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BBDO New York

AGENCY CONTACT INFORMATION
BBDO New YorkPhone (212) 459-5000
1285 Avenue of the AmericasFax (212) 459-6645
New York, NY 10019-6031URL www.bbdo.com
Contact Mark Goldstein
E-mail mark.goldstein@bbdo.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We believe that what separates us from all other agencies is The Work, The Work, The Work. Our mission is to create the world’s most compelling commercial content, and to us, the only kind of work that matters is work that changes behavior.


We’re also relentless reductionists. The world is full of complicators; our job is to quickly shed what’s extraneous and get to what’s really important.


Which is why this section is 81 words, instead of the 250 you allotted us.

Offices


GLOBAL SERVICE REGIONS
Asia (except China)
Australia
Canada
Caribbean
Central America
China
Eastern Europe
Mexico
South America
South Pacific
Western Europe
U.S. OFFICES
BBDO New York
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 459-5000
Atmosphere Proximity
1285 Avenue of the Americas,
New York, NY 10019
Phone: (212) 827-2500
Barefoot
700 W Pete Rose Way,
Cincinnati, OH 45203
Phone: (513) 861-3668
BBDO Atlanta
3500 Lenox Road, Suite 1900,
Atlanta, GA 30326
Phone: (404) 231-1700
BBDO Minneapolis
150 S. 5th Street, Suite 3500,
Minneapolis, MN 55402
Phone: (612) 338-8401
BBDO West, San Francisco
555 Market Street, 17th Floor,
San Francisco, CA 94105
Phone: (415) 808-6200
Energy BBDO
410 N. Michigan Avenue,
Chicago, IL 60611
Phone: (312) 337-7860
Organic, Inc.
555 Market Street, 4th Floor,
San Francisco, CA 94105
Phone: (415) 581-5300

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees500+
Total US500+
Total Worldwide500+
Discretionary Comments:
BBDO New York has over 500 employees. BBDO Worldwide employes over 16,000 people.
BIOS
David Lubars,
David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.
Mark Goldstein,
Mark Goldstein joined BBDO in March of 2005 and is Vice Chairman, Chief Marketing Officer for BBDO North America. Called by The Wall Street Journal “a respected adman and new business guru,” Mark most notably and recently was Chief Marketing Officer at Fallon Worldwide during its incredible growth from 1993 to 2004. He’s been an agency president and creative director, and in his three years at BBDO has led successful new business efforts generating over $5 billion of global billings.
John Osborn,
John “Ozzy” Osborn is President and CEO of BBDO New York. John has been at BBDO nearly 15 years. Prior to becoming President and CEO, John was the principal architect of the agency’s integrated marketing communications programs. He was responsible for accelerating BBDO’s transformation from an advertising agency into a fully integrated communications company.
Jeffrey Mordos,
Jeffery A. Mordos is the Chief Operating Officer of BBDO North America and BBDO New York. In this role, he is responsible for overseeing a wide range of administrative, human resource, technology, and general business affairs. Jeff has been with BBDO New York for 24 years. During this period, he played a leading role in running the agency's flagship Pepsi account. And under his leadership, BBDO's Pepsi-Cola Company business grew in size to more than $400 million in billings. Since taking over New York’s COO reins in 1999, Jeff’s contributions have been critical in achieving record levels of annual revenue and profit growth. He has also spearheaded numerous programs that have upgraded the quality, diversity, training, and retention levels in the agency.
Tracy Lovatt,
Tracy Lovatt is EVP, Director of Behavioral Planning of BBDO North America. Tracy focuses on developing brands’ entire communication strategies, across every “touch point” and media channel. She is a senior strategist and team leader experienced in developing business and brand building communications solutions for all of our BBDO brands. Tracy has worked in Europe and North America and was previously President and EVP of Worldwide Accounts for Momentum NY, where she was responsible for running the NY agency.

