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Hart

AGENCY CONTACT INFORMATION
HartPhone (419) 893-9600
811 Madison Ave.Fax (419) 893-9070
Toledo, OH 43604URL www.hartinc.com
Contact Mike Hart
E-mail mhart@hartinc.com
AGENCY OWNERSHIP
Privately Held
AGENCY DESCRIPTION

Hart is a team of 65 creatives, strategists and support staff that has grown into a thriving marketing communications firm with capitalized billings of $83 million and a diverse client base of local, regional and globally recognized brands. With offices in Toledo and Columbus, Hart’s capabilities span research and brand strategy, media, public relations, content marketing and in-house video production. The agency is small enough to ensure the involvement of senior team members and responsive service, and large enough to provide the team depth, specialized experience and broader capabilities required by our clients.




Offices


GLOBAL SERVICE REGIONS
Canada
Caribbean
U.S. OFFICES
Hart
811 Madison Ave.,
Toledo, OH 43604
Phone: (419) 893-9600
Hart
1398 Goodale Blvd, Suite 100
Columbus, OH 43212
Phone: (614) 224-3887

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
BIOS
Mike Hart, President/CEO
Hands-on, accessible and service-oriented describe Mike’s leadership style. It’s a style he learned from his mentor, father and agency founder Tom Hart, who knew, as Mike does, that we are in the business of solving problems. That’s why many of Hart’s clients have been with us for decades – because of Mike’s dedication to “white glove” service and his laser focus on achieving results.
Marc Paulenich, Sr VP, Strategy/COO
Hart is an agency that puts an emphasis on consumer insight and strategic thinking, and Marc is the keeper of that flame. He has a passion for building brands and making sure our creative output is strategically sound and solutions based. He’s also the driving force that keeps Hart on the leading edge of best marketing communications practices, ensuring that, even as we enter our sixth decade as an agency, we operate as if we were a fresh-faced start-up.
Rich Kretz, VP Audio/Video Services
A public relations professional with a deep background in strategy, Jeff embodies the ideal blend of passion, capability and culture. He brings a lot to the table, having developed communications strategies for Microsoft, Faurecia, Wanova and other heavy hitters, while actively guiding strategy for other clients in industries across the board. Using contemporary and traditional PR techniques and his always affable personality, Jeff knows how to get the message out to influence the right people and get the right results.
Susan Degens, VP Media
Susan has a passion for media that’s infectious. Whether she’s talking channel planning, buying strategies, consumer profiles or media usage by lifestyle, she makes crunching numbers fun. In addition, Susan has a particular interest in seeing that media and creative work hand-in-hand to craft unique solutions that take full advantage of what each medium has to offer.
Randy Phipps, Executive Creative Director
Randy truly brings a worldwide perspective to his job as executive creative director of Hart, having helped craft local, regional, national and international campaigns like the Sochi Winter Olympic Games, Russia World Cup 2018, ProMedica, Certified Angus Beef® brand and the Detroit Red Wings, to name a few. While never losing sight of the functional, Randy brings a sophisticated design sense to Hart, working through branding and design systems thinking, helping our clients get their messages across in the most interesting manner possible.
Jeff Lutz, VP / Corporate Communications + Content
A public relations professional with a deep background in strategy, Jeff embodies the ideal blend of passion, capability and culture. He brings a lot to the table, having developed communications strategies for Microsoft, Faurecia, Wanova and other heavy hitters, while actively guiding strategy for other clients in industries across the board. Using contemporary and traditional PR techniques and his always affable personality, Jeff knows how to get the message out to influence the right people and get the right results.
Brian Newberry, VP, Brand Leadership
Brian brings a wealth and diversity of experience to his job as VP of brand leadership at Hart. He’s been a general manager, chief strategy officer, VP of e-commerce and senior client partner working for such flagship brands as General Mills, P&G, Nationwide, YUM! Brands, Bob Evans, OfficeMax and more. Brian is a big believer in behavioral insight, and his sharp consumer acumen helps hone our creative work so it’s always on point and always relevant to the target audience.
Todd Coleman, Director Technology + Innovation
Digital marketing today influences all disciplines, driving the need for constant innovation in web/interactive products. Todd has proven himself more than up to the task in his decade-plus with Hart. He’s guided the capabilities of our team through significant changes in the digital landscape (e.g., mobile). As director, he is responsible for the overall quality of our development work, our adoption of new marketing technologies, and senior-level consultation with our clients’ marketing and IT teams.

Clients & Brands


Agency Clients And Brands
Client Name: ProMedica Health System
Start Date: 2/5/2004
Brand(s)/Services Provided:
ProMedica Health SystemCreative Production-AOR
Digital/Interactive-AOR
Media Buying-AOR
Media Planning-AOR
Strategy/Planning-AOR
Client Name: Abbott
Start Date: 9/19/2019
Brand(s)/Services Provided:
Abbott NeuromodulationCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Public Relations-Project
Strategy/Planning-Project
Client Name: The Ohio State University
Start Date: 1/22/2015
Client Name: Certified Angus Beef
Start Date: 3/1/2001
Brand(s)/Services Provided:
Certified Angus Beef BrandCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Public Relations-Project
Sales Promotion-AOR
Strategy/Planning-AOR
Client Name: Caterpillar
Start Date: 10/31/2014
Brand(s)/Services Provided:
Caterpillar Portable GeneratorsCreative Production-AOR
Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Other-AOR
Public Relations-Project
Strategy/Planning-AOR
Client Name: Bob Evans Foods
Start Date: 3/15/2019
Brand(s)/Services Provided:
Bob Evans FoodsCreative Production-Project
Digital/Interactive-Project
Direct Marketing/CRM-Project
Other-Project
Public Relations-Project

Billings & Revenue

BILLING/ REVENUE RANGES
Number of Clients
Billing less than $1 Million
and/or Agency Revenue less than $200 Thousand
60
Billing between $1.1 - $3 Million
and/or Agency Revenue between $201 - $600 Thousand
4
Billing between $5.1 - $10 Million
and/or Agency Revenue between $1.1 Million- $2 Million
1
MEDIA
Total gross media placed by this office
Under $50 Million
Allocation percent of media placed by this office
Local Broadcast52%
Print17%
Out of Home10%
Digital (Internet, Mobile, SEM, Viral)21%

Specialized Services

SERVICE OFFERINGS
RevenueSpecialtyDescription
40%Advertising - General Market/ Traditional



3%Brand Consulting



20%Digital/Interactive | Website development, hosting, monitoringEnter optional description



20%Health CareEnter optional description



9%Media BuyingEnter optional description



2%Media PlanningEnter optional description



6%Public RelationsEnter optional description




Industry Experience

INDUSTRIES
Automotive | aftermarket
Business Services & office products
Consumer Services
Education
Entertainment & Culture | amusement parks
Financial services | banking
Financial services | insurance
Financial services | investments
Food & Beverage | food
Food & Beverage | pet food
Gambling | lotteries
Government | economic development
Government | political
Healthcare | direct to consumer (DTC)
Healthcare | hospitals, healthcare facilities, medical services
Healthcare | managed care
Healthcare | medical products
Healthcare | pharmaceutical
Home Products | home furnishings
Home Products | home improvements (Hardware, paint, plumbing, gardening)
Home Products | housewares
Industrial, Manufacturing & chemicals
Media | broadcasting
Media | other
Media | publishing
Non-profit, associations & public services
Professional services (Accountants, consultants, lawyers)
Public Relations
Recreation & Sports | hobbies
Retail
Technology | communications
Technology | computer hardware & software
Travel | tourism