4A's Agency Search
Agency Information
Palisades MediaGroup
Description |
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Palisades MediaGroup | Phone (310) 564-5400 |
1620 26th Street | Fax (310) 828-9117 |
Suite 200S | URL www.palisadesmedia.com |
Santa Monica, CA 90404-4143 | Contact Laura Jean Bracken |
| E-mail lbracken@palisadesmedia.com |
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"We are a haven for entrepreneurial spirits and independent thinkers."PMG's independence has given rise to a culture that fosters commitment, creativity, accountability and collaboration with our client/creative/media partners. We are known for consistently over servicing our clients, never assuming that the "never done before" can't be accomplished and always exceeding our client expectations. We are innovative media strategists and aggressive negotiators. PMG's foundation was built on the indie film business which requires we work in "real time/right now". Our heritage in entertainment has made us nimble and entrepreneurial without all the bureaucracy and red tape of the big "media factories" and our clients and creative agency partners see the difference immediately. There can be no wasted moves and every decision has immediate business implications. We can turn on a dime and are focused on delivering positive business results for our clients. We have successfully translated our learnings from the fast paced, high stakes world of independent movie marketing to a challenger brand approach that has proven effective across a range of business categories including QSR, retail, technology, fashion, e-commerce, fitness, and packaged goods. In the last 3 years alone we have diversified our client portfolio from 20% non-entertainment to over 50% non-entertainment. |
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Offices
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Palisades MediaGroup |
1620 26th Street, Suite #200S |
Santa Monica, CA 90404 |
Phone: (310) 564-5400 |
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Palisades MediaGroup |
1717 Powell Street, Suite #260 |
San Francisco, CA 94133 |
Phone: (415) 397-8100 |
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Staff |
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Office Employees | 51-100 |
Total US | 51-100 |
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Roger Schaffner, Founder & CEO |
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Laura Jean Bracken, EVP, COO |
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Russell Dean, CFO |
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Arthur Chan, SVP, Director of Digital Marketing |
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Rhona Dass, SVP, Director of Strategic Planning |
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Bill McOwen, SVP, Director of National Video |
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Erin Morgan, SVP, Director of Local Audio/Video |
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Brian O'Donnell, Associate Director of Business Intelligence |
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Clients & Brands
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Client Name: | The Weinstein Company |
Start Date: | 1/1/1996 |
Brand(s)/Services Provided: |
Various Films | Creative Production-AOR Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Behr Paint |
Start Date: | 1/1/2002 |
Brand(s)/Services Provided: |
Various | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Del Taco |
Start Date: | 1/1/2006 |
Brand(s)/Services Provided: |
Various | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | UGG |
Start Date: | 1/1/2013 |
Brand(s)/Services Provided: |
Various | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Relativity Media |
Start Date: | 1/1/2007 |
Brand(s)/Services Provided: |
Various Films | Creative Production-AOR Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | DropBox |
Start Date: | 1/1/2013 |
Brand(s)/Services Provided: |
Various | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | Belkin |
Start Date: | 1/1/2013 |
Brand(s)/Services Provided: |
Various | Creative Production-AOR Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | BevMo! |
Start Date: | 1/1/2011 |
Brand(s)/Services Provided: |
Various | Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | UCSF |
Start Date: | 1/1/2011 |
Brand(s)/Services Provided: |
Various | Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Client Name: | A24 |
Start Date: | 1/1/2012 |
Brand(s)/Services Provided: |
Various Films | Creative Production-AOR Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Strategy/Planning-AOR
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Billings & Revenue |
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| Number of Clients |
Billing less than $1 Million and/or Agency Revenue less than $200 Thousand | 11 |
Billing between $1.1 - $3 Million and/or Agency Revenue between $201 - $600 Thousand | 4 |
Billing between $3.1 - $5 Million and/or Agency Revenue between $601 Thousand- $1 Million | 3 |
Billing between $5.1 - $10 Million and/or Agency Revenue between $1.1 Million- $2 Million | 3 |
Billing between $10.1 - $25 Million and/or Agency Revenue between $2.1 Million - $5 Million | 4 |
Billing between $25.1 - $50 Million and/or Agency Revenue between $5.1 Million - $10 Million | 1 |
Billing more than $50 Million and/or Agency Revenue more than $10 Million | 1 |
Discreationary Comments |
Client breakout based on Billings |
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Allocation percent of media placed by this office |
National Broadcast | 40% |
Local Broadcast | 33% |
Print | 2% |
Out of Home | 5% |
Digital (Internet, Mobile, SEM, Viral) | 20% |
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Specialized Services |
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Revenue | Specialty | Description |
10% | Business-to-Business | Enter optional description |
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10% | Digital/Interactive | E-Commerce Solutions | Enter optional description |
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10% | Digital/Interactive | Mobile and Wireless | Enter optional description |
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10% | Digital/Interactive | Search Engine Marketing | Enter optional description |
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5% | Marketing Data Analytics | Enter optional description |
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30% | Media Buying | Enter optional description |
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25% | Media Planning | Enter optional description |
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Industry Experience |
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Apparel & Fashion | apparel |
Apparel & Fashion | footwear |
Apparel & Fashion | jewelry & accessories |
Automotive | aftermarket |
Automotive | vehicles |
Business Services & office products |
Entertainment & Culture | amusement parks |
Entertainment & Culture | motion pictures |
Financial services | banking |
Food & Beverage | alcoholic beverages |
Food & Beverage | food |
Gambling | casinos |
Gasoline/Petroleum |
Government | political |
Healthcare | direct to consumer (DTC) |
Healthcare | hospitals, healthcare facilities, medical services |
Home Products | home furnishings |
Home Products | housewares |
Media | broadcasting |
Non-profit, associations & public services |
Recreation & Sports | hobbies |
Restaurants |
Retail |
Technology | .com business |
Technology | computer hardware & software |
Technology | consumer electronics |
Travel | airlines |
Travel | hotels & resorts |
Travel | tourism |
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