Clients & Brands


Agency Clients And Brands
Client Name: AT&T
Start Date: 7/4/2000
Brand(s)/Services Provided:
WirelessCreative Production-AOR
Strategy/Planning-AOR
Wireline DSLCreative Production-AOR
Strategy/Planning-AOR
Wireline LandlineCreative Production-AOR
Strategy/Planning-AOR
Wireline TVCreative Production-AOR
Strategy/Planning-AOR
Client Name: Bayer
Start Date: 1/28/1994
Client Name: Bank of America
Start Date: 8/31/2005
Brand(s)/Services Provided:
Consumer/Retail BankingCreative Production-AOR
Strategy/Planning-AOR
Corporate AdvertisingCreative Production-AOR
Strategy/Planning-AOR
Corporate and Investment BankingCreative Production-AOR
Strategy/Planning-AOR
Wealth and Investment ManagementCreative Production-AOR
Strategy/Planning-AOR
Client Name: Johnson & Johnson
Start Date: 7/18/2001
Brand(s)/Services Provided:
CordisCreative Production-AOR
Strategy/Planning-AOR
Cypher StentCreative Production-AOR
Strategy/Planning-AOR
LubridermCreative Production-AOR
Strategy/Planning-AOR
MonistatCreative Production-AOR
Strategy/Planning-AOR
MosaicsCreative Production-AOR
Strategy/Planning-AOR
RogaineCreative Production-AOR
Strategy/Planning-AOR
SplendaCreative Production-AOR
Strategy/Planning-AOR
StayfreeCreative Production-AOR
Strategy/Planning-AOR
Client Name: FedEx
Start Date: 7/25/1989
Brand(s)/Services Provided:
FedEx CorporateCreative Production-AOR
Strategy/Planning-AOR
FedEx ExpressCreative Production-AOR
Strategy/Planning-AOR
FedEx FreightCreative Production-AOR
Strategy/Planning-AOR
FedEx GroundCreative Production-AOR
Strategy/Planning-AOR
FedEx Home DeliveryCreative Production-AOR
Strategy/Planning-AOR
FedEx InternationalCreative Production-AOR
Strategy/Planning-AOR
FedEx Kinko'sCreative Production-AOR
Strategy/Planning-AOR
FedEx.comCreative Production-AOR
Strategy/Planning-AOR
Client Name: GE
Start Date: 1/1/1920
Brand(s)/Services Provided:
GE AppliancesCreative Production-AOR
Strategy/Planning-AOR
GE Corporate MarketingCreative Production-AOR
Strategy/Planning-AOR
GE MoneyCreative Production-AOR
Strategy/Planning-AOR
GE Olympics SponsorshipsCreative Production-AOR
Strategy/Planning-AOR
GE PlasticsCreative Production-AOR
Strategy/Planning-AOR
GE Real EstateCreative Production-AOR
Strategy/Planning-AOR
Client Name: P&G/Gillette
Start Date: 1/1/1966
Brand(s)/Services Provided:
Blue 3Creative Production-AOR
Strategy/Planning-AOR
Daisy3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Fusion HydraGelCreative Production-AOR
Strategy/Planning-AOR
Fusion, M3Power, Mach 3, Mach 3 TurboCreative Production-AOR
Strategy/Planning-AOR
Gillette Anti-Perspirant & DeoderantCreative Production-AOR
Strategy/Planning-AOR
Gillette Body WashCreative Production-AOR
Strategy/Planning-AOR
Gillette Clinical Strength Anti-PerspirantCreative Production-AOR
Strategy/Planning-AOR
Gillette Hair CareCreative Production-AOR
Strategy/Planning-AOR
Mach3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
PrestobarbaCreative Production-AOR
Strategy/Planning-AOR
Pure Divine Body WashCreative Production-AOR
Strategy/Planning-AOR
Satin Care for WomenCreative Production-AOR
Strategy/Planning-AOR
Sensor3 DisposablesCreative Production-AOR
Strategy/Planning-AOR
Series Line Toiletries for MenCreative Production-AOR
Strategy/Planning-AOR
VenusCreative Production-AOR
Strategy/Planning-AOR
Venus BreezeCreative Production-AOR
Strategy/Planning-AOR
Venus Disposable MalibuCreative Production-AOR
Strategy/Planning-AOR
Venus DisposablesCreative Production-AOR
Strategy/Planning-AOR
Venus DivinCreative Production-AOR
Strategy/Planning-AOR
Venus VibranteCreative Production-AOR
Strategy/Planning-AOR
Client Name: Mars
Start Date: 2/23/1995
Brand(s)/Services Provided:
M&M'sCreative Production-AOR
Strategy/Planning-AOR
M&M's Ice CreamCreative Production-AOR
Strategy/Planning-AOR
Milky WayCreative Production-AOR
Strategy/Planning-AOR
Pet care: CesarCreative Production-AOR
Strategy/Planning-AOR
Pet care: ShebaCreative Production-AOR
Strategy/Planning-AOR
Pet care: WholemealsCreative Production-AOR
Strategy/Planning-AOR
Snickers MarathonCreative Production-AOR
Strategy/Planning-AOR
Client Name: Campbell's
Start Date: 7/25/1954
Brand(s)/Services Provided:
Condensed Adult VarietiesCreative Production-AOR
Strategy/Planning-AOR
Kid's PromotionsCreative Production-AOR
Strategy/Planning-AOR
Premium InnovationCreative Production-AOR
Strategy/Planning-AOR
SelectCreative Production-AOR
Strategy/Planning-AOR
Simple Meals InnovationCreative Production-AOR
Strategy/Planning-AOR
Swanson BrothsCreative Production-AOR
Strategy/Planning-AOR
Client Name: PepsiCo
Start Date: 1/1/1960
Brand(s)/Services Provided:
AMPCreative Production-AOR
Strategy/Planning-AOR
AquafinaCreative Production-AOR
Strategy/Planning-AOR
Aquafina AliveCreative Production-AOR
Strategy/Planning-AOR
Aquafina FlavorSplashCreative Production-AOR
Strategy/Planning-AOR
Aquafina SparklingCreative Production-AOR
Strategy/Planning-AOR
Code RedCreative Production-AOR
Strategy/Planning-AOR
Diet Mountain DewCreative Production-AOR
Strategy/Planning-AOR
Diet Pepsi MaxCreative Production-AOR
Strategy/Planning-AOR
Ethos WaterCreative Production-AOR
Strategy/Planning-AOR
Mountain DewCreative Production-AOR
Strategy/Planning-AOR
PepsiCreative Production-AOR
Strategy/Planning-AOR
Sierra MistCreative Production-AOR
Strategy/Planning-AOR
Sierra Mist FreeCreative Production-AOR
Strategy/Planning-AOR
Wild Cherry PepsiCreative Production-AOR
Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES
Discreationary Comments
BBDO does not disclose agency fees and billings. However, for additional financial information, please visit the Omnicom Group website at omnicomgroup.com.
MEDIA

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES
Apparel & Fashion | footwear
Appliances
Automotive | vehicles
Business Services & office products
Consumer Services
Financial services | banking
Financial services | credit cards
Financial services | insurance
Financial services | investments
Food & Beverage | alcoholic beverages
Food & Beverage | food
Food & Beverage | pet food
Food & Beverage | soft drinks
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | housewares
Luxury & Imported products
Media | broadcasting
Media | publishing
Non-profit, associations & public services
Restaurants
Retail
Technology | consumer electronics
Telecommunications
Travel | automobile rental
Travel | hotels & resorts