning to her pastoral OTP home with her husband and dogs.

Keri happened into advertising some 30+ years ago – she joined a friend working in the accounting department at McCann Atlanta, and immediately fell in love with the pace and vibrancy of the ad world. It was a happy accident that has led to a successful career in the industry with stints at McCann, BBDO, and Austin Kelley, before she joined Fitzco with the merger with Austin Kelley in 2005. She’s been a vital element of Fitzco’s success over her tenure, navigating an ever-changing industry with a level head and contagiously positive demeanor.

Keri is a long-time runner having completed 21 marathons and numerous shorter races over the years. She and her husband of 26 years, Mark, are parents to two rescue beagles, her family and her passion.

Clients & Brands


Agency Clients And Brands
Client Name: Coca-Cola
Start Date: 1/1/1959
Brand(s)/Services Provided:
variousCreative Production-Project
Digital/Interactive-Project
Other-Project
Sales Promotion-Project
Strategy/Planning-Project
Client Name: McCormick
Start Date: 4/1/2018
Brand(s)/Services Provided:
French''sCreative Production-AOR
Digital/Interactive-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: MedExpress
Start Date: 8/1/2013
Brand(s)/Services Provided:
MedExpressCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Checkers & Rally''s
Start Date: 1/1/2016
Brand(s)/Services Provided:
Checkers & Rally''sCreative Production-Project
Digital/Interactive-Project
Sales Promotion-Project
Strategy/Planning-Project
Client Name: Johnsonville
Start Date: 1/1/2017
Brand(s)/Services Provided:
JohnsonvilleMedia Buying-AOR
Media Planning-AOR
Client Name: Synovus
Start Date: 12/1/2012
Brand(s)/Services Provided:
SynovusCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Southern Company
Start Date: 4/1/2001
Brand(s)/Services Provided:
Southern CompanyCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Shoe Carnival
Start Date: 12/1/2018
Brand(s)/Services Provided:
Shoe CarnivalMedia Buying-AOR
Media Planning-AOR
Client Name: Mellow Mushroom
Start Date: 5/1/2020
Brand(s)/Services Provided:
Mellow MushroomCreative Production-Project
Digital/Interactive-Project
Client Name: Buffalo Wild Wings
Start Date: 4/1/2020
Brand(s)/Services Provided:
Buffalo Wild WingsMedia Buying-AOR
Media Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
4
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
3
Billing between $3.1 - $5 Million
and/or Agency Revenue between $601 Thousand- $1 Million
6
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
Billing between $10.1 - $25 Million
and/or Agency Revenue between $2.1 Million - $5 Million
1
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast19%
Print6%
Out of Home4%
Digital (Internet, Mobile, SEM, Viral)69%
All Other2%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
45%Advertising - General Market/ Traditional



30%Digital/Interactive | Search Engine MarketingEnter optional description



25%Media Buying




Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Consumer Services
Cosmetics, perfumes & toiletries
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | food
Food & Beverage | soft drinks
Government | economic development
Government | military & defense
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Household Supplies
Industrial, Manufacturing & chemicals
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Real Estate | buildings & construction
Recreation & Sports | sporting goods
Restaurants
Retail
Technology | communications
Telecommunications
Travel | hotels & resorts
Travel | tourism