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Last Modified: 5/5/2022

Mindstream Media Group

AGENCY CONTACT INFORMATION
Mindstream Media Group	Phone (214) 561-5678
1717 Main Street	URL www.swmediagroup.com
Suite 4000	Contact Misty Castellanos
Dallas, TX 75201-2739	E-mail mcastellanos@mindstreammediagroup.com

AGENCY OWNERSHIP

Privately Held

AGENCY DESCRIPTION

Southwest Media Group has specialized in media since 1995. We partner with our clients to prioritize their media spend across local markets and create channel agnostic plans that provide contextually relevant messages to their customers. We apply a holistic approach to plan and buy media at scale in a manner that delivers positive business results for our clients. With over 20 years of media expertise, our clients receive the highest levels of service in a multitude of connected media disciplines including media buying, planning, programmatic media, digital media insights, paid search and paid social.

Offices

GLOBAL SERVICE REGIONS

U.S. OFFICES

Mindstream Media Group

1717 Main Street, Ste. 4000

Dallas, TX 75201

Phone: (214) 561-5678

Staff

TOTAL NUMBER OF EMPLOYEES
Office Employees	51-100
Total US	101-200

BIOS

Robert Nichol, CEO

Bob Nichol is the Founder and CEO of award-winning Southwest Media Group, one of the nation’s leading independent media service agencies. With nearly $200 million in billings, Southwest Media Group provides strategic planning, buying, digital and marketing services to a growing list of blue-chip restaurant, retail and travel clients. Prior to starting the agency in 1995, Bob spent 18 years in media planning, working on a diverse list of clients including Frito-Lay, Phillips Petroleum Company, Heinz, Budget Rent a Car, Embassy Suites Hotels and Interstate Batteries.

Eric Schaefer, President

Eric brings over 20 years of broad scale media experience including digital media strategy, planning and audience analytics acumen to Southwest Media Group. He sets digital media strategy for agency partners at the media planning stage and leads the agency’s growing development of a cross-functional programmatic strategy/buying team along with their media insights practice. Eric has significant experience working within digital and traditional media including leadership roles with new media operations, digital business development and broadcast television sales management. Experience with both the publisher and agency side of the digital media landscape give him a unique perspective in designing value driven, integrated media strategies for clients.

Kim Kohler, Chief Relationship Officer

Kim is a seasoned professional with a lengthy resume and pedigree in this business. He's held senior positions both on the client side and agency side and has a wealth of "big brand" experience. Kim has worked for Frito-Lay and Pizza Hut and ran the media department at Tracy Locke for many years. He's a progressive leader, strong strategic and analytical thinker and has a proven track record on both the agency and client side. Kim is a passionate brand enthusiast experienced with retail and restaurants having led all planning on YUM! Brands for many years. He's well versed with all forms of media and planning strategy and has worked extensively leading multiple agency relationships.

Jeff Moyer, Director of Finance

April Cook, Director of Talent & Development

April leads all training and development for the agency, including recruiting top talent crucial for a growing client roster and developing both young and seasoned professionals toward career excellence. April inherently understands that the employee is the single most valuable asset an organization can have and is driven by the unrelenting pursuit of a fun and engaging culture. Not only is April a 10-year veteran of SMG, she is also a veteran of the United States Marine Corps.

Melissa Wolf, Group Director of Buying Operations

Melissa provides a wealth of knowledge about media buying with more than 20 years of broadcast buying experience. Widely respected by vendors across the country, she specializes in network and spot buying for radio, television, and direct response. Melissa is entrenched in the buying process and continues to negotiate and buy media herself. Her client experience is diverse and includes brands such as British Airways, Texas Tourism, Omni Hotels & Resorts, Dr. Pepper, and McDonald’s.

Todd Unruh, Chief Strategy Officer

Todd has over 20 years of experience in digital strategy, branding and consumer insights. He has led digital strategy efforts for brands in packaged goods, insurance, restaurant, non-profit and other categories. He also has a strong background in user experience, website and app design as well as e-commerce and analytics.

Clients & Brands

Agency Clients And Brands

Client Name:

Dillard''s

Brand(s)/Services Provided:

Dillard''s

Media Buying-AOR
Media Planning-AOR
Other-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:

Texas Health Resources

Brand(s)/Services Provided:

Texas Health Resources

Digital/Interactive-AOR
Direct Marketing/CRM-Project
Media Buying-AOR
Media Planning-AOR
Other-AOR
Strategy/Planning-AOR

Client Name:

Gold''''''''s Gym

Start Date:

4/23/2018

Brand(s)/Services Provided:

Gold''s Gym

Digital/Interactive-AOR
Direct Marketing/CRM-AOR
Media Buying-AOR
Media Planning-AOR
Sales Promotion-AOR
Strategy/Planning-AOR

Client Name:

Taco Cabana

Client Name:

Pollo Tropical

Brand(s)/Services Provided:

Pollo Tropical	Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Sales Promotion-AOR Strategy/Planning-AOR
Taco Cabana	Digital/Interactive-AOR Media Buying-AOR Media Planning-AOR Sales Promotion-AOR Strategy/Planning-AOR

Billings & Revenue

BILLING/ REVENUE RANGES

MEDIA

Total gross media placed by this office

$101 - 300 Million

Allocation percent of media placed by this office
National Broadcast	15%
Local Broadcast	40%
Print	5%
Out of Home	10%
Digital (Internet, Mobile, SEM, Viral)	30%

Specialized Services

SERVICE OFFERINGS

Industry Experience

INDUSTRIES

Agriculture

Apparel & Fashion | apparel

Automotive | aftermarket

Business Services & office products

Consumer Services

Cosmetics, perfumes & toiletries

Education

Entertainment & Culture | motion pictures

Financial services | banking

Financial services | insurance

Financial services | investments

Food & Beverage | alcoholic beverages

Food & Beverage | food

Food & Beverage | soft drinks

Gambling | casinos

Gasoline/Petroleum

Government | economic development

Healthcare | hospitals, healthcare facilities, medical services

Healthcare | medical products

Home Products | home furnishings

Home Products | home improvements (Hardware, paint, plumbing, gardening)

Luxury & Imported products

Media | broadcasting

Media | other

Media | publishing

Non-profit, associations & public services

Recreation & Sports | sporting goods

Restaurants

Retail

Telecommunications

Travel | airlines

Travel | hotels & resorts

Travel | tourism

Discretionary Comments:

The above does not include our senior level agency personnels industry experience